CAIO vs PLAY UP
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
CAIO
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Bold design, bold colour sensitivity, fitting and uncompromising quality are the distinctive elements of CAIO. Two women who connect with each other, within passionate creativity, offer individual and modern collections, playing with vivid colours and audacious prints, combining feminine and masculine elements. Made with fine raw materials, with a charming touch, CAIO's lasting and meaningful clothes are designed to become the sin of the real, powerful and determined woman.
PLAY UP
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A Play Up é uma marca portuguesa de moda infantil, criada com paixão pelo design, pela natureza e pela infância. Cada coleção é desenhada e produzida em Portugal, com foco no conforto, na qualidade e na durabilidade das peças. Privilegiamos matérias-primas naturais e processos responsáveis, procurando reduzir o impacto no ambiente. Na app da Play Up pode: – Acompanhar o lançamento de cada coleção – Receber notificações sobre campanhas e novidades – Explorar as peças de forma simples e intuitiva – Fazer as suas compras de forma rápida e segura – Acompanhar o estado das suas encomendas Se tiver alguma questão, a nossa equipa de apoio ao cliente está disponível para ajudar.
Screenshots
Verdict
CAIO and PLAY UP are too close to call on the numbers: across 6 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
CAIO ships an update every 3 months, PLAY UP every 4 months. The most recent releases landed on October 25, 2026 and October 24, 2026 respectively.
| Parameter | CAIO | PLAY UP |
|---|---|---|
| Price | Free | Free |
| Update frequency | Every 3 months — better | Every 4 months |
| Ads | No | No |
| In-app purchases | No | No |
| Devices | iPhone, iPad — better | iPhone |
| Requires iOS | 17.0 | 17.0 |
| Further details — not scored | ||
| Size | 204 MB | 37 MB |
| Age rating | 4+ | 4+ |
| Developer | LAVENDERCHOICE, LDA | Redicom |
In-app purchases
CAIO
No in-app purchases
PLAY UP
No in-app purchases








