Connect vs SciConnect App

IE Cambridge is the official community hub for Innovation and Entrepreneurship at the University of Cambridge located online at ie.cam.ac.uk. Primarily engaging with ‘future entrepreneurs’, IE Cambridge is an initiative of the University Enterprise Network, which represents the providers across the University and wider Cambridge ecosystem who offer venture creation support. Its purpose is to champion a culture where enterprising minds from within the University are effectively supported to make their ideas a reality.

Think you know the truth? Think again. SciConnect challenges your assumptions with evidence-based questions drawn directly from peer-reviewed research. Each experience explores a different domain through two-option questions, plain-language evidence summaries, and community insights. No opinions, no agenda — just science. Explore three experiences: AI Marketing Science What does the science really say about AI in marketing? 216 questions across eight dimensions — Pricing, Agents, Creative, Search, Commerce, Adoption, Workforce, and Ethics — drawn from consulting research, academic studies, and industry data. Blockchain for Global Business Navigate the shift in global finance — stablecoins, tokenization, and digital-asset regulation. 216 questions across eight dimensions — Stablecoin Economics, Digital Asset Markets, Global Payments, Digital Money Policy, Financial Risk, Tokenization Infrastructure, Real-World Assets, and Institutional Strategy — grounded in regulatory documents, central-bank reports, and institutional research. Dairy Science Evidence What does the evidence really say about dairy? 216 questions across eight dimensions including health, climate, nutrition, and sustainability, drawing primarily from Nordic and Finnish peer-reviewed research. How it works: - Answer questions. Choose between two options on real topics backed by peer-reviewed evidence. - Discover the evidence. After each question, see the science-backed answer with citations and community data. - Track your progress. Your radar chart shows knowledge growth across all eight dimensions of each experience. - Earn certificates. Complete all levels to earn a certificate recognizing your science-evidence literacy. Free. No ads. No tracking. More science-evidence experiences are in development.