Comparison

Wishlist Maker vs unfurl

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Wishlist Maker

Easily create and organize wishlists for any event, from holidays to weddings. Save items from any online store with a single tap, share your lists with friends, and allow them to secretly reserve gifts to avoid duplicates and surprises.

Highlights
  • Create wishlists for any occasion
  • Add items from any online store
  • Share wishlists via link
  • Secretly reserve gifts
  • Mark 'Most Wanted' items
  • AI-powered gift ideas
  • Birthday reminders
Read full description

Make wish lists for any occasion - Christmas, birthdays, weddings, baby showers, or everyday shopping.  Create separate lists, mark “Most Wanted” items, and keep all your ideas organized instead of scattered across screenshots and notes. Give and receive truly wanted gifts - without stress or waste. Why people choose Wishdeck • Add items in one tap from any online store (images and details auto-fill), including Amazon, Etsy, Sephora, Temu, Instagram, and TikTok. • Share your wishlist with an easy link, people can view it their browser - no app needed. • Friends can secretly reserve gifts to avoid duplicates and preserve the surprise. • Mark wishes as Most Wanted. • Control visibility for each wish or list: family, co-workers, partner, friends. • Invite friends, get birthday reminders, and see updates to their wishlists. • Curated Gift Guides and Trends for instant inspiration. • AI Assistant for tailored ideas - your own list or gifts for someone else. • Add items manually if you don’t have a link. • Ideas feed: discover what’s trending across Wishdeck. • Tried & Loved lists: share your best finds and recommendations. How it works • Create a wishlist for any occasion. • Add items from any store or paste a link - images auto-fetch. • Ask AI for personalized gift ideas. • Share your wishlist link. Friends tap Secret Reserve to keep gifts as a surprise and prevent duplicates. Perfect for • Christmas wishlists • Secret Santa lists • Shopping lists • Birthdays • Wedding registries • Baby showers Start your wishlist today and let Wishdeck work its magic. Share your list, invite friends, and watch wishes come true! Privacy Policy: https://www.wishdeck.com/privacy Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

About

unfurl

Features
Read full description

unfurl is a conversation-card app for the people right in front of you. Pick a deck, set up who's playing, and tap through questions that turn small talk into the kind of conversation you remember. Every card is written to land on one read, then quietly go deeper. unfurl fills in the names and pronouns of the people in the room, so a question arrives personal instead of generic. It reads like it was written for your table, because it was. WHAT YOU DO Choose a deck. Add the people playing. Tap to reveal a card, tap again for the next one. That's the whole interface. The question is the hero, and everything else gets out of the way. THE DECKS Couples: get past the daily logistics. Old Friends: for the people who already know your history. Family: for the dinner table, across generations. Just Met: for new company and first impressions. Icebreakers: quick, low-stakes openers for any group. Conversation Starters: pick a topic and get talking. Solo: questions to sit with on your own. PACED TO GO DEEPER A session warms up, opens up, then goes deep on its own. Want to get there faster, or stay light? A depth control lets you steer. Pick a short set, or an open-ended session that never cuts off mid-conversation. MADE FOR THE ROOM Read-aloud speaks each card to the group, hands-free. Rotation keeps everyone involved, so the quiet person at the table gets asked too. Save the cards that land. Share a favourite as a clean image, with names stripped by default. YOUR PRIVACY STAYS YOURS Names, pronouns and saved people live on your device only. Nothing about who you play with is sent to a server, ever. It's opt-in, and you can clear it any time in Settings. No account, no sign-up. Open the app and play. FREE TO START Every deck gives you a set of free cards. Unlock a full deck with a one-time purchase, or get every deck at once with the All Decks bundle. No subscriptions, no ads, anywhere. Better questions, for the people you actually want to know. That's the whole idea.

Screenshots

Wishlist Maker4 screens
unfurl4 screens

Verdict

The call

The clearest difference is in-app purchases: unfurl at none against Wishlist Maker's 5. Wishlist Maker's advantage is update cadence (every 4 days vs every 9 days). On price, ads, device support and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Wishlist Maker sells 5 in-app purchases, starting at $1.99 per month. unfurl asks for nothing beyond the download.

UpkeepUpdate frequency

Wishlist Maker ships an update every 4 days, unfurl every 9 days. The most recent releases landed on October 30, 2026 and October 28, 2026 respectively.

Scorecard2 real differences · 8 level
Wishlist Maker versus unfurl: the parameters behind the verdict, then further details
ParameterWishlist Makerunfurl
PriceFreeFree
Rating4.7 (180 ratings) — better—
Positive reviews90.5% of reviews—
Number of ratings180 — better—
Update frequencyEvery 4 days — betterEvery 9 days
AdsNoNo
In-app purchasesYesNo — better
MonetizationFree with in-app purchases—
DevicesiPhone, iPad — betteriPhone
Requires iOS16.0 — better16.4
Further details — not scored
Size117 MB62 MB
Age rating4+4+
DeveloperWishDeck Software Inc.MICHELLE CAO

In-app purchases

5 purchases

Wishlist Maker

Subscriptions2
  • Premium Monthly Subscription$1.991 Month
  • Premium Yearly Subscription7 Days trial$19.991 Year
One-time3
  • Tip$2.99
  • Tip$4.99
  • Tip$9.99
None

unfurl

No in-app purchases

Questions

Is Wishlist Maker free?
Wishlist Maker is free to download, with in-app purchases available.
Is unfurl free?
unfurl is free to download, with no in-app purchases.
Do Wishlist Maker or unfurl have ads?
Neither Wishlist Maker nor unfurl shows ads.
Which is updated more often, Wishlist Maker or unfurl?
Wishlist Maker ships an update every 4 days, and unfurl every 9 days. Most recently, Wishlist Maker was updated on October 30, 2026 and unfurl on October 28, 2026.

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