AV PRO vs Simply MF
Price, ratings, monetisation and update history for both apps, side by side β with what reviewers say about each.
AV PRO
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About this app Asset Vantage: The Financial Operating System for Modern Family Offices is built by the Family Office of a technology group, trusted by Family Offices worldwide. Asset Vantage, A UNIDEL Company, was created to produce what it could not find elsewhere: a full and actionable view of its assets and liabilities. AV empowers global families and their trusted advisors to make better informed financial decisions. Powered by integrated general ledger and performance reporting technology, this Financial OS is the backbone for family offices and their advisors. Families without an integrated investment and accounting system typically do not have a comprehensive and consolidated view of their sophisticated wealth to get control of their data. AV is an integrated performance reporting and general ledger technology that is built to provide a consolidated view of a familyβs entire net worth. AV is the intelligent technology platform that the families and their trusted advisors need to manage investments, general ledger and financial documents. The technology is intended to be used by single-family offices, multi-family offices and CPA firms globally. What makes AV different? Most platforms are reporting layers. AV is where your financial data actually lives and connects. β Transactions β Accounting β Performance β Insights With AV PRO Mobile, you can: See your complete net worth- instantly A consolidated view across asset classes, and advisors, liquid and illiquid assets across multi-entity structures with ease. Eliminate fragmented reporting No spreadsheets. No data stitching. Everything flows from a single source Make faster, more confident decisions Access real-time performance, exposures, and cash positions Track performance your way Compare returns across portfolios, benchmarks, strategies, and time periods Stay on top of cash, income, and expenses Monitor inflows, outflows, and liquidity across all entities Analyze without rebuilding reports Use dynamic views and filters to answer questions instantly All of this, powered seamlessly by AV PRO Mobile Built for operators. Designed for clarity. AV is trusted by family offices globally to run their financial operations with precision. Integrated General Ledger + Performance Reporting + Documents Multi-entity, multi-asset, multi-currency support Fully configurable reporting views Audit-ready, traceable numbers- from report to transaction Enterprise-grade security to protect your data PRO Mobile App is fully synced with your AV platform- giving you decision-ready insights on-the-go, AV without compromising on depth, accuracy, or control.
Simply MF
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Simplify your mutual fund investments with ease and confidence. Our app is designed to make investing smarter, faster, and hassle-freeβwhether youβre a beginner or a seasoned investor. Key Features: - Invest in Top Mutual Funds: Explore and invest across equity, debt, hybrid, and tax-saving mutual funds from leading AMCs. - Smart Fund Analysis: Access detailed insights, risk metrics, and past performance to make informed investment decisions. - SIP & Lumpsum Investments: Start SIPs or invest in lumpsum with just a few taps. - Track Your Portfolio: Real-time tracking of NAVs, performance charts, and transaction history. - Secure & Paperless: Complete your KYC and start investing securely with full compliance. - Reminders & Insights: Get SIP reminders, fund recommendations Built for simplicity, designed for growth - our app helps you stay on top of your investments without the clutter.
Screenshots
Verdict
The clearest difference is iOS requirement: AV PRO at 13.0 against Simply MF's 15.1. On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price Β· Rating Β· Positive reviews Β· Number of ratings Β· Update frequency Β· Ads Β· In-app purchases Β· Monetization Β· Best chart rank Β· Devices Β· Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
AV PRO ships an update fortnightly, Simply MF every 8 days. The most recent releases landed on September 21, 2026 and September 23, 2026 respectively.
| Parameter | AV PRO | Simply MF |
|---|---|---|
| Price | Free | Free |
| Update frequency | Fortnightly | Every 8 days β better |
| Ads | No | No |
| In-app purchases | No | No |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 13.0 β better | 15.1 |
| Further details β not scored | ||
| Size | 55 MB | 13 MB |
| Age rating | 4+ | 4+ |
| Developer | Asset Vantage Inc. | Betalectic |
In-app purchases
AV PRO
No in-app purchases
Simply MF
No in-app purchases









