Comparison

Secret Diary vs Apptly

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Secret Diary

Securely record your daily life and protect your privacy with this easy-to-use digital journal. Customize entries with beautiful fonts and quickly find past notes using content search. It offers password protection for exclusive access.

Highlights
  • Password protection
  • Secure diary entries
  • Customizable fonts
  • Content search
  • User-friendly interface
  • Privacy protection
Features
Read full description

Secret Diary is a private journal for iPhone, iPad, and Mac. Write personal notes, daily reflections, travel memories, study logs, or work journals in a calm SwiftUI interface designed for long-term writing. Your diary stays local on your device. Secret Diary does not upload your diary text or password to external servers. A local password lock helps protect private writing, and the data management tools let you export readable JSON backups when you want to keep your own copy. Free features: 1. Fast daily writing: create and edit diary entries (up to 30 entries; upgrade to Pro to unlock unlimited). 2. Local search: find entries by keyword, date, weekday, Markdown text, and Pinyin initials. 3. On This Day: rediscover entries written on the same date in previous years. 4. Writing reminders: receive local notifications at the time you choose. 5. Reminder styles: choose discreet, gentle, concise, or encouraging reminder copy. 6. Writing statistics: review diary count, word count, recent activity, and streaks. 7. Typography options: customize reading and writing fonts across diary content. 8. Keyboard shortcuts: use faster workflows on iPad and Mac. 9. Data control: export, import, merge, and delete local diary data with clear safeguards. Pro features: 1. Unlimited diaries: lift the 30-entry limit to write and save as many entries as you want. 2. Markdown preview: view rendered headings, lists, links, images, and formatting. Secret Diary is built for people who want a private, offline-first place to write and revisit their own memories. --- Subscription Information: Subscription payments will be charged to your iTunes account upon confirmation of purchase. Subscriptions automatically renew unless auto-renewal is turned off at least 24 hours before the end of the current subscription period. --- Privacy Policy: https://secretdiary.gewill.org/en/privacy Terms Of Use: https://secretdiary.gewill.org/en/terms Contact: 531sunlight@gmail.com

About

Apptly

Features
Read full description

Apptly is a simple and elegant way to manage your appointments and keep your daily schedule organized. Designed for professionals who work with clients every day, Apptly replaces messy paper agendas with a clean and easy digital planner. Plan your day faster, avoid overlapping appointments and always keep track of your clients. FEATURES • Create and manage appointments in seconds • Keep your schedule clear and organized • Avoid overlapping bookings • Manage clients and services easily • Add reminders so you never miss an appointment • Clean and intuitive interface • Optimized for both iPhone and iPad Apptly is perfect for beauty professionals, freelancers and anyone who needs a simple way to manage appointments. Whether you run a small studio, a beauty business or work independently, Apptly helps you stay organized and focused on your clients. Start simplifying your schedule today with Apptly. Do you like our app? Help us improve by taking a moment to leave a review. Privacy Policy: https://www.codebeard.me/privacy Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Screenshots

Secret Diary4 screens
Apptly4 screens

Verdict

The call

The clearest difference is ads: Secret Diary at none against Apptly's shown. Secret Diary also leads on device support (4 vs 2) and iOS requirement (15 vs 18.6). Apptly's advantage is update cadence (every 5 days vs every 3 months). On price and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Secret Diary sells 1 one-off in-app purchase and Apptly sells 1 one-off in-app purchase. Whichever you choose, the download price is not the number that matters.

UpkeepUpdate frequency

Secret Diary ships an update every 3 months, Apptly every 5 days. The most recent releases landed on October 7, 2026 and October 25, 2026 respectively.

Scorecard4 real differences · 6 level
Secret Diary versus Apptly: the parameters behind the verdict, then further details
ParameterSecret DiaryApptly
PriceFreeFree
Rating5.0 (1 ratings) — better—
Positive reviews70.0% of reviews—
Number of ratings1 — better—
Update frequencyEvery 3 monthsEvery 5 days — better
AdsNo — betterYes
In-app purchasesYesYes
MonetizationFree with in-app purchases—
DevicesiPhone, iPad, iPod, Mac — betteriPhone, iPad
Requires iOS15 — better18.6
Further details — not scored
Size66 MB46 MB
Age rating4+4+
Developer伟 葛Roberto Pistolato

In-app purchases

1 purchases

Secret Diary

One-time1
  • Lifetime Premium$2.99
1 purchases

Apptly

One-time1
  • Appointments Pro$4.99

Questions

Is Secret Diary free?
Secret Diary is free to download, with in-app purchases available.
Is Apptly free?
Apptly is free to download, with in-app purchases available.
Do Secret Diary or Apptly have ads?
Apptly shows ads; Secret Diary does not.
Which is updated more often, Secret Diary or Apptly?
Secret Diary ships an update every 3 months, and Apptly every 5 days. Most recently, Secret Diary was updated on October 7, 2026 and Apptly on October 25, 2026.

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