Cliper vs My.Weekend

Cliper is a video-notifications platform that is enabling its content creators with an easy way to monetize through short videos they are creating. Videos are sent through their Cliper channels to their followers in form of a video notification and, consequently to this, are reaching them instantly. All of the sent videos are private and are not visible anywhere on the internet unless posted independently from our platform. Each video is embedded with a short advertising video clip and generated revenue is shared between Cliper and its content creators (channel owners). Video advertising clips can appear as pre-roll, mid-roll and post-roll advertising. By sending videos to their followers through Cliper, content creators are earning revenue with each generated view with no minimum required limit of followers. At the same time Cliper users are getting high quality content that they desire. Cliper platform is focused on high quality content because users will watch embedded advertising only if the content received is of their high interest. Quality content is achieved as it is filtered automatically because lack of quality content will result in lack of views, but also lack of income. Therefore, content creators are motivated only to send high quality content as only those videos will generate lots of views despite embedded video advertising clips. Cliper is a win for channel owners / content creators as it offers easy and transparent monetization and is also a win for users because it delivers them quality video content which they are looking to receive.

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