Redirect vs Pluma
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Redirect
This app allows users to create custom short URLs for all their web links, acting as a single point of access. It integrates with device shortcuts to automatically redirect based on the magic app being used, simplifying link management for performers.
- Custom short URL creation
- Automatic redirection with Shortcuts
- NFC link scanning
- Manual link entry
- Open API for developer integration
- Set and forget functionality
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Welcome to Redirect In magic there are so many magic apps that use web links, it can be quite difficult to have to remember them all. In 2021, Joshua Riley & Paul Longhurst released an app called Portal which allowed users to house links under one fake website, this was great but it meant it was another fake page that the spectator sees. This is why I created Redirect, this is a brand new app that allows you to create your own custom short url and this is one link to rule them all, forget having to remember any other link. With the power of Redirect & Shortcuts* you can have it setup to automatically set the correct redirect url based on what magic app you have open on your phone, it’s crazy right? It works with any web link that can be either scanned in via NFC or entered in manually and there will soon be an open API so that any developer can integrate directly into their magic apps Setup is very straightforward and should only take a few minutes at most, it’s simply set & forget, the app doesn’t need to be open at all, it’ll work all for you so you can focus on your presentation and gig * - This is available at launch but I'm hoping other magic app developers would directly integrate the open API into their apps so it can be fully automatic and much easier setting up.
Pluma
This app enhances impression boards with advanced AI for text and drawing recognition. It offers seamless integration with various third-party apps and devices, enabling new routines and providing a powerful yet user-friendly experience.
- Advanced AI text and drawing recognition
- Multiple impression board support
- Earworm and PeekSmith integration
- Offline text recognition
- Apple Watch app with covert mode
- Bridge & Inject integration
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Pluma is a fresh take on an impression board app, connecting to the boards you may already own. It offers dramatically better text recognition and powerful features, whilst simultaneously being dramatically better designed. Together, it's more powerful yet easier to use than the core apps offered by most impression boards. It also connects with my suite of apps as well as many third party apps, devices and services, enabling brand new routines never before possible. Features include: ** Advanced AI Text and Drawing Recognition Pluma AI offers best-in-class AI recognition, which can detect handwritten text AND drawings, in any orientation. ** Multiple Board support (beta) Receive peeks from up to four impression devices simultaneously! ** Earworm Integration Make a prediction in the YouTube app on your spectator's phone. Then, have your spectator write the name of any song on the impression pad. Pluma AI integrates with Earworm to do the rest: they just turn up the volume on the spectator's phone to find the chosen song playing in their YouTube app! ** Supports Multiple Board Types Currently supports boards from Lumen Pro, Iarvel, Pitata, Ultra Sharpie, Ultra Sharpie Neo, Oblivious Engage, PMA and Wave, with more brands added over time. ** Offline Text Recognition For times when there's no signal, Pluma includes excellent realtime offline AI text recognition at no extra charge. ** PeekSmith Integration Pluma connects directly to PeekSmith, letting you get your peek during performance. ** Lumen Duo Integration Pluma also connects directly to Lumen Duo, letting you get your peek even more covertly. ** Earpiece Support Pluma can automatically speak the recognised text to your covert earpiece. ** Apple Watch App Get your peek on the custom built Apple Watch app, with optional covert mode. ** Notifications Compatible with any Bluetooth peek device that supports third party notifications. ** Bridge & Inject Integration Automatically send your peek to the Bridge or Inject apps, which integrates Pluma with many magic apps, services and devices. ** Powerful Features, Easy To Use Pluma brings multiple, advanced innovations from my previous apps (such as Touch To Peek and app integration via polling), whilst simultaneously built to be easy to use and understand. ** Much More Pluma offers features to automatically scale, automatically send peek data and automatically clear. It offers per-board calibration settings, AI optimisation settings, intuitive history features, auto-save to photos, board battery indicatiors, and much, much more. Notes A physical impression board is required. Pluma currently supports Iarvel and Pitata boards, with more brands to be added over time. Pluma works in multiple languages, including Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese Online AI recognition features require the use of in-app credits (with some provided on purchase), or you can provide your own API key. Offline AI text recognition is included for free. No yearly subscription or device fee needed for either Pluma is offered for entertainment purposes only.
Screenshots
Verdict
The clearest difference is price: Redirect at $24.99 against Pluma's $99.99. Redirect also leads on in-app purchases (none vs 1). Pluma's advantage is update cadence (weekly vs monthly) and ratings volume (9 vs 2). On rating, ads, monetization model and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Redirect costs $24.99 and Pluma $99.99 up front. Pluma sells 1 one-off in-app purchase. Redirect asks for nothing beyond the download.
On the App Store both sit at effectively the same score — 5.0 for Redirect against 5.0 for Pluma. Both are backed by a comparable volume of ratings — 2 and 9 respectively.
Redirect ships an update monthly, Pluma weekly. The most recent releases landed on September 20, 2026 and September 22, 2026 respectively.
| Parameter | Redirect | Pluma |
|---|---|---|
| Price | $24.99 — better | $99.99 |
| Rating | 5.0 (2 ratings) | 5.0 (9 ratings) |
| Number of ratings | 2 | 9 — better |
| Update frequency | Monthly | Weekly — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Paid | Paid |
| Devices | iPhone, iPad | iPhone, Apple Watch |
| Requires iOS | 16.0 — better | 17.6 |
| Further details — not scored | ||
| Size | 13 MB | 36 MB |
| Age rating | 4+ | 4+ |
| Developer | Joshua Riley | Marc Kerstein |
Customer experience
Redirect
Pluma
In-app purchases
Redirect
No in-app purchases
Pluma
- 100 Pluma AI Credits$6.99








