Parenting TRICK vs Connected Kid Toolkit

Hello and welcome! I’m Esther Wojcicki the creator of Parenting TRICK, a new app that aims to revolutionize the way we approach raising children. Here’s what publications like Inc., Worth, People, Fortune, BBC and CNBC say about me, “The Godmother of Silicon Valley, legendary teacher, and mother of a Super Family shares her tried-and-tested methods for raising happy, healthy, successful children using Trust, Respect, Independence, Collaboration, and Kindness: TRICK. Esther Wojcicki—“Woj” to her many friends and admirers—is famous for three things: teaching a high school class that has changed the lives of thousands of kids, inspiring Silicon Valley legends like Steve Jobs, and raising three daughters who have each become famously successful. What do these three accomplishments have in common? They’re the result of TRICK, Woj’s secret to raising successful people: Trust, Respect, Independence, Collaboration, and Kindness.” The TRICK app is designed to guide parents through this process, offering valuable resources, tips, and strategies for implementing the method in their everyday lives. Join me on this journey and discover how you can raise successful and fulfilled individuals with the help of TRICK! When you install the app, you'll get the following: *Ask Esther about your parenting challenges and get advice. She’ll even create a personal path to help you achieve your goals. *Learn all about Esther’s TRICK method at your own pace. *Every path is filled with activities, scripts and tips to help you use the TRICK method daily. Keep an eye out for new features. We’re constantly making updates based on your feedback. Start the journey today to be a better parent, and help set your children up for success in the real world. We utilize the Apple Standard EULA that can be found at https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Parenting can be overwhelming, but meaningful connection is within reach. The Connected Kid Toolkit (CKT) empowers you with conversation prompts, mindfulness activities, emotional check-ins, and a reparenting workbook—all designed to strengthen your relationship with your child while nurturing their emotional intelligence. What is the Connected Kid Toolkit? CKT is a comprehensive digital parenting tool that helps you foster deeper communication, emotional well-being, and personal growth—both for your child and yourself. Whether you’re a conscious parent reparenting yourself or simply looking for new ways to engage meaningfully with your child, CKT offers practical, research-backed strategies that fit seamlessly into daily life. What’s Inside the Connected Kid Toolkit? • Conversation Cards – Thoughtfully designed prompts that inspire deep, heartfelt discussions with kids of all ages. • Emotional Check-ins – Easy tools to help kids name, understand, and express their feelings. • Mindfulness Activities – Fun, engaging exercises that promote calm, focus, and resilience. • Reparenting Workbook – A powerful self-reflection tool to help you heal, grow, and show up as the parent you wish you had. • Customizable Experience – Tailor content based on your child’s age and needs for a personalized journey. • Expert Parenting Insights – Practical advice and gentle reminders to help you navigate parenthood with confidence. Why Parents Love CKT: • Fosters Stronger Parent-Child Bonds – Encourages open, honest, and judgment-free conversations. • Supports Emotional Growth – Helps children develop self-awareness, emotional intelligence, and resilience. • Easy to Use Anytime, Anywhere – Whether at bedtime, during meals, or on a car ride, meaningful conversations are effortless. • Perfect for Conscious Parents – Whether you practice gentle parenting, reparenting, or mindful parenting, CKT aligns with your values. Reparent Yourself While Raising Your Child: The digital reparenting workbook included in CKT is designed to help you reflect on your own childhood, heal past wounds, and break generational cycles. This tool supports you in parenting with more empathy, patience, and presence—creating the deep connection you and your child both deserve.