Comparison

IATI Agent vs SmartAgent Personal Assistant

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

IATI Agent

This travel app connects agents with global travel product suppliers for flights, accommodation, and car rentals. It offers a mobile-first platform for sales, support, and financial management, ensuring fast and secure transactions.

Highlights
  • Flight, accommodation, and car rental booking
  • Sales and after-sales support
  • Financial and administrative management
  • Secure credit card transactions
  • Multi-currency support
  • Push notifications for sales and campaigns
  • 24/7 call center support
Features
Read full description

IATI Agent is a simple and easy Mobile Travel Application, providing a reliable and solid medium between agents and worldwide travel product suppliers. IATI Agent product range covers flights, accommodation, mass transfer, rent a car and other services related to the core travel services. All IATI Agent services are completely on mobile, enabling a seamless and fast communication between product suppliers and sellers. IATI Agent provides a complete travel solution for travel agents with its fast and responsive product modules enabling them to compete with the ever growing traveling market. IATI Agent mobile application consists of all the core modules that covers the agent’s needs: Sales After Sales Support Reporting Administrative Management Financial Management RM Tools IATI Agent is a free mobile application without any ads or visual disturbances. With IATI Agent's push notifications you will receive sales or campaigns on your mobile device. You can make your reservations in a highly secured credit card transaction environment (SSL) and pay with many options like account or credit card. IATI Agent is available in English, Turkish, German, Russian and Ukrainian. IATI Agent also supports multi-currency, you can buy and compare in various currencies. If you desire,your reservation confirmations are sent through SMS and E-mail. IATI Agent has a 7/24 call center support 444 42 84 (444 IATI) that will assist you with all of your requests.

About

SmartAgent Personal Assistant

This app helps travel agents enhance their business by providing real-time updates and streamlined operations. It offers instant notifications for fare changes and PNR management, all through a secure, mobile-optimized interface.

Highlights
  • Real-time PNR operations
  • Automated and manual repricing
  • Mobile push notifications
  • Fare change alerts
  • PNR/segment cancellation alerts
  • Notification search and sharing
Features
Read full description

SmartAgent personal assistant is a mobile application that enables travel agents to maximize their business value while delivering an excellent service to their customers. Being optimized for mobile devices, SmartAgent offers an intuitive and easy to use user interface, allowing agents to perform operations on PNRs with a single click using a secure encrypted connection. SmartAgent takes advantage of mobile push notifications in order to notify the travel agent when a truly important event occurs. SmartAgent’s operations are performed in real time directly on the GDS system. Key features: Notification types Available in this version: 1. Reprice event when an available lower fare is found Planned for next major release: 1.Ticketing due event when ticketing deadline is reached 2.PNR/ segment cancellation when an HX status is received from the airline PNR Reprice 1. Backend reprice process supporting both automatic and manual repricing of PNRs. 2. Receive re-price notifications as mobile notifications or by email. 3. Perform manual reprice directly from the mobile device with a single click. Move notifications in and out of the reprice queue with a single click. Notification display 1. Recent notification tab displaying all notifications which have recently arrived. 2. Per event type notification tab with a distinction between operation pending and operation complete notification types. 3. Search for a notification using free text. 4. Share notifications from within the application with a single click. 5. Drill down to detailed PNR display. Restrictions 1. A pre-configuration and a business agreement are required in order to use SmartAgent. 2.Agency approval must to be granted in order for a travel agent to use SmartAgent.

Screenshots

IATI Agent4 screens
SmartAgent Personal Assistant4 screens

Verdict

The call

IATI Agent and SmartAgent Personal Assistant both sit at 3.9 stars, but that hides the real split: 100% of SmartAgent Personal Assistant's written reviews are positive against 50% of IATI Agent's. IATI Agent's advantage is ratings volume (15 vs 1) and update cadence (every 6 weeks vs every 3 months). On price, rating, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 3.9 for IATI Agent against 4.0 for SmartAgent Personal Assistant. That said, the two scores are not equally well evidenced: IATI Agent has 15 ratings behind it against 1, so its average is the more settled of the two. Written reviews are what separate them: 50% of IATI Agent's written reviews are positive against 100% of SmartAgent Personal Assistant's.

UpkeepUpdate frequency

IATI Agent ships an update every 6 weeks, SmartAgent Personal Assistant every 3 months. The most recent releases landed on October 21, 2026 and October 24, 2026 respectively.

Scorecard5 real differences · 5 level
IATI Agent versus SmartAgent Personal Assistant: the parameters behind the verdict, then further details
ParameterIATI AgentSmartAgent Personal Assistant
PriceFreeFree
Rating3.9 (15 ratings)4.0 (1 ratings) — better
Positive reviews50.0% of reviews100.0% of reviews — better
Number of ratings15 — better1
Update frequencyEvery 6 weeks — betterEvery 3 months
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPod — betteriPhone
Requires iOS8.0 — better16.6
Further details — not scored
Size84 MB24 MB
Age rating4+4+
DeveloperIATILogNet Information Technologies Ltd.

Customer experience

IATI Agent

All ratings15 ratings
Positive66.7%
Neutral13.3%
Negative20.0%
Written reviews4 reviews
Positive50.0%
Neutral0.0%
Negative50.0%

SmartAgent Personal Assistant

All ratings1 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews1 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

None

IATI Agent

No in-app purchases

None

SmartAgent Personal Assistant

No in-app purchases

Questions

Is IATI Agent free?
IATI Agent is free to download, with no in-app purchases.
Is SmartAgent Personal Assistant free?
SmartAgent Personal Assistant is free to download, with no in-app purchases.
Which has better reviews, IATI Agent or SmartAgent Personal Assistant?
SmartAgent Personal Assistant is rated higher. IATI Agent averages 3.9 out of 5 from 15 ratings, while SmartAgent Personal Assistant averages 4.0 from 1 ratings.
Do IATI Agent or SmartAgent Personal Assistant have ads?
Neither IATI Agent nor SmartAgent Personal Assistant shows ads.
Which is updated more often, IATI Agent or SmartAgent Personal Assistant?
IATI Agent ships an update every 6 weeks, and SmartAgent Personal Assistant every 3 months. Most recently, IATI Agent was updated on October 21, 2026 and SmartAgent Personal Assistant on October 24, 2026.

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