Comparison

Built Brand vs IBEX Training

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Built Brand

This platform offers a comprehensive fitness experience with personalized workouts, direct coach messaging, and community support. It focuses on sustainable approaches to achieve fitness goals while balancing other responsibilities.

Highlights
  • Personalized workouts
  • Direct coach messaging
  • Workout and task reminders
  • Sync with Apple Health
  • Community forums
  • Team challenges with cash prizes
  • Client resources (recipes, grocery lists)
Features
Read full description

BUILT Brand is an all-in-one fitness platform for those looking to get in the best shape of their life through sustainable approaches — ditch the crash diets or fitness fads! Our goal is to help as many people find a healthy balance between reaching their fitness goals while juggling all other responsibilities with ease. Our team of coaches are here to support and empower you along the way, so you feel confident moving towards your goals. Fitness isn’t a “one size fits all” approach and we are confident saying we have a plan for everyone! With our platform, all clients will receive: - Workouts delivered to your phone & access to all training data on-the-go - Accountability with workout and task reminders - Sync with Apple Health app to update your metrics instantly - Directly message your coach on the platform - Participate in community forums with other members world-wide - Participation into our team challenges to win CASH prizes - Access to our client resources including recipe books, grocery lists, and more Clients receiving 1:1 coaching will also receive: - Custom macros tailored specifically to your goals & diet history - Personalized workouts custom to your specific goals & training history - Weekly check-ins with your coach diving into protocol updates to reach your goals faster - 24/5 messaging support – text and audio - Bi-monthly phone calls with your coach Our on-demand library includes: - Full workout classes delivered straight to your phone - Upbeat, class-like environment with certified instructors Join us now and let’s build! About this app Personal training platform BUILT Brand is an all-in-one fitness platform for those looking to get in the best shape of their life through sustainable approaches. Our goal is to elevate your fitness journey with beautifully delivered workouts, ready-access to historic workout data, seamless 1-on-1 communication, and automated training reminders. Find out more at https://thebuiltbrand.com/

About

IBEX Training

Achieve your fitness goals with personalized training programs and resources designed for all ages and fitness levels. Track progress, join community challenges, and access a growing educational library to transform your physique and performance.

Highlights
  • 22+ training programs
  • Aesthetics and Hyrox focus
  • Lift/Run Hybrid training
  • Community challenges
  • Run plans (5K to marathon)
  • Progress tracking
  • Customizable workout plans
Features
Read full description

If you want to change the way you look, feel, & perform... It’s time to change the way you train. We have the programs and the resources you need to reach your goals. This is true no matter what age, weight, or shape you are in now. ● 22 programs and growing ● Aesthetics focused programs ● Lift/Run Hybrid, Strength, Hyrox training ● Community challenges ● Run plans (5K → marathon) ● Track PRs, %s, leaderboard ● Built-in movement swaps for every session ● Clear training block roadmaps & coach written warm-ups ● Constantly growing education library ● Community, accountability, and real world results Your fitness journey is unique, and we understand that. Personalize your workout plan with in app movement swaps, and a customizable training calendar so you never miss a workout. Join the community on a mission to get leaner, stronger and fitter.

Screenshots

Built Brand4 screens
IBEX Training4 screens

Verdict

The call

The clearest difference is rating: Built Brand at 4.9 against IBEX Training's 4.4. Built Brand also leads on review sentiment (100% vs 78%) and update cadence (every 3 weeks vs every 3 months). On price, ratings volume, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Built Brand holds the better App Store score, 4.9 against 4.4. Both are backed by a comparable volume of ratings — 35 and 36 respectively. Written reviews point the same way: 100% of Built Brand's written reviews are positive against 78% of IBEX Training's.

UpkeepUpdate frequency

Built Brand ships an update every 3 weeks, IBEX Training every 3 months. The most recent releases landed on November 4, 2026 and November 8, 2026 respectively.

Scorecard4 real differences · 6 level
Built Brand versus IBEX Training: the parameters behind the verdict, then further details
ParameterBuilt BrandIBEX Training
PriceFreeFree
Rating4.9 (35 ratings) — better4.4 (36 ratings)
Positive reviews100.0% of reviews — better77.8% of reviews
Number of ratings3536 — better
Update frequencyEvery 3 weeks — betterEvery 3 months
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPod — betteriPhone, iPod
Requires iOS13.0 — better15.0
Further details — not scored
Size427 MB44 MB
Age rating4+12+
DeveloperBrooklyn Hill Fitness LLCIBEX Training

Customer experience

Built Brand

All ratings35 ratings
Positive97.1%
Neutral2.9%
Negative0.0%
Written reviews10 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

IBEX Training

All ratings36 ratings
Positive86.1%
Neutral8.3%
Negative5.6%
Written reviews18 reviews
Positive77.8%
Neutral16.7%
Negative5.6%

In-app purchases

None

Built Brand

No in-app purchases

None

IBEX Training

No in-app purchases

Questions

Is Built Brand free?
Built Brand is free to download, with no in-app purchases.
Is IBEX Training free?
IBEX Training is free to download, with no in-app purchases.
Which has better reviews, Built Brand or IBEX Training?
Built Brand is rated higher. Built Brand averages 4.9 out of 5 from 35 ratings, while IBEX Training averages 4.4 from 36 ratings.
Do Built Brand or IBEX Training have ads?
Neither Built Brand nor IBEX Training shows ads.
Which is updated more often, Built Brand or IBEX Training?
Built Brand ships an update every 3 weeks, and IBEX Training every 3 months. Most recently, Built Brand was updated on November 4, 2026 and IBEX Training on November 8, 2026.

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