Comparison

Mobly vs Backtrack

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Mobly

Capture leads from events and conferences directly on your mobile device. Easily store business card images, manage contact lists, and export them to CSV for seamless CRM integration. Eliminate the need for expensive badge scanners.

Highlights
  • Lead capture from events
  • Business card image storage
  • Contact list management
  • CSV export
  • Firebase authentication
Features
Read full description

The only mobile lead capture app you will ever need. Stop paying for badge scanners at events! 1. What is the concept of the app? The application is a way to ingest leads from event conferences and integrate them into a CRM. 2. What are the main features of the app? People search Store business card image Create and manage contact lists Export lists to CSV 3. Is your app restricted to users who are part of a single company? This may include users of the company’s partners, employees, and contractors. No 4. Is your app designed for use by a limited or specific group of companies? No - If not, can any company become a client and utilize this app? Yes 5. What features in the app, if any, are intended for use by the general public? All features are for the general public. 6. How do users obtain an account? Sign up through the app through Firebase authentication 7. Is there any paid content in the app and if so who pays for it? For example, do users pay for opening an account or using certain features in the app? There is no paid content within the app.

About

Backtrack

Capture leads and automate follow-ups at trade shows and conferences. This AI-powered tool summarizes conversations, adds leads to your CRM, and sends instant follow-up emails to help you close more deals.

Highlights
  • AI-powered lead capture
  • Automated follow-up emails
  • CRM integration
  • Conversation summarization
  • Offline functionality
  • Secure data handling
Features
Read full description

Backtrack is the world’s first AI-Powered Lead Capture tool for Exhibitors during their trade shows & conferences. It brings lead capture, contextual follow ups, and automation all to one simple tool. Simply scan a business card or enter an email then get the last 5 minutes of conversation summarized, the lead added to your CRM, and an email delivered to their inbox instantly. Talk to more leads, book more calls, and inevitably close more deals with Backtrack. Use Backtrack to: - Keep track of what exactly was said with leads at your booth like their hobbies, interests, budgets, needs, or timelines. - Automatically send follow up emails to book calls right after talking to leads on the floor. - Create entries in the CRM automatically for the new leads you generated. - Find old conversations with leads. - Never have to worry about which lead said which thing, ever again. Works Offline: All summaries and leads are synced soon as an internet connection becomes available. Secure: Leads and recordings not saved by you, are automatically deleted. Likewise recording is done locally on device. Simple: No confusing buttons or clicks. Just a simple scan or email and that’s it. Efficient: Backtrack won’t drain your battery while allowing you to capture the best moments with your leads. Personal: Folks on the floor can instantly review the leads they’ve saved with Backtrack on site.

Screenshots

Mobly4 screens
Backtrack2 screens

Verdict

The call

The clearest difference is in-app purchases: Mobly at none against Backtrack's 2. Mobly also leads on iOS requirement (16.4 vs 26.0). Backtrack's advantage is update cadence (every 4 days vs fortnightly) and rating (5.0 vs 4.8). On price, review sentiment, ratings volume and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Backtrack sells 2 one-off in-app purchases. Mobly asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

Backtrack holds the better App Store score, 5.0 against 4.8. Both are backed by a comparable volume of ratings — 20 and 11 respectively. Written reviews split almost evenly too, at 100% and 100% positive.

UpkeepUpdate frequency

Mobly ships an update fortnightly, Backtrack every 4 days. Both last shipped on November 3, 2026.

Scorecard5 real differences · 5 level
Mobly versus Backtrack: the parameters behind the verdict, then further details
ParameterMoblyBacktrack
PriceFreeFree
Rating4.8 (20 ratings)5.0 (11 ratings) — better
Positive reviews100.0% of reviews100.0% of reviews
Number of ratings20 — better11
Update frequencyFortnightlyEvery 4 days — better
AdsNoNo
In-app purchasesNo — betterYes
MonetizationFree — betterFree with in-app purchases
DevicesiPhone, iPad — betteriPhone
Requires iOS16.4 — better26.0
Further details — not scored
Size63 MB64 MB
Age rating4+4+
DeveloperMobly, Inc.Yac Inc.

Customer experience

Mobly

All ratings20 ratings
Positive95.0%
Neutral0.0%
Negative5.0%
Written reviews6 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Backtrack

All ratings11 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews3 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

None

Mobly

No in-app purchases

2 purchases

Backtrack

One-time2
  • One Day Pass$174.99
  • Three Day Pass$499.99

Questions

Is Mobly free?
Mobly is free to download, with no in-app purchases.
Is Backtrack free?
Backtrack is free to download, with in-app purchases available.
Which has better reviews, Mobly or Backtrack?
Backtrack is rated higher. Mobly averages 4.8 out of 5 from 20 ratings, while Backtrack averages 5.0 from 11 ratings.
Do Mobly or Backtrack have ads?
Neither Mobly nor Backtrack shows ads.
Which is updated more often, Mobly or Backtrack?
Mobly ships an update fortnightly, and Backtrack every 4 days. Most recently, Mobly was updated on November 3, 2026 and Backtrack on November 3, 2026.

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