Suta App vs Ethnikala

Welcome to Suta Suta is the most humble product we meet and live with every day. It means thread. Su- Sujata and Ta- Taniya were elated when they discovered the magic of the syllables in their names. It feels that it’s meant to be. Silly childhood game of selling bags made out of handkerchief suddenly started looking like a signal. Su and Ta always had a special liking for the countless and varied forms of art and culture across India. Even after spending many years in the corporate world, theirpassion never abated. Thus in 2016, fighting many odds, Suta was born. The brand SUTA is a fresh design house that centers on creating a range of attire with a blend of tradition and contemporaneity. Suta’s crafted inspirations pay attention to details and the designs add elegance, boldness and grace. SUTA or thread, the basis of the brand's inspiration is a reminder of the craft traditions of India. Like a pure creation that begins with a needle and thread, SUTA offers novelty each time it is experienced. Suta is the maker of simple and humble designs using our very own and known fabrics to make our souls sing with joy. Artisans from all around the country create raw and uninhibited designs usingtheir ancestral weaving processes. Suta talks to tradition and weaves its own creation. We salute their craftsmanship and are thankful to them for keeping this art alive. Suta products are just a token of representation of the innumerous souls who have touched the fabric. We aspire to keep the undying spirit of artistry alive. Suta celebrates raw threads, traditional boldness and uninterrupted simplicity! How different are we: That inexplicable thing that sets Ma’s food apart from even the top chefs of the world, that makes a girl feel more secure in her dad’s company than in the company of 10 trained commandos. We call it ‘love’. The love Su and Ta have for each Suta product is what sets SUTA apart. Each design is unique and has an inspiration. The final product that you witness is dipped in love and that shows in the photographs which Ta clicks and mostly Su models. Know Su and Ta: Your very own Su and Ta are designers by choice and sheer passion. Su did her engineering from CET Bhubaneswar and MBA from IIFT Delhi. She then worked for 6 years across the Essar group and Jindal group. Ta did her engineering from NIT Rourkela and MBA from IIM Lukhnow. She worked for 3 years across the TATA group and IBM.

Introducing Ethnikala, your ultimate destination for all things Indian ethnic wear and accessories. We pride ourselves on offering a carefully curated selection of sarees, suits, juttees, and more, designed to embody the essence of traditional Indian craftsmanship while embracing contemporary fashion sensibilities. At Ethnikala, we understand that every occasion calls for a unique style statement. Whether you're attending a wedding, celebrating a festival, or simply want to add a touch of elegance to your everyday wardrobe, our online shopping app has you covered. From opulent silk sarees to trendy palazzo suits, from intricately embroidered juttees to statement-making accessories, we have everything you need to create head-turning looks that reflect your style. Our collection celebrates the rich diversity of Indian textiles and craftsmanship, featuring a wide range of fabrics, colours, and embellishments to suit every taste and preference. Whether you prefer traditional handloom weaves or contemporary prints, intricate embroidery, or subtle embellishments, you'll find something to love in our extensive collection. Shopping with Ethnikala is a breeze, thanks to our user-friendly app interface and convenient features. Explore our collection with ease, filter your search according to occasion, colour, fabric, and more, and save your favourite styles for future reference. With detailed product descriptions, size guides, and high-quality images, you can shop with confidence, knowing that you're making the perfect choice. We believe in making your shopping experience as seamless and enjoyable as possible. That's why we offer a range of secure payment options, including cash on delivery (COD), credit card, debit card, and net banking, so you can shop with peace of mind. Plus, with our hassle-free 24-hour exchange and return policy, you can shop with confidence, knowing that we've got you covered. Stay up to date with the latest trends and exclusive offers with our regular updates and notifications. And to make your shopping experience even more rewarding, sign up today to receive a special discount on your first order. Experience the magic of Indian ethnic wear like never before with Ethnikala. Shop now and discover a world of timeless elegance, sophistication, and style.