Comparison

Built Brand vs BF Pilates

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Built Brand

This platform offers a comprehensive fitness experience with personalized workouts, direct coach messaging, and community support. It focuses on sustainable approaches to achieve fitness goals while balancing other responsibilities.

Highlights
  • Personalized workouts
  • Direct coach messaging
  • Workout and task reminders
  • Sync with Apple Health
  • Community forums
  • Team challenges with cash prizes
  • Client resources (recipes, grocery lists)
Features
Read full description

BUILT Brand is an all-in-one fitness platform for those looking to get in the best shape of their life through sustainable approaches — ditch the crash diets or fitness fads! Our goal is to help as many people find a healthy balance between reaching their fitness goals while juggling all other responsibilities with ease. Our team of coaches are here to support and empower you along the way, so you feel confident moving towards your goals. Fitness isn’t a “one size fits all” approach and we are confident saying we have a plan for everyone! With our platform, all clients will receive: - Workouts delivered to your phone & access to all training data on-the-go - Accountability with workout and task reminders - Sync with Apple Health app to update your metrics instantly - Directly message your coach on the platform - Participate in community forums with other members world-wide - Participation into our team challenges to win CASH prizes - Access to our client resources including recipe books, grocery lists, and more Clients receiving 1:1 coaching will also receive: - Custom macros tailored specifically to your goals & diet history - Personalized workouts custom to your specific goals & training history - Weekly check-ins with your coach diving into protocol updates to reach your goals faster - 24/5 messaging support – text and audio - Bi-monthly phone calls with your coach Our on-demand library includes: - Full workout classes delivered straight to your phone - Upbeat, class-like environment with certified instructors Join us now and let’s build! About this app Personal training platform BUILT Brand is an all-in-one fitness platform for those looking to get in the best shape of their life through sustainable approaches. Our goal is to elevate your fitness journey with beautifully delivered workouts, ready-access to historic workout data, seamless 1-on-1 communication, and automated training reminders. Find out more at https://thebuiltbrand.com/

About

BF Pilates

Features
Read full description

Workout On-Demand + In-Person. Become a Teacher. Pilates, Barre, Sculpt, TRX, Yoga, Breathwork, Meditation. Since 2006 BF Academy BF Pilates is home to BF Academy, offering Pilates and Barre teacher training, continuing education, and mentorship. Programs are available in person, online, and remotely, with access to training content to support long-term growth and learning. BF Academy serves instructors who value classical Pilates principles, clear methodology, and sustainable teaching practices. “A great start to a new journey. I’d recommend this course to anyone looking to begin their Pilates teacher training!” BF On Demand The BF Pilates app provides access to Pilates on-demand, a growing library of Pilates workouts, and educational content. Enjoy online and virtual Pilates classes designed to support strength, mobility, and consistency anytime, anywhere. Choose from quick 5-minute workouts to fit into your day or longer, full-length sessions, with options across varying levels so you can move in a way that meets your body where it is. “100%, A+, I would recommend these classes to everyone!” BF Membership Benefits In addition to priority booking and preferred pricing, members receive access to evolving perks that support connection, consistency, and community. Some offerings include guest passes, early event access, exclusive experiences, and more. (Earn with referrals, see below.) BF Studio — Group Classes + 1:1 Private + 1:2 Duet BF Pilates studio is located in Warwick, NY, in the Hudson Valley, offering in-person Pilates and Barre classes in a supportive studio environment. Classes include Reformer & Cadillac Pilates, Mat Pilates, Tower Pilates, Chair Pilates, Springboard Pilates, Ladder Barrel & Spine Corrector Pilates, Wall Pilates, Foot Corrector Pilates, Barre, TRX, and Breathwork with strength-based and restorative options available. The studio is fully equipped with both contemporary and classical Pilates equipment. “Highly recommend! Instructors have extensive knowledge of Pilates and fitness.” Download the app to: Work out anywhere with Pilates On Demand and book in-person classes with ease. Deepen your personal practice or take the next step toward teaching Pilates and Barre through BF Academy. Practice anywhere: Stream on iPhone and iPad, Apple TV, or watch online. Free Always: • Book online. • On-demand class of the month. Free 7-day On-Demand Trial: • Workout from home • Train while you travel Available for Purchases: • In Depth & Teacher Training Courses • Educational Workshops For Terms and Policies, refer to our website.

Screenshots

Built Brand4 screens
BF Pilates4 screens

Verdict

The call

The clearest difference is update cadence: Built Brand at every 3 weeks against BF Pilates's every 4 months. Built Brand also leads on iOS requirement (13.0 vs 16.4). On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

Built Brand ships an update every 3 weeks, BF Pilates every 4 months. The most recent releases landed on November 4, 2026 and October 31, 2026 respectively.

Scorecard2 real differences · 8 level
Built Brand versus BF Pilates: the parameters behind the verdict, then further details
ParameterBuilt BrandBF Pilates
PriceFreeFree
Rating4.9 (35 ratings) — better—
Positive reviews100.0% of reviews—
Number of ratings35 — better—
Update frequencyEvery 3 weeks — betterEvery 4 months
AdsNoNo
In-app purchasesNoNo
MonetizationFree—
DevicesiPhone, iPad, iPod — betteriPhone, iPad
Requires iOS13.0 — better16.4
Further details — not scored
Size427 MB121 MB
Age rating4+17+
DeveloperBrooklyn Hill Fitness LLCSutra Fitness, Inc.

In-app purchases

None

Built Brand

No in-app purchases

None

BF Pilates

No in-app purchases

Questions

Is Built Brand free?
Built Brand is free to download, with no in-app purchases.
Is BF Pilates free?
BF Pilates is free to download, with no in-app purchases.
Do Built Brand or BF Pilates have ads?
Neither Built Brand nor BF Pilates shows ads.
Which is updated more often, Built Brand or BF Pilates?
Built Brand ships an update every 3 weeks, and BF Pilates every 4 months. Most recently, Built Brand was updated on November 4, 2026 and BF Pilates on October 31, 2026.

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