Alphonso's Choice vs Applied Art Forms

Nestled amidst the picturesque canals and cobbled streets of Amsterdam, Alphonso's Choice was conceived by JMango360 B.V. in 2023. Inspired by the vibrant mix of cultures, art, and history of The Netherlands, our brand embodies the essence of Amsterdam - a harmonious blend of tradition and modernity. At the heart of Alphonso's Choice is an aspiration to craft pieces that resonate with timeless grace while echoing contemporary trends. We draw from the meticulous attention to detail synonymous with Dutch artistry, infusing every design with a hint of the unexpected.

Applied Art Forms is a fashion label rooted in the belief that true artistry lies in utility, creating garments that are both enduring and beautiful. Inspired by vintage, utilitarian, and workwear influences, each collection blends practical innovation and craftsmanship — designed to last and improve with age. Based in Amsterdam, the brand celebrates the intersection of form and function. Welcome to the official Applied Art Forms app — your gateway to refined fashion and a community built around timeless design. With the app, you can: - Explore collections first — Be the first to see and shop new arrivals and curated pieces. - Seamless luxury shopping — Intuitive browsing and checkout tailored to your style. - Premium storytelling — Discover design insights, garment histories, and feature highlights. - Stay connected — Get real-time notifications