DaburAR vs Snowtales

The idea is to create an interactive and engaging experience to showcase the benefits of Dabur Chyawanprash using augmented reality technology. In a photo with celebrity fitness enthusiast Akshay, the AR technology can overlay virtual images and text descriptions of the key ingredients and their health benefits around the jar of Chyawanprash. This would be a fun and innovative way to educate and promote the product to a wider audience, particularly those interested in health and wellness.

Snowtales OTT is Jammu & Kashmir’s first hyperlocal digital streaming platform dedicated to telling authentic, regionally rooted stories that resonate deeply with the people of this culturally rich land. We are proudly based in the heart of Jammu & Kashmir and built entirely by local creators, filmmakers, and storytellers who understand the pulse, emotions, and values of the region.