Unchained vs Strategy
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Unchained
Securely manage your Bitcoin with collaborative custody vaults, tax-advantaged IRAs, and Bitcoin-backed loans. This platform offers expert support, direct trading to cold storage, and a seamless inheritance plan for your digital assets.
- Multisig cold storage vaults
- Bitcoin IRAs with key control
- Bitcoin-backed loans
- Direct trading to cold storage
- Inheritance planning
- Dedicated account management
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Join thousands of individuals and businesses who already secure over $7 billion in bitcoin with Unchained. YOUR TRUSTED BITCOIN EXPERT Unchained Signature is a managed bitcoin financial services agreement designed for serious holders and their families. Get paired with a dedicated relationship manager who provides ongoing support, personalized education, and same-day emergency responses. Signature clients also benefit from reduced trading fees, invitations to private events, and more. MULTISIG COLD STORAGE With Unchained Vaults, you have total control over your bitcoin using a secure 2-of-3 multisig setup. You hold two keys and Unchained holds one physical enterprise key as a trusted backup. Using that key requires a human-verified authentication review. Our collaborative custody model helps protect you from hacks, mistakes, and lost keys. Even if Unchained disappears, your keys still work and your bitcoin stays yours. BITCOIN IRA Unchained's Bitcoin IRA is the only IRA that lets you hold real bitcoin with your own keys. Enjoy tax-advantaged savings and in-vault trading, breeze through 401(k) rollovers in a click, and set up the inheritance protocol. Minimize your third-party risks and other single points of failure. BUY BITCOIN DIRECTLY TO COLD STORAGE A simple, safe, and private way to buy or sell bitcoin. Trade directly to your Unchained multisig vault with no middlemen, exchange holds, address risks, or counterparty before settlement. Instant execution, fast settlement, and every transaction stays in your hands. Built for holders who value security and speed. BITCOIN-BACKED COMMERCIAL LOANS Get dollar liquidity without selling your bitcoin. Unchained commercial loans keep your bitcoin in secure multisig custody, with a key you control to verify your collateral is never rehypothecated. Since 2017, we have originated over $1 billion in loans with fixed, transparent pricing. ABOUT UNCHAINED Unchained is the leading bitcoin financial services company dedicated to empowering individuals and businesses with secure financial solutions for their bitcoin. Founded in 2016 and headquartered in Austin, Texas, Unchained offers a comprehensive suite of services including collaborative custody multisignature vaults, bitcoin-secured commercial loans, trading services, inheritance, bitcoin IRAs, and donor-advised funds. Unchained's mission is to deliver premier financial services for those who value collaborative custody, ensuring clients maintain control over their assets while benefiting from enhanced security and support. NEED MORE HELP? Visit unchained.com or the support page in the app to get in touch with our team. – Unchained is not a bank. Unchained Capital, Inc. (NMLS ID: 1900773), B&C Lending LLC (NMLS ID: 2656661), and Bitcoin Collateral Services LLC (NMLS ID: 2423070) are licensed to provide certain financial services. To learn more about Unchained's licensing, see our legal and regulatory page. These companies do not provide tax, legal, or investment advice. Please consult with your tax accountant, attorney, and/or licensed financial advisor if you need advice on these matters. The information in this email is for informational purposes only and has not been tailored for your specific situation. A commercial loan application is required and commercial loans are subject to approval. For commercial loan terms, collateral requirements, and fees please see here, or see your specific commercial loan document for more information. Commercial loans may not be available in all states and may be subject to local restrictions where available, please see here for availability. California commercial loans may be made or arranged pursuant to a California Financing Law license. Privacy Policy: https://www.unchained.com/privacy Terms of Service: https://www.unchained.com/terms-of-service
Strategy
This app provides MSTR investors with key financial data, including price movements, volatility, and debt offerings. It also allows for market comparison against major indices and the Magnificent Seven, with easy sharing of insights.
- MSTR KPIs tracking
- Price and volatility monitoring
- Debt offering insights
- Options data
- Market comparison
- Data sharing
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Designed for existing and prospective MSTR investors, the Strategy app tracks essential MSTR financial data. Key Features: • MSTR KPIs: Stay updated with MSTR’s price movements, volatility, debt offerings, options data, and more. • Market Comparison: Analyze MSTR's performance against the Magnificent Seven and major indices to gain a broader market perspective. • Sharing: Effortlessly share insightful data and analyses across your preferred platforms. Stay informed with the Strategy app—your go-to source for MSTR financial insights.
Screenshots
Verdict
The clearest difference is monetization model: Unchained at free against Strategy's free with in-app purchases. On price, rating, review sentiment and ratings volume there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.8 for Unchained against 4.8 for Strategy. Both are backed by a comparable volume of ratings — 74 and 32 respectively. Written reviews are what separate them: 93% of Unchained's written reviews are positive against 91% of Strategy's.
Unchained ships an update every 3 weeks, Strategy every 4 weeks. Both last shipped on October 24, 2026.
| Parameter | Unchained | Strategy |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (74 ratings) | 4.8 (32 ratings) — better |
| Positive reviews | 92.9% of reviews — better | 90.9% of reviews |
| Number of ratings | 74 — better | 32 |
| Update frequency | Every 3 weeks — better | Every 4 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone, iPad — better | iPhone |
| Requires iOS | 18.6 | 17.0 — better |
| Further details — not scored | ||
| Size | 149 MB | 17 MB |
| Age rating | 4+ | 4+ |
| Developer | Unchained Capital, Inc. | MicroStrategy Inc. |
Customer experience
Unchained
Strategy
Bugs and requests
Unchained
Reported bugs
2 issues- Captcha does not allow clicking answers
- App is very buggy
Requested features
1 request- Full feature parity with website
Strategy
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Unchained
No in-app purchases
Strategy
No in-app purchases







