Comparison

iAdviser vs IOUly

Price, ratings, monetisation and update history for both apps, side by side β€” with what reviewers say about each.

Head to head
About

iAdviser

Features
Read full description

iAdviser is the branded client app built for financial advisors who want to deliver a modern, compliant, and secure digital experience. Give clients the convenience of live valuations, smart notifications, and encrypted document access, all under your own firm’s brand. Key features for advisors - Live portfolio valuations & insights – clients view up-to-date performance anytime. - Smart notifications – automated alerts for portfolio updates, reviews, and milestones. - Compliance tracking – manage suitability reviews and maintain a full audit trail. - Secure data storage – End-to-end encryption to protect client information. - Custom branding – your firm’s logo, colours, and identity throughout the app. - Time-saving automation – reduce admin, stay organised, and focus on client relationships. Why choose iAdviser iAdviser is the branded client app built specifically for financial advisors. Deliver a modern, compliant experience that clients expect from leading firms, without the cost or complexity of building your own platform. Key features - Live valuations & insights – Clients can view up-to-date portfolio data anytime. - Smart notifications – Automated alerts for reviews, milestones, and statements. - Compliance tracking – Built-in tools for suitability reviews and audit history. - Secure storage – End-to-end encrypted, with compliant data protection. - Custom branding – Your firm’s logo, colours, and identity throughout the app. Why advisers choose iAdviser Save hours of admin every week, reduce compliance risk, and deliver the digital experience your clients already expect. iAdviser helps firms compete confidently with the biggest institutions. For more information visit www.iadviseruk.co.uk

About

IOUly

Features
Read full description

Never forget who owes you money or what you borrowed. IOUly is a clean, simple, and completely private debt logger and IOU tracker built to keep your personal finances organized. Whether you lend money to friends, split household bills, or borrow cash for lunch, IOUly helps you record every transaction in secondsβ€”without creating an account or syncing sensitive data to the cloud. Key Features: - Quick Debt Logging: Record lent and borrowed amounts instantly with names, dates, and notes. - 100% Offline & Private: All your data stays strictly on your device. No sign-up required. - Partial Paybacks: Log partial payments until the full balance is settled. - Clear Balances: View summary totals of who owes you and who you owe at a single glance. - Smart Reminders: Keep track of upcoming paybacks without any hassle. Take control of your personal loans and shared IOUs today with IOUly! https://levge.com/terms.html https://levge.com/privacy.html

Screenshots

iAdviser4 screens
IOUly4 screens

Verdict

The call

The clearest difference is in-app purchases: iAdviser at none against IOUly's 4. On price, update cadence, ads and device support there is nothing between them.

Scored on Price Β· Rating Β· Positive reviews Β· Number of ratings Β· Update frequency Β· Ads Β· In-app purchases Β· Monetization Β· Best chart rank Β· Devices Β· Requires iOS

CostPrice Β· In-app purchases Β· Ads Β· Monetization

Both are free to download. IOUly sells 4 in-app purchases, starting at $3.99 per month. iAdviser asks for nothing beyond the download.

UpkeepUpdate frequency

iAdviser ships an update every 9 days, IOUly every 8 days. The most recent releases landed on October 16, 2026 and November 1, 2026 respectively.

Scorecard1 real difference Β· 5 level
iAdviser versus IOUly: the parameters behind the verdict, then further details
ParameteriAdviserIOUly
PriceFreeFree
Update frequencyEvery 9 daysEvery 8 days β€” better
AdsNoNo
In-app purchasesNo β€” betterYes
DevicesiPhone, iPodiPhone, iPad, iPod β€” better
Requires iOS15.615.6
Further details β€” not scored
Size67 MB56 MB
Age rating4+4+
DeveloperIadviser Pte. Ltd.Serdar OZKAN

In-app purchases

None

iAdviser

No in-app purchases

4 purchases

IOUly

Subscriptions2
  • Whos Pro: Monthly$3.991 Month
  • Whos Pro: Yearly3 Days trial$24.991 Year
One-time2
  • Lifetime Β· One-Time Offer$29.99
  • Whos Pro: Lifetime$59.99

Questions

Is iAdviser free?
iAdviser is free to download, with no in-app purchases.
Is IOUly free?
IOUly is free to download, with in-app purchases available.
Do iAdviser or IOUly have ads?
Neither iAdviser nor IOUly shows ads.
Which is updated more often, iAdviser or IOUly?
iAdviser ships an update every 9 days, and IOUly every 8 days. Most recently, iAdviser was updated on October 16, 2026 and IOUly on November 1, 2026.

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