Supertrends vs RetentionX

We map, track, analyze and predict global trends, innovations and technologies to help you make well-informed business decisions while saving research efforts, costs and time. Keeping up with rapid innovation is a significant challenge. Leaders often struggle with data overload, drowning in noise and disinformation. Our goal is to simplify your data-driven information requirements, keeping you up-to-date on your strategic options. With Supertrends you can consult expert-curated data, sector-specific impact analysis and get alerted on developments, trends and innovations of relevance to your competitive environment. We can even customize data queries to your specific interest areas or tailor dashboards with industry-specific insights. This gives you the overview and understanding to make confident, informed decisions. You can also empower your teams by integrating your own content and explore additional collaboration features (on request). We help you cut through the clutter and focus on what truly matters to your business.

Built for e-commerce and DTC brand operators — the founders and teams running stores on Shopify and beyond. Every morning, your AI Analyst briefs you on your store the way a great analyst would: in plain sentences, with the why behind every number. It reads every order, customer, cohort and repeat purchase overnight, and one push notification is waiting when you wake up. Before your first coffee, you already understand your business. YOUR MORNING BRIEF A narrative, not a wall of charts — what happened, why it happened, and what it means for revenue. Written from your data: your cohorts, your repeat curves, your seasons. Time windows that match how you actually think: this week, last 28 days, last quarter, this year. THE WHY BEHIND EVERY NUMBER Dashboards tell you what happened. Your analyst explains why. It separates a seasonal dip from a real problem, a one-off whale order from a trend, a quiet week from a broken flow — and tells you which one you're looking at, with the checks it ran to get there. PRICED IN YOUR MONEY "Down 8%" is trivia. "$61,300 a month" is a decision. Every finding is quantified in dollars from your own numbers — never industry benchmarks. GOOD NEWS GETS BRIEFED TOO The unplanned bundle worth +$23,400. The cohort quietly outperforming. The week that's simply fine and needs nothing from you — knowing that is worth as much as any alarm. THE MOVE, INCLUDED Every briefing ends with the recommended next move, ready to act on – the why, the cost, the fix. Built by RetentionX, the customer intelligence platform behind hundreds of consumer brands. Requires a RetentionX account connected to your store. Your first briefing is free. Wake up already knowing.