Be Phoenix vs COACH'D
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Be Phoenix
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Coaching platform for The Phoenix. Must be a client of The Phoenix - Matt Adams or Natalie Whitehead. Send and receive messages. Submit your daily tracking data. Submit weekly check in data. Track your nutrition. Track your training. *Requires paid coaching plan Terms of use: https://kahunas.io/terms-conditions Privacy policy: https://kahunas.io/privacy
COACH'D
This fitness platform offers personalized training programs with video demonstrations, calorie and macro tracking, and habit monitoring. Access educational resources, community support, and direct coaching for tailored guidance on your health journey.
- Personalized training programs
- Video exercise demonstrations
- Calorie and macro tracking
- Built-in food tracker
- Daily habit tracking
- Educational video library
- Direct coach access
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COACH'D is your all-in-one fitness platform designed to help you train smarter, get stronger and improve your overall health and fitness. Inside, you’ll find everything you need in one place: personalised calories and macros (with example meals and a built-in food tracker) and a structured training programme complete with video demos. Your coach selects the plan that suits you best, and tweaks it on check-in days so it continues to match your goals. You’ll also have a supplement plan, clear training or nutrition timelines—whether that’s a fat-loss phase, a maintenance block, or prepping around events like marathons and daily habit tracking to keep you accountable. Steps, water, bodyweight, heart rate… all the small things that make the big difference. There’s a full library of educational videos and resources covering everything from the menstrual cycle to warming up properly, beating gym-anxiety, recipes, food lists and more. Plus, you’ll be part of the community group chat and you have unlimited direct access to your coach for ongoing, tailored support. * App access requires paid coaching plan Terms of use: https://kahunas.io/terms-conditions Privacy policy: https://kahunas.io/privacy
Screenshots
Verdict
Be Phoenix and COACH'D are too close to call on the numbers: across 6 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Be Phoenix sells 1 in-app purchase, starting at $300.00 per month and COACH'D sells 1 in-app purchase, starting at $150.00 per month. Whichever you choose, the download price is not the number that matters.
Be Phoenix ships an update monthly, COACH'D every 2 months. The most recent releases landed on October 9, 2026 and October 24, 2026 respectively.
| Parameter | Be Phoenix | COACH'D |
|---|---|---|
| Price | Free | Free |
| Positive reviews | — | 100.0% of reviews |
| Update frequency | Monthly — better | Every 2 months |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | — | Subscription |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.0 | 15.0 |
| Further details — not scored | ||
| Size | 53 MB | 52 MB |
| Age rating | 17+ | 17+ |
| Developer | Matthew Adams | Poppy Brown |
In-app purchases
Be Phoenix
- Monthly Coaching$300.001 Month
COACH'D
- Monthly Coaching$150.001 Month









