Mobly vs Backtrack
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Mobly
Capture leads from events and conferences directly on your mobile device. Easily store business card images, manage contact lists, and export them to CSV for seamless CRM integration. Eliminate the need for expensive badge scanners.
- Lead capture from events
- Business card image storage
- Contact list management
- CSV export
- Firebase authentication
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The only mobile lead capture app you will ever need. Stop paying for badge scanners at events! 1. What is the concept of the app? The application is a way to ingest leads from event conferences and integrate them into a CRM. 2. What are the main features of the app? People search Store business card image Create and manage contact lists Export lists to CSV 3. Is your app restricted to users who are part of a single company? This may include users of the company’s partners, employees, and contractors. No 4. Is your app designed for use by a limited or specific group of companies? No - If not, can any company become a client and utilize this app? Yes 5. What features in the app, if any, are intended for use by the general public? All features are for the general public. 6. How do users obtain an account? Sign up through the app through Firebase authentication 7. Is there any paid content in the app and if so who pays for it? For example, do users pay for opening an account or using certain features in the app? There is no paid content within the app.
Backtrack
Capture leads and automate follow-ups at trade shows and conferences. This AI-powered tool summarizes conversations, adds leads to your CRM, and sends instant follow-up emails to help you close more deals.
- AI-powered lead capture
- Automated follow-up emails
- CRM integration
- Conversation summarization
- Offline functionality
- Secure data handling
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Backtrack is the world’s first AI-Powered Lead Capture tool for Exhibitors during their trade shows & conferences. It brings lead capture, contextual follow ups, and automation all to one simple tool. Simply scan a business card or enter an email then get the last 5 minutes of conversation summarized, the lead added to your CRM, and an email delivered to their inbox instantly. Talk to more leads, book more calls, and inevitably close more deals with Backtrack. Use Backtrack to: - Keep track of what exactly was said with leads at your booth like their hobbies, interests, budgets, needs, or timelines. - Automatically send follow up emails to book calls right after talking to leads on the floor. - Create entries in the CRM automatically for the new leads you generated. - Find old conversations with leads. - Never have to worry about which lead said which thing, ever again. Works Offline: All summaries and leads are synced soon as an internet connection becomes available. Secure: Leads and recordings not saved by you, are automatically deleted. Likewise recording is done locally on device. Simple: No confusing buttons or clicks. Just a simple scan or email and that’s it. Efficient: Backtrack won’t drain your battery while allowing you to capture the best moments with your leads. Personal: Folks on the floor can instantly review the leads they’ve saved with Backtrack on site.
Screenshots
Verdict
The clearest difference is in-app purchases: Mobly at none against Backtrack's 2. Mobly also leads on iOS requirement (16.4 vs 26.0). Backtrack's advantage is update cadence (every 4 days vs fortnightly) and rating (5.0 vs 4.8). On price, review sentiment, ratings volume and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Backtrack sells 2 one-off in-app purchases. Mobly asks for nothing beyond the download.
Backtrack holds the better App Store score, 5.0 against 4.8. Both are backed by a comparable volume of ratings — 20 and 11 respectively. Written reviews split almost evenly too, at 100% and 100% positive.
Mobly ships an update fortnightly, Backtrack every 4 days. Both last shipped on November 3, 2026.
| Parameter | Mobly | Backtrack |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (20 ratings) | 5.0 (11 ratings) — better |
| Positive reviews | 100.0% of reviews | 100.0% of reviews |
| Number of ratings | 20 — better | 11 |
| Update frequency | Fortnightly | Every 4 days — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone, iPad — better | iPhone |
| Requires iOS | 16.4 — better | 26.0 |
| Further details — not scored | ||
| Size | 63 MB | 64 MB |
| Age rating | 4+ | 4+ |
| Developer | Mobly, Inc. | Yac Inc. |
Customer experience
Mobly
Backtrack
In-app purchases
Mobly
No in-app purchases
Backtrack
- One Day Pass$174.99
- Three Day Pass$499.99









