TheFitnessCEO vs Estro
Price, ratings, monetisation and update history for both apps, side by side โ with what reviewers say about each.
TheFitnessCEO
Read full descriptionHide full description
A five-star online coaching platform for those working with Tom Wilkins Coaching. Tom Wilkins Coaching specialises in helping men and women achieve a body transformation that once seemed unattainable, whilst building unbreakable confidence and sustaining life-changing results. Log your workouts, track your nutrition, complete your weekly check-ins, upload and compare your progress photos, monitor your progress, tick off daily habits, access the educational content in the vault, and keep in constant touch with your coach. The app has it all. Accelerate your results with the all-in-one app. If you are downloading this app you will be a client working with Tom Wilkins Coaching, embarking on a life-changing journey and getting to the next level by making use of the best coaching app out there. * App access requires paid coaching plan Terms of use: https://kahunas.io/terms-conditions Privacy policy: https://kahunas.io/privacy
Estro
Read full descriptionHide full description
Smash your fitness journey with the Women's Coaching Experts! Unlock your potential with personalised training and nutrition * App access requires paid coaching plan Terms of use: https://kahunas.io/terms-conditions Privacy policy: https://kahunas.io/privacy
Screenshots
Verdict
The clearest difference is in-app purchases: TheFitnessCEO at none against Estro's 1. On price, update cadence, ads and device support there is nothing between them.
Scored on Price ยท Rating ยท Positive reviews ยท Number of ratings ยท Update frequency ยท Ads ยท In-app purchases ยท Monetization ยท Best chart rank ยท Devices ยท Requires iOS
Both are free to download. Estro sells 1 in-app purchase, starting at $250.00 per month. TheFitnessCEO asks for nothing beyond the download.
TheFitnessCEO ships an update monthly, Estro every 2 months. The most recent releases landed on October 1, 2026 and October 3, 2026 respectively.
| Parameter | TheFitnessCEO | Estro |
|---|---|---|
| Price | Free | Free |
| Update frequency | Monthly โ better | Every 2 months |
| Ads | No | No |
| In-app purchases | No โ better | Yes |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.0 | 15.0 |
| Further details โ not scored | ||
| Size | 45 MB | 51 MB |
| Age rating | 17+ | 17+ |
| Developer | Tom Wilkins | Estro-Physiques Pty Ltd |
In-app purchases
TheFitnessCEO
No in-app purchases
Estro
- Coaching$250.001 Month
Questions
Is TheFitnessCEO free?
Is Estro free?
Do TheFitnessCEO or Estro have ads?
Which is updated more often, TheFitnessCEO or Estro?
Other comparisons















