ESP+ vs Simplicity Genius
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
ESP+
Manage your business on the go with this platform. Search for products using AI, create collections, and get real-time notifications for projects. Find suppliers and decorators quickly with advanced filters.
- AI-fueled product search
- 1.2+ million product library
- Product collections
- Real-time project notifications
- Supplier and decorator search
- New features added regularly
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Manage Your Business with the ESP+ App. The ESP+ App is the newest way to manage your business on the go. It has everything you need to search and find new products for your clients (including AI-fueled search for out-of-the box promo ideas), create collections of your favorite products, and receive real-time notifications to stay on top of projects, whenever. Plus, we have some incredible features you’ll want to check out immediately: · Utilize our AI-fueled search option to find unique products for your clients. · Source products for your clients with our library of 1.2+ million products. · Save your favorite products to collections to easily revisit. · Find a Supplier or Decorator quickly with our search filters. · Share feedback with us on what needs improving, we want the best platform possible for you to conduct better business. · And even more! New features are always being added to create the best experience for our users. You need an ESP+ license to use this app
Simplicity Genius
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Simplicity Genius is your local business ecosystem — discover trusted businesses, grow with free tools, and get real help, all in one place. DISCOVER LOCAL BUSINESSES Browse a hand-picked directory of businesses within 40 miles of Conyers, GA. Search by category — restaurants, home services, health & beauty, professional services, fitness, retail, hospitality, and nonprofits. See hours, photos, deals, and get directions or call with one tap. GROW YOUR BUSINESS Free, no-login self-assessments give you a personalized read on where your business stands — from follow-up systems to your website to automation and customer experience. Get AI-powered, practical next steps in about 2 minutes. Plus a library of guides on turning attention into revenue. ASK JOE A direct line to Joe Martin & Associates. No hard sell — just real answers on marketing, websites, SEO, AI, and growth. FOR BUSINESS OWNERS List your business for free, or upgrade to get featured placement, deal creation, photo & video uploads, and listing analytics — track views, clicks, and customer interest right from your own portal. Simplicity Genius exists to strengthen local businesses, create local jobs, and keep money circulating in the community — because a stronger local economy starts with stronger local businesses.
Screenshots
Verdict
The clearest difference is update cadence: Simplicity Genius at every 3 weeks against ESP+'s every 5 months. On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
ESP+ ships an update every 5 months, Simplicity Genius every 3 weeks. The most recent releases landed on November 4, 2026 and October 31, 2026 respectively.
| Parameter | ESP+ | Simplicity Genius |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (119 ratings) — better | — |
| Positive reviews | 50.0% of reviews | — |
| Number of ratings | 119 — better | — |
| Update frequency | Every 5 months | Every 3 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | — |
| Devices | iPhone, iPod | iPhone, iPod |
| Requires iOS | 15.0 — better | 15.1 |
| Further details — not scored | ||
| Size | 27 MB | 30 MB |
| Age rating | 4+ | 4+ |
| Developer | Advertising Specialty Institute Inc. | Joseph Martin |
In-app purchases
ESP+
No in-app purchases
Simplicity Genius
No in-app purchases









