Placer.ai vs EarthNotes

THE LEADER IN LOCATION ANALYTICS Placer.ai is the most advanced location analytics platform describing physical locations, the people and businesses that interact with them, and the markets they inhabit. Placer empowers thousands of organizations – from Fortune 100 companies to local governments and nonprofits – to analyze consumer behavior, understand market trends, and optimize critical business decisions. MAKE SMARTER DECISIONS, FASTER • Analyze foot traffic trends across multiple timeframes, and assess robust visitation metrics including visit frequency, dwell time, and more. • Use your device’s location to easily explore nearby properties while on the go. • Compare and benchmark multiple properties simultaneously with ranking information at the local, state, and national levels. OPTIMIZE CRITICAL BUSINESS DECISIONS: FOR CRE PROFESSIONALS: → Win & Retain Commercial Real Estate Business: CRE Brokers can elevate their efficiency, productivity, and client satisfaction with real-time answers on-site or on-the-go. → Assess CRE Developments: Examine the potential of prospective or nearby sites based on historical foot traffic metrics and trends. FOR RETAILERS: → Analyze Store Performance: Understand the performance of new & existing stores, while on the go. → Improve Retail Site Selection: Assess the fit of a prospective location by analyzing key foot traffic metrics and trends, the strength of nearby locations, and more. → Improve Retail Store Management: Leverage near real-time location analytics to improve the customer experience and contextualize fluctuations in store visitation. → Gain Competitive Intelligence: Identify and assess competitors’ performance, rankings, and more. FOR ADVERTISING: → Validate Out-of-Home (OOH) Advertising: Prove the reach and value of OOH ad units → Validate Retail Media: Assess or demonstrate the value of a retail advertising or retail marketing campaign *** UNCOMPROMISING COMMITMENT TO PRIVACY Equipped with extensive experience in data science, cybersecurity, and engineering, Placer.ai’s founders decided to create the world’s most accurate location analytics platform without compromising individual privacy. From the beginning, it’s been critical to our success that privacy is not only a core requirement for our technical solutions, but as the cornerstone of our business. To learn more about our commitment to privacy, visit https://www.placer.ai/company/trust-center. To read our Privacy Policy, visit https://www.placer.ai/privacy-policy/platform-services-privacy-policy. For support or feedback, please email us at https://www.placer.ai/company/contact-us.

EarthNotes — the collaborative map your team's been missing. Drop pins on properties, parcels, job sites, or anywhere that matters — then chat, share files, and coordinate with your team right on the map. Think Slack for places. Instead of channels, you organize conversations by location. So when someone says "what about that property on Bay Drive?" — you tap the pin and the whole thread, every file, every contact, every reminder is right there. WHAT YOU CAN DO • Pin any property, parcel, or location on satellite or street maps • Start a conversation tied to each pin — your whole team sees the same thread • Share files: photos, PDFs, docs, links, voice notes • @mention teammates to pull them into the right thread instantly • Get push notifications when someone replies, mentions you, or shares a property • Send a share link to anyone — they can view and reply from their browser, no install required • Track status (prospect, active, closed) and set follow-up reminders • Favorite places, tag them, sort by score, filter by sheet • Tap any US property to see parcel data: address, acreage, building square footage, owner info • Organize work into collaborative sheets — like spreadsheets, but spatial BUILT FOR TEAMS Every pin belongs to your team. Every conversation is shared. No more "is the file in Slack or Drive or someone's text?" — it lives on the map, attached to the place. Add teammates with one tap. Invite a contact via share link — they land on the property in their browser and can start chatting before they even download the app. When they're ready, one tap with Apple or Google Sign-In upgrades them into a permanent account. WHO USES IT • Real estate teams managing prospects and portfolios • Contractors and trades tracking job sites • Land brokers and dealmakers running pipelines • Property managers coordinating across buildings • Acquisition teams running cold outreach • Anyone whose work is tied to physical places SHARING THAT ACTUALLY WORKS Tap the share button on any pin. Send the link via text, email, or chat. The recipient sees the property + your message in their browser within seconds — no signup wall, no "download our app first" gate. They can reply right away. PRIVACY & CONTROL Your team's data stays with your team. Markers, conversations, and files are scoped to your team by default. Share links are explicit — you choose what to share and with whom. Mark conversations private until you're ready to collaborate. GREAT ON EVERY DEVICE iPhone, iPad, Safari on Mac. Open a property on your phone in the field, finish the conversation at your desk — same view, same thread, same map. — Free to download. Get started in under a minute.