BowsBoutiques vs iimpro
Price, ratings, monetisation and update history for both apps, side by side โ with what reviewers say about each.
BowsBoutiques
Shop the latest fashion arrivals and get exclusive access to special offers and new collection launches. Enjoy a seamless and secure checkout experience for all your purchases.
- Exclusive discounts
- Early access to launches
- Easy browsing of catalog
- First-to-know notifications
- Secure and fast checkout
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Download the BowsBoutiques app to access exclusive discounts, early access to collection launches. Everything you love, right at your fingertips. EASY BROWSING Shop the freshest new arrivals across our entire catalog. EXCLUSIVE ACCESS Be first to know about exclusive offers and launches through first-to-know notifications and app-user-only early access. SECURE CHECKOUT IN A FLASH Tap, swipe, shop and secure your new products in an instant with our super easy checkout.
iimpro
This app revolutionizes jewellery shopping with live video demonstrations from trusted British jewellers. See every detail, ask designers questions in real-time, and shop exclusive collections securely within the app.
- Live video shopping demonstrations
- Direct chat with jewellery designers
- Access to verified UK jewellers
- Seamless in-app purchasing
- Exclusive and limited-edition collections
- Video-first browsing experience
- Secure payment processing
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Fed up with jewellery shopping disappointments? We've all been there โ that moment when you open the package and realise what arrived looks nothing like what you ordered. iimpro (or improv when auto-correct gets involved) is the UK's revolutionary video-based jewellery marketplace that's changing how Britain shops! Our interactive platform brings jewellery shopping to life through real-time video, connecting you directly with trusted British jewellers for a shopping experience that's as exciting as it is reliable. Why Jewellery Lovers Are Obsessed With iimpro: Live Video Shopping No more squinting at tiny product photos. Just like improv theatre, our shopping experience is dynamic, responsive, and never scripted! Our live video shopping experience lets you see every angle, sparkle, and detail in real-time before committing your cash. Watch as designers showcase their collections, demonstrating how pieces catch the light and move when worn. Direct Designer Access Chat directly with UK jewellery designers during live demos and ask all your burning questions. Get expert advice from the people who know their creations best, creating a personal connection that traditional online shopping can't match. Trust UK Jewellers Shop with confidence from verified British jewellers like Lucy Quartermaine and Tomm Jewellery โ established names known for their quality craftsmanship and stunning designs. Every jeweller on iimpro is carefully selected to ensure you're only seeing authentic jewellery, high-quality pieces. Seamless Shopping Experience Gone are the days of being redirected through multiple websites just to make a purchase. From discovery to checkout, everything happens within the iimpro app โ no website hopping, no complicated processes. Make it yours in a few taps Exclusive Collections Access limited-edition pieces and exclusive collections not available on other platforms. Many of our designers create special drops just for iimpro customers, meaning you'll find unique, handcrafted jewellery you won't see on the high street or other online stores. Video-First Experience Discover new pieces through engaging video content that brings jewellery to life. Unlike static images, our video approach shows you exactly how each piece looks in reality. Browse recordings of past demos, watch styling tutorials, and see authentic reviews from other jewellery lovers โ all in rich, detailed video. Secure Shopping Shop with complete peace of mind knowing your transactions are protected by our secure payment processing system. Your personal and payment information is always safeguarded, and our buyer protection ensures you're covered if anything doesn't meet expectations. iimpro is perfect for jewellery enthusiasts who appreciate British craftsmanship, value authenticity, and want to see exactly what they're buying before they commit. Whether you're treating yourself or finding the perfect gift, our interactive jewellery shopping experience transforms online shopping from a gamble into a confident, enjoyable experience. Download the UK jewellery marketplace app today and join our community of savvy shoppers who've discovered the future of jewellery shopping.
Screenshots
Verdict
The clearest difference is update cadence: iimpro at weekly against BowsBoutiques's fortnightly. iimpro also leads on review sentiment (100% vs 91%) and device support (3 vs 1). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price ยท Rating ยท Positive reviews ยท Number of ratings ยท Update frequency ยท Ads ยท In-app purchases ยท Monetization ยท Best chart rank ยท Devices ยท Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
BowsBoutiques ships an update fortnightly, iimpro weekly. The most recent releases landed on October 17, 2026 and October 1, 2026 respectively.
| Parameter | BowsBoutiques | iimpro |
|---|---|---|
| Price | Free | Free |
| Positive reviews | 91.4% of reviews | 100.0% of reviews โ better |
| Update frequency | Fortnightly | Weekly โ better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Ad-supported | Ad-supported |
| Devices | iPhone | iPhone, iPad, iPod โ better |
| Requires iOS | 16.4 | 15.1 โ better |
| Further details โ not scored | ||
| Size | 85 MB | 114 MB |
| Age rating | 4+ | 4+ |
| Developer | BB Fashion Limited | SELLSTAR LTD |
Customer experience
BowsBoutiques
iimpro
In-app purchases
BowsBoutiques
No in-app purchases
iimpro
No in-app purchases









