Comparison

Redirect vs Pluma

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Redirect

This app allows users to create custom short URLs for all their web links, acting as a single point of access. It integrates with device shortcuts to automatically redirect based on the magic app being used, simplifying link management for performers.

Highlights
  • Custom short URL creation
  • Automatic redirection with Shortcuts
  • NFC link scanning
  • Manual link entry
  • Open API for developer integration
  • Set and forget functionality
Read full description

Welcome to Redirect In magic there are so many magic apps that use web links, it can be quite difficult to have to remember them all. In 2021, Joshua Riley & Paul Longhurst released an app called Portal which allowed users to house links under one fake website, this was great but it meant it was another fake page that the spectator sees. This is why I created Redirect, this is a brand new app that allows you to create your own custom short url and this is one link to rule them all, forget having to remember any other link. With the power of Redirect & Shortcuts* you can have it setup to automatically set the correct redirect url based on what magic app you have open on your phone, it’s crazy right? It works with any web link that can be either scanned in via NFC or entered in manually and there will soon be an open API so that any developer can integrate directly into their magic apps Setup is very straightforward and should only take a few minutes at most, it’s simply set & forget, the app doesn’t need to be open at all, it’ll work all for you so you can focus on your presentation and gig * - This is available at launch but I'm hoping other magic app developers would directly integrate the open API into their apps so it can be fully automatic and much easier setting up.

About

Pluma

This app enhances impression boards with advanced AI for text and drawing recognition. It offers seamless integration with various third-party apps and devices, enabling new routines and providing a powerful yet user-friendly experience.

Highlights
  • Advanced AI text and drawing recognition
  • Multiple impression board support
  • Earworm and PeekSmith integration
  • Offline text recognition
  • Apple Watch app with covert mode
  • Bridge & Inject integration
Features
Read full description

Pluma is a fresh take on an impression board app, connecting to the boards you may already own. It offers dramatically better text recognition and powerful features, whilst simultaneously being dramatically better designed. Together, it's more powerful yet easier to use than the core apps offered by most impression boards. It also connects with my suite of apps as well as many third party apps, devices and services, enabling brand new routines never before possible. Features include: ** Advanced AI Text and Drawing Recognition Pluma AI offers best-in-class AI recognition, which can detect handwritten text AND drawings, in any orientation. ** Multiple Board support (beta) Receive peeks from up to four impression devices simultaneously! ** Earworm Integration Make a prediction in the YouTube app on your spectator's phone. Then, have your spectator write the name of any song on the impression pad. Pluma AI integrates with Earworm to do the rest: they just turn up the volume on the spectator's phone to find the chosen song playing in their YouTube app! ** Supports Multiple Board Types Currently supports boards from Lumen Pro, Iarvel, Pitata, Ultra Sharpie, Ultra Sharpie Neo, Oblivious Engage, PMA and Wave, with more brands added over time. ** Offline Text Recognition For times when there's no signal, Pluma includes excellent realtime offline AI text recognition at no extra charge. ** PeekSmith Integration Pluma connects directly to PeekSmith, letting you get your peek during performance. ** Lumen Duo Integration Pluma also connects directly to Lumen Duo, letting you get your peek even more covertly. ** Earpiece Support Pluma can automatically speak the recognised text to your covert earpiece. ** Apple Watch App Get your peek on the custom built Apple Watch app, with optional covert mode. ** Notifications Compatible with any Bluetooth peek device that supports third party notifications. ** Bridge & Inject Integration Automatically send your peek to the Bridge or Inject apps, which integrates Pluma with many magic apps, services and devices. ** Powerful Features, Easy To Use Pluma brings multiple, advanced innovations from my previous apps (such as Touch To Peek and app integration via polling), whilst simultaneously built to be easy to use and understand. ** Much More Pluma offers features to automatically scale, automatically send peek data and automatically clear. It offers per-board calibration settings, AI optimisation settings, intuitive history features, auto-save to photos, board battery indicatiors, and much, much more. Notes A physical impression board is required. Pluma currently supports Iarvel and Pitata boards, with more brands to be added over time. Pluma works in multiple languages, including Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese Online AI recognition features require the use of in-app credits (with some provided on purchase), or you can provide your own API key. Offline AI text recognition is included for free. No yearly subscription or device fee needed for either Pluma is offered for entertainment purposes only.

Screenshots

Redirect4 screens
Pluma4 screens

Verdict

The call

The clearest difference is price: Redirect at $24.99 against Pluma's $99.99. Redirect also leads on in-app purchases (none vs 1). Pluma's advantage is update cadence (weekly vs monthly) and ratings volume (9 vs 2). On rating, ads, monetization model and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Redirect costs $24.99 and Pluma $99.99 up front. Pluma sells 1 one-off in-app purchase. Redirect asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 5.0 for Redirect against 5.0 for Pluma. Both are backed by a comparable volume of ratings — 2 and 9 respectively.

UpkeepUpdate frequency

Redirect ships an update monthly, Pluma weekly. The most recent releases landed on September 20, 2026 and September 22, 2026 respectively.

Scorecard4 real differences · 5 level
Redirect versus Pluma: the parameters behind the verdict, then further details
ParameterRedirectPluma
Price$24.99 — better$99.99
Rating5.0 (2 ratings)5.0 (9 ratings)
Number of ratings29 — better
Update frequencyMonthlyWeekly — better
AdsNoNo
In-app purchasesNo — betterYes
MonetizationPaidPaid
DevicesiPhone, iPadiPhone, Apple Watch
Requires iOS16.0 — better17.6
Further details — not scored
Size13 MB36 MB
Age rating4+4+
DeveloperJoshua RileyMarc Kerstein

Customer experience

Redirect

All ratings2 ratings
Positive100.0%
Neutral0.0%
Negative0.0%

Pluma

All ratings9 ratings
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

None

Redirect

No in-app purchases

1 purchases

Pluma

One-time1
  • 100 Pluma AI Credits$6.99

Questions

Is Redirect free?
Redirect costs $24.99, with no in-app purchases.
Is Pluma free?
Pluma costs $99.99, and also offers in-app purchases.
Which has better reviews, Redirect or Pluma?
Redirect and Pluma are both rated 5.0 out of 5 on the App Store, from 2 and 9 ratings respectively.
Do Redirect or Pluma have ads?
Neither Redirect nor Pluma shows ads.
Which is updated more often, Redirect or Pluma?
Redirect ships an update monthly, and Pluma weekly. Most recently, Redirect was updated on September 20, 2026 and Pluma on September 22, 2026.

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