Ask & Embla vs Midnight Hour
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Ask & Embla
Discover unique alternative jewelry and objects, from gothic to minimalist styles. Access rings, necklaces, earrings, and body piercing jewelry on the go. Enjoy app-exclusive discounts and early access to new arrivals.
- Explore alternative jewelry and objects
- Gothic, grunge, and minimalist styles
- Rings, necklaces, earrings, body piercing
- App-exclusive discounts and promos
- Wishlist and saved account details
- Notifications for sales and new arrivals
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SHOPPING FOR ALTERNATIVE SOULS Explore our alternative jewelry and objects from the palm of your hand. From gothic and grunge styles to minimalist designs, access unique accessories like rings, necklaces, earrings, body piercing jewelry and stretched ear jewelry on the go. APP-ONLY EXCLUSIVES Download and get 15% OFF your first in-app order. Enjoy app-exclusive promos and discounts. BE FIRST TO KNOW Get the latest updates on our sales, new arrivals, early bird promos and app-exclusive releases delivered straight to you. SMOOTHER SHOPPING Experience an optimised shopping platform equipped with intuitive browsing - save your account details, information and wishlists for quicker, hassle-free and secure transactions.
Midnight Hour
Access exclusive discounts and get early access to new collection launches. Browse the latest arrivals and enjoy a seamless, secure checkout experience.
- Exclusive discounts
- Early access to launches
- New arrival browsing
- First-to-know notifications
- App-user-only early access
- Secure and easy checkout
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Download the Midnight Hour app to access exclusive discounts, early access to collection launches. Everything you love, right at your fingertips. EASY BROWSING Shop the freshest new arrivals across our entire catalog. EXCLUSIVE ACCESS Be first to know about exclusive offers and launches through first-to-know notifications and app-user-only early access. SECURE CHECKOUT IN A FLASH Tap, swipe, shop and secure your new products in an instant with our super easy checkout.
Screenshots
Verdict
The clearest difference is update cadence: Midnight Hour at every 10 days against Ask & Embla's every 3 weeks. Midnight Hour also leads on monetization model (ad-supported vs free with in-app purchases) and iOS requirement (16.4 vs 18.0). Ask & Embla's advantage is ratings volume (758 vs 205). On price, rating, review sentiment and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.9 for Ask & Embla against 4.8 for Midnight Hour. Both are backed by a comparable volume of ratings — 758 and 205 respectively. Written reviews are what separate them: 82% of Ask & Embla's written reviews are positive against 86% of Midnight Hour's.
Ask & Embla ships an update every 3 weeks, Midnight Hour every 10 days. The most recent releases landed on October 24, 2026 and October 27, 2026 respectively.
| Parameter | Ask & Embla | Midnight Hour |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (758 ratings) — better | 4.8 (205 ratings) |
| Positive reviews | 82.4% of reviews | 85.7% of reviews — better |
| Number of ratings | 758 — better | 205 |
| Update frequency | Every 3 weeks | Every 10 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Ad-supported — better |
| Devices | iPhone | iPhone |
| Requires iOS | 18.0 | 16.4 — better |
| Further details — not scored | ||
| Size | 61 MB | 87 MB |
| Age rating | 4+ | 4+ |
| Developer | Ask & Embla | Midnight Hour |
Customer experience
Ask & Embla
Midnight Hour
User reviews
Ask & Embla
From 758 App Store ratingsWhat we love
- 🎨 High-quality, beautifully designed jewelry pieces
- ⭐ Exceptional customer service and responsiveness
- 🚀 Fast shipping and delivery
- 💎 Durable products that last years with proper care
- 📱 Improved app experience
Room to improve
- 🐛 Coating failures on bracelets and necklaces within a year
- ⚠️ Brass products cause skin discoloration with prolonged wear
- 🔧 Some septum clickers fail to stay closed and fall out
- ⏱️ Delayed refund processing (11 days vs. promised 1-3 days)
- 💳 Discount code redemption issues on app
Midnight Hour
From 205 App Store ratingsWhat we love
- 👍 Great quality clothing
- 👍 Large selection of cool clothes
- 👍 Wide sizing range (XS to 4XL)
- 👍 Good prices
- 🚀 Items shipped quickly
Room to improve
- 🐛 App not working for some users
- 🐛 Clothes not displaying in app
- 🐛 App visually glitching
- 🐛 Missing item sizes and text
- 🐛 Buttons unreadable
Bugs and requests
Ask & Embla
Reported bugs
2 issues- 15% first-order discount not redeemable through app
- Septum clicker closure mechanism fails to stay secured
Requested features
2 requests- Improved discount code application process in app
- Better quality control for closure mechanisms on clickers
Midnight Hour
Reported bugs
7 issues- App not displaying clothes (iOS)
- Visually glitching app, not showing sizes
- Black buttons with no legible text
- Missing text elements
- Wishlist not saving items
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- Randomly logs out
- Redirects to website for purchases
Requested features
4 requests- More designs like black cats, spooky trees, ravens, owls, crows, flowers, and plants (less witches and bats)
- More androgynous or masculine styles
- More size availability in button-ups
- Restock of desired items
In-app purchases
Ask & Embla
No in-app purchases
Midnight Hour
No in-app purchases
Questions
Is Ask & Embla free?
Is Midnight Hour free?
Which has better reviews, Ask & Embla or Midnight Hour?
Do Ask & Embla or Midnight Hour have ads?
Which is updated more often, Ask & Embla or Midnight Hour?
Other comparisons
