IP SHANGHAI vs PinnTag

作为城市形象传播的新物种，IP SHANGHAI备受关注。在诸多的好奇与疑问中，它的定位、功能、运作模式和应用价值，也被不断重新认识和评估。 首先，IP SHANGHAI并非网络新媒体，而是政府引导、媒体运营、大众创作、市场参与的资源共享机构。它在城市形象的传播功能上与媒体一致，但在其他面向，却与媒体有着本质区别——例如，它既不存在舆论监督职责，也不直接提供即时新闻服务。 其次，IP SHANGHAI并不是简单的图片、视频资源库，它的产品原型、议题设置、传播能力以及对IP市场的理解与布局，与依靠买卖图片、视频、设计等素材为生的版权交易产品，也相去甚远。 IP SHANGHAI，以“看见数字世界的上海”为目标，面向全球征集视频、图片、声音、美文、出版物、设计等资源以及各类城市文化IP和对外传播案例，向全球用户提供公益和付费IP资源下载、分享、传播服务，为IP内容创作者提供展示与交流的空间、众筹合作和创意落地的机会。 产品特色： 城市形象传播——国内开风气之先的数字化、众创型城市形象传播产品，以“人人创作、人人展示、人人分享”为核心理念。 资源共享——汇聚视频、图片、声音、美文、出版物、设计等各类资源，分享上海城市文化IP和对外传播案例。 内容服务——IP内容共创、认证、交易、转化、传播服务。 “全球合伙人”——自APP上线时起，新注册用户都将获得IP SHANGHAI“全球合伙人”数字证书。截至2022年底，已有600余家上海各类机构和2万余名专业创作者加入。诚邀全球纪录片、摄影、设计、动漫、音乐等方向的机构和专业创作者成为IP SHANGHAI“全球合伙人”。 每日一签——开机屏每日精选一张上海美图/插画，供用户分享。 上海IP故事——聚焦“上海服务、上海制造、上海购物、上海文化”四大品牌，面向全球征集上海IP史料、故事，团聚用户发起创意、协同创作、共享版权，持续创造新的内容IP。

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