Comparison

BelaHora vs Master UP

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

BelaHora

Manage client appointments, track earnings, and store client history with photos and notes. Send automated reminders and share open slots with clients. Works offline and prioritizes data privacy.

Highlights
  • Client appointment booking
  • Client history and notes
  • Earnings tracking by week/month/year
  • Automated client reminders
  • Open slot sharing
  • Offline functionality
  • Data backup and export
Features
Read full description

Book your clients, keep the history of every one of them, and see what you earned this week. No paper book, no spreadsheet, no sign-up. Made for people who work for themselves: lashes, nails, brows, makeup, barbering. Your data stays on your phone only. The app works without internet. APPOINTMENTS - Day by day, with the length of every service - Status for each visit: booked, done, cancelled, no-show - An evening heads-up: how many visits you have tomorrow CLIENTS - A card with contacts, visit history and notes - Photos of your work right inside the client card - Dedicated lash fields: eye type and volume REMINDERS FOR YOUR CLIENT - A ready message with name, date, time and service - One tap opens WhatsApp, Telegram or SMS with the text already filled in - The message goes from your number, not ours, so she replies to you OPEN SLOTS - Mark your free time and send the list to a client in one message - A slot shrinks by itself once a booking lands inside it MONEY - Week, month and year: what came in, how many visits, average check - Only confirmed visits count toward the total. Unconfirmed shows separately - Close the day with one button: "everything went as booked" BACKUP - All your data and all your photos in a single file - Restoring is always free, even without a subscription - Export visits and clients to a spreadsheet FREE Appointments, clients, photos, reminders, this week's money and the daily close. No limit on the number of clients. WITH A SUBSCRIPTION Money by month and year, sending open slots, backup and spreadsheet export. Payment is charged to your Apple Account. The subscription renews automatically unless you turn off renewal at least 24 hours before the end of the period. You can turn it off any time in your Apple Account settings. Terms of Use: https://litekmya.github.io/legal/daily-lash/terms.html Privacy Policy: https://litekmya.github.io/legal/daily-lash/privacy.html

About

Master UP

Streamline client bookings and manage your schedule efficiently. This app helps beauty professionals reduce missed appointments and organize daily planning, allowing more focus on client services. It centralizes client information, notes, and preferences for a personalized experience.

Highlights
  • Client appointment management
  • Automated appointment reminders
  • Client profile and notes storage
  • Service and availability setting
  • Prepayment tracking
  • Daily planning tools
Features
Read full description

Managing client bookings and schedules shouldn’t take extra time. Master UP helps beauty professionals stay organized, reduce missed appointments, and keep daily planning under control — so you can focus on your work, not admin tasks. Whether you work independently or manage a small team, Master UP adapts to your routine. Clients can book 24/7, your schedule stays clear and up to date, and all client information is stored in one place. Notes and preferences are easy to find, so every visit feels more personal and consistent. Instead of switching between messages, notes, and calendars, you get one simple workflow that supports real workdays. Why Master UP works for beauty professionals - Keep all appointments in one clear calendar and manage bookings faster. - Set availability, services, and shifts without confusion, even when plans change. - Store client history, notes, and preferences in organized client profiles. - Send automatic reminders to reduce no-shows and last-minute mix-ups. - Plan your day with simple tools that keep tasks and appointments aligned. - Track prepayments and stay on top of upcoming visits without spreadsheets. - Stay consistent with repeat clients by keeping key details and routines saved. Built for real workdays Master UP is designed for busy schedules where every minute matters. It keeps planning, bookings, reminders, client details, and payments organized in one workflow — so your day stays predictable even when it’s full. Update availability quickly, review upcoming appointments at a glance, and keep communication with clients smooth and professional. Grow with confidence A clear schedule and reliable reminders help protect your time and income. With client notes and preferences always available, you can deliver a better experience and build long-term loyalty. Master UP makes it easier to stay on track, avoid mistakes, and keep your business running smoothly. Join thousands of professionals who use Master UP daily. Download the app and get back to what you love — creating beauty.

Screenshots

BelaHora4 screens
Master UP4 screens

Verdict

The call

The clearest difference is ratings volume: Master UP at 7 against BelaHora's 1. Master UP also leads on iOS requirement (15.0 vs 18.0). BelaHora's advantage is review sentiment (100% vs 90%). On price, rating, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. BelaHora sells 2 in-app purchases, starting at $1.99 per month and Master UP sells 6 in-app purchases, starting at $23.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 5.0 for BelaHora against 5.0 for Master UP. That said, the two scores are not equally well evidenced: Master UP has 7 ratings behind it against 1, so its average is the more settled of the two. Written reviews are what separate them: 100% of BelaHora's written reviews are positive against 90% of Master UP's.

UpkeepUpdate frequency

BelaHora ships an update monthly, Master UP every 4 weeks. The most recent releases landed on November 3, 2026 and November 8, 2026 respectively.

Scorecard3 real differences · 7 level
BelaHora versus Master UP: the parameters behind the verdict, then further details
ParameterBelaHoraMaster UP
PriceFreeFree
Rating5.0 (1 ratings)5.0 (7 ratings)
Positive reviews100.0% of reviews — better90.0% of reviews
Number of ratings17 — better
Update frequencyMonthlyEvery 4 weeks — better
AdsNoNo
In-app purchasesYesYes
MonetizationFreemiumFree with in-app purchases
DevicesiPhoneiPhone, iPod — better
Requires iOS18.015.0 — better
Further details — not scored
Size23 MB215 MB
Age rating4+17+
DeveloperVladimir LiJSW Tech SL

Customer experience

BelaHora

All ratings1 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews1 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Master UP

All ratings4 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews20 reviews
Positive90.0%
Neutral0.0%
Negative10.0%

In-app purchases

2 purchases

BelaHora

Subscriptions2
  • Month Pro version$1.991 Month
  • Yearly Pro version$9.991 Year
6 purchases

Master UP

Subscriptions6
  • 1 Month Premium$23.991 Month
  • 1 Month VIP$35.991 Month
  • 3 Month Premium$66.993 Months
Show 3 more
  • 3 Month VIP$98.993 Months
  • 6 Month Premium$129.996 Months
  • 6 Month VIP$194.996 Months

Questions

Is BelaHora free?
BelaHora is free to download, with in-app purchases available.
Is Master UP free?
Master UP is free to download, with in-app purchases available.
Which has better reviews, BelaHora or Master UP?
BelaHora and Master UP are both rated 5.0 out of 5 on the App Store, from 1 and 7 ratings respectively.
Do BelaHora or Master UP have ads?
Neither BelaHora nor Master UP shows ads.
Which is updated more often, BelaHora or Master UP?
BelaHora ships an update monthly, and Master UP every 4 weeks. Most recently, BelaHora was updated on November 3, 2026 and Master UP on November 8, 2026.

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