4.Do vs Downward
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
4.Do
This app helps you organize and prioritize tasks using the Eisenhower Matrix. Break down projects, set reminders, and collaborate with others to boost your productivity and achieve your goals.
- Eisenhower Matrix 4-Quadrant organization
- Focused Mode for specific quadrants
- Subtasks and checklists
- Task attachments (photos)
- Smart reminders and recurring tasks
- Seamless multi-device sync
- Collaboration features
Read full descriptionHide full description
Boost Your Productivity with 4.Do – The Eisenhower Matrix Task Organizer Tired of feeling overwhelmed? Struggling to decide what to work on first? 4.Do helps you focus on what truly matters with the Eisenhower Matrix, the prioritization method featured in Dr. Stephen R. Covey's The 7 Habits of Highly Effective People. 4.Do is your checklist and task management tool, empowering you to organize, prioritize, and tackle goals with ease. Not sure which quadrant a task belongs in? Let on-device AI suggest it. Capture tasks by voice, from a photo, with Siri, or straight from a notification, then see your week at a glance in Calendar view. With 4.Do Cloud, everything stays in sync across iPhone, iPad, Mac, and other platforms. Key Features 4-Quadrant Matrix: Visualize and prioritize tasks by urgency and importance. On-Device AI Suggestions: Type a task and 4.Do recommends which quadrant it belongs in. Runs entirely on your device, so your tasks never leave it. Capture Anywhere: Add tasks by voice, scan them from a photo or screenshot, or use Quick-Add right from a notification. Siri & Spotlight: Add, find, and complete tasks by voice or from your home screen search. Calendar View: See your tasks grouped by due date so nothing sneaks up on you. 4.Do Cloud: Sync across all your Apple devices and other platforms. Focused Mode: Zoom in on a single quadrant to work without distraction. Subtasks & Checklists: Break projects into actionable steps and track progress. Reminders & Recurring Tasks: Stay ahead of deadlines and build lasting habits. Smart Search: Fuzzy matching finds your task even if you misspell it. Filters & Sorting: Organize your to-do list by priority, due date, or custom tags. Attachments: Add photos for context. Collaboration: Share lists and tasks with others. Make It Yours: Rename quadrants, choose color tones, adjust contrast, pick empty-state animations, and add widgets. Your Productivity, Simplified Whether you're tackling errands, managing a checklist, planning long-term goals, or building daily habits, 4.Do keeps you focused and efficient, helping you achieve more in less time while staying aligned with your priorities. Start Today Download 4.Do and take control of your tasks, time, and goals. 4.Do is free, with a Premium upgrade for full access to all features. Subscription plans: – Monthly – $4.99/month – Yearly – $29.99/year The subscription automatically renews unless auto-renewal is turned off at least 24 hours before the end of the current period. Payment will be charged to your iTunes account at confirmation of purchase. Account will be charged for renewal within 24 hours of the end of the current period, and the cost of the renewal will be provided. Subscriptions may be managed by the user. Auto-renewal may be turned off by going to the user's Account Settings after purchase. No cancellation of the current subscription is allowed during active subscription period. Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription to that publication. For more information: Terms of Use - https://www.4do.app/about/termsandconditions/ios Privacy Policy - https://www.4do.app/about/privacy-policies/ios
Downward
Read full descriptionHide full description
Downward is a minimal Markdown editor for iPhone, built for focused writing, simple file browsing and a cleaner way to work with Markdown. Browse and edit Markdown files stored locally on your device or in iCloud, without locking your writing into a complicated workspace. Downward keeps your files accessible while giving you a calm, customisable editor for notes, drafts, documentation, journals, writing projects and everyday text editing. The editor is designed to feel simple and quiet. You can work with Markdown syntax visible, or hide formatting characters for a cleaner, more minimal writing experience. This lets you keep the flexibility of Markdown while enjoying an editor that feels closer to a plain, distraction-free writing space. Key features: • Browse local files on your device • Open and edit files stored in iCloud • Minimal Markdown editing for iPhone • Tap to toggle tasks • Long press to quickly copy text from code blocks • Option to hide Markdown syntax for a cleaner look • Custom themes to personalise the editor • Font choices for a writing experience that feels right • Simple interface designed around focus and readability • Great for notes, drafts, documentation, journals and plain text workflows Downward is made for people who like simple tools, portable files and a writing environment that does not get in the way. Supporter Upgrade Downward also includes an optional supporter upgrade. Supporters unlock extra themes, the ability to import and export custom themes, and the option to import their own fonts. Your support helps keep Downward independent, maintained and improving over time. SUPPORT INFORMATION Our Terms and Conditions: https://secondvictor.com/public/projects/downward/downward-terms.html Our Privacy Policy: https://secondvictor.com/public/projects/downward/downward-policy.html EULA: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is update cadence: Downward at daily against 4.Do's every 5 days. 4.Do's advantage is device support (3 vs 1). On price, ads, in-app purchases and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. 4.Do sells 6 in-app purchases, starting at $1.99 per month and Downward sells 5 one-off in-app purchases. Whichever you choose, the download price is not the number that matters.
4.Do ships an update every 5 days, Downward daily. The most recent releases landed on October 21, 2026 and October 28, 2026 respectively.
| Parameter | 4.Do | Downward |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (17 ratings) — better | — |
| Positive reviews | 90.0% of reviews | — |
| Number of ratings | 17 — better | — |
| Update frequency | Every 5 days | Daily — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Freemium | — |
| Devices | iPhone, iPad, Mac — better | iPhone |
| Requires iOS | 26.0 | 26.0 |
| Further details — not scored | ||
| Size | 160 MB | 7 MB |
| Age rating | 4+ | 4+ |
| Developer | Ayodeji Shoola | Second Victor |
In-app purchases
4.Do
- Monthly7 Days trial$1.991 Month
- Monthly7 Days trial$4.991 Month
- Monthly Premium$4.991 Month
Show 3 moreShow fewer
- Yearly14 Days trial$19.991 Year
- Yearly Premium$29.991 Year
- Yearly7 Days trial$29.991 Year
Downward
- Small Coffee$0.99
- Large Coffee$2.99
- Supporter$3.99
Show 2 moreShow fewer
- Lunch$4.99
- Dinner$9.99









