Comparison

PLUSH. vs Cove

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

PLUSH.

This app is a cinematic engine for women to evolve their identity, embrace luxury living, and cultivate magnetic confidence. It offers four distinct muses, each guiding users through self-expansion, from glow-up games to romantic rebirths, empowering them to become their most iconic selves.

Highlights
  • Identity evolution
  • Luxury lifestyle guidance
  • Confidence building
  • Glow-up games
  • Romantic rebirths
  • Self-expansion tools
Features
Read full description

There was once a time when the internet felt smaller. When you could lose yourself reading someone's thoughts at 2 a.m. When magazines made you feel understood. When discovering something beautiful felt personal. When not everything had to become content. Somewhere along the way, we traded connection for performance. Everything became louder. Faster. More polished. More optimized. But somehow... Less human. PLUSH was created to bring back what we lost. Not by recreating the past—but by creating a place where women could experience that feeling again. Part magazine. Part diary. Part conversation. A place for observations that don't fit in captions. For confessions you never say out loud. For beauty beyond aesthetics. For ambition beyond productivity. For relationships, identity, style, nostalgia, and the quiet thoughts that show up long after everyone else has gone to bed. Somewhere between who you've been... and who you're becoming. This isn't an app designed to keep your attention. It's one designed to keep your company. Welcome to PLUSH. - A Note from the Creator I didn't create PLUSH because the world needed another app. I created it because I missed the feeling of discovering something that stayed with me. The articles you couldn't stop thinking about. The magazines you folded over because one sentence felt written just for you. The late-night conversations that somehow changed the way you saw yourself. That's what I wanted PLUSH to feel like. Not something you consume. Something you carry with you. If you've ever felt like the internet became louder but somehow lonelier... welcome. I built PLUSH for us. — Dash INFORMATION ABOUT THE APP AND PURCHASE OPTIONS By signing up, you will get access to subscription(s) that include features such as progress tracking, and offline sync. The download of PLUSH. is free of charge. No free trial offered. Should you use PLUSH. app to access in-app content via available subscription(s), a payment will be charged to your credit card through your App Store account . A subscription renews automatically unless canceled at least 24 hours prior to the end of the subscription period. There is no increase in price when renewing. Subscription(s) can be managed and auto-renewal turned off in Account Settings in the App Store after purchase. Read our full Terms of Service and our Privacy Policy: https://passion.io/terms-of-service https://passion.io/privacy-policy

About

Cove

Capture and organize your life's moments, from photos and videos to notes and links. Create themed spaces for different aspects of your life and privately revisit your memories. Share and document experiences with friends and family.

Highlights
  • Save photos, videos, notes, links, music
  • Create themed memory spaces
  • Private and searchable memories
  • Share and document with friends
  • Ad-free experience
Features
Read full description

Document your life with Cove! You can: SAVE WHAT MATTERS Photos, videos, links, notes, music and more! Every memory, inspiration or thought in one place. CREATE COVES Themed spaces for trips, goals, relationships, or anything you care about. REVISIT AND REFLECT Your memories are private, searchable, and always there when you need them. INVITE FRIENDS Share and document life with the people closest to you. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://cove.so/privacy

Screenshots

PLUSH.3 screens
Cove4 screens

Verdict

The call

The clearest difference is ratings volume: Cove at 1.7K against PLUSH.'s 18. Cove also leads on update cadence (weekly vs monthly) and iOS requirement (18 vs 26.0). PLUSH.'s advantage is review sentiment (100% vs 76%). On price, rating, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. PLUSH. sells 4 in-app purchases, starting at $9.99 per month and Cove sells 3 in-app purchases, starting at $6.99 per 7 days. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

PLUSH. holds the better App Store score, 4.9 against 4.8. That said, the two scores are not equally well evidenced: Cove has 1.7K ratings behind it against 18, so its average is the more settled of the two. Written reviews point the same way: 100% of PLUSH.'s written reviews are positive against 76% of Cove's.

UpkeepUpdate frequency

PLUSH. ships an update monthly, Cove weekly. The most recent releases landed on October 23, 2026 and October 30, 2026 respectively.

Scorecard4 real differences · 6 level
PLUSH. versus Cove: the parameters behind the verdict, then further details
ParameterPLUSH.Cove
PriceFreeFree
Rating4.9 (18 ratings) — better4.8 (1.7K ratings)
Positive reviews100.0% of reviews — better76.4% of reviews
Number of ratings181.7K — better
Update frequencyMonthlyWeekly — better
AdsNoNo
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree with in-app purchases
DevicesiPhone, iPad — betteriPhone
Requires iOS26.018 — better
Further details — not scored
Size95 MB83 MB
Age rating17+4+
DeveloperShani ConolyCove limited

Customer experience

PLUSH.

All ratings18 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews11 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Cove

All ratings1,617 ratings
Positive95.2%
Neutral2.2%
Negative2.7%
Written reviews292 reviews
Positive76.4%
Neutral8.2%
Negative15.4%

In-app purchases

4 purchases

PLUSH.

Subscriptions4
  • WDGP$9.991 Month
  • ALL ACCESS$9.991 Month
  • App Base Entry$47.001 Month
Show 1 more
  • The GF Portal$97.001 Month
3 purchases

Cove

Subscriptions3
  • Cove+ Weekly$6.997 Days
  • Cove+$12.991 Month
  • Cove+7 Days trial$59.991 Year

Questions

Is PLUSH. free?
PLUSH. is free to download, with in-app purchases available.
Is Cove free?
Cove is free to download, with in-app purchases available.
Which has better reviews, PLUSH. or Cove?
PLUSH. is rated higher. PLUSH. averages 4.9 out of 5 from 18 ratings, while Cove averages 4.8 from 1.7K ratings.
Do PLUSH. or Cove have ads?
Neither PLUSH. nor Cove shows ads.
Which is updated more often, PLUSH. or Cove?
PLUSH. ships an update monthly, and Cove weekly. Most recently, PLUSH. was updated on October 23, 2026 and Cove on October 30, 2026.

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