My NFDA vs TWG CRM

The National Funeral Directors Association is the world’s leading, largest and most trusted association to support funeral professionals. We provide our members with critical information, innovative tools, resources and the professional community they need to serve families, run sustainable businesses and become pillars in their communities.

This all-in-one CRM and marketing platform is built exclusively for the funeral industry. Designed by a specialized marketing agency for funeral homes, our app empowers your team to manage leads, follow up with families, and grow your business—all from one centralized system. Whether you're running educational seminars, direct mail campaigns, or Facebook ads, the app captures and organizes every lead automatically. No more juggling spreadsheets or multiple tools. Now, everything you need to connect with families and nurture relationships is in one place. Key features include: Organize and manage leads by service type: preneed, atneed, or aftercare Automate text and email follow-ups with personalized messaging Confirm and remind appointments with built-in scheduling tools Create landing pages and forms with ease Communicate across channels: SMS, email, voicemail drops, and phone Monitor performance through custom pipelines and reporting Deliver compassionate aftercare through timed workflows and resources This platform helps funeral homes simplify their processes, increase engagement, and provide better care to families—whether they’re planning ahead or experiencing a recent loss. Our mission is to support funeral professionals with smart tools and marketing strategies that drive real results and build trust in their communities. With everything in one place, your team can focus on what matters most: serving families with compassion, professionalism, and care.