Willow vs Echo Journal AI
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Willow
This AI-powered companion offers a safe space for daily self-reflection and mental wellness. Engage in conversations, track your mood, and gain personalized insights into your emotional patterns. It helps you understand yourself better through guided reflection and AI-driven support.
- AI-powered conversations
- Daily self-reflection
- Mood and mental pattern tracking
- Personalized insights
- Private and secure data
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Willow is your personal wellness companion—always ready to chat, listen, and help you reflect. Whether you’re feeling amazing or overwhelmed, Willow is here to guide you with AI-powered conversations and personalized insights. Designed for daily self-reflection, it makes tracking your mood and mental patterns effortless. FEATURES • Chat with Willow: Start a conversation any time—vent, reflect, or explore your thoughts in a safe, non-judgmental space. • Insightful Trends: Visualize your emotional journey and uncover patterns across time. • Session History: Revisit past chats and feelings detected to see how your mindset evolves. • Private & Secure: Your data stays private—Willow never shares or sells your personal information. Why Willow? We believe mental wellness should be approachable, engaging, and available whenever you need it. Willow combines modern technology with real-world therapeutic concepts to help you better understand yourself—one conversation at a time. Start your journey toward better mental wellness today. Subscription Details: • Free Trial for first 7 days • Subscription required post free trial • Subscription options: $7.99/month or $79.99/year • Subscriptions Auto-renew monthly or yearly depending on the program, until canceled • Payment charged to iTunes account • Cancel anytime in iPhone Settings Terms of Use: https://pulse-app.ai/terms-of-service
Echo Journal AI
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Echo Journal AI helps you capture your day with your voice and turn it into meaningful insight. Speak naturally, record how you feel, and let Echo Journal AI organize your reflections into clean summaries, mood tags, recurring themes, and gentle follow-up prompts. Whether you are checking in after a busy day, building a journaling habit, or trying to better understand your emotional patterns, Echo Journal AI gives you a calm and private space to reflect. Features: • Voice journaling with a simple, distraction-free flow • AI-powered summaries and mood insights • Timeline view to revisit important moments • Weekly reviews and trend tracking • Reflection prompts to deepen self-awareness • Private journal protection with passcode and Face ID • Premium tools for unlimited journaling and deeper insights Echo Journal AI is designed for people who want an easier way to reflect, notice patterns, and feel more grounded over time. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is update cadence: Echo Journal AI at every 5 days against Willow's every 2 weeks. Willow's advantage is iOS requirement (14 vs 17). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Willow sells 3 in-app purchases, starting at $7.99 per month and Echo Journal AI sells 2 in-app purchases, starting at $4.99 per month. Whichever you choose, the download price is not the number that matters.
Willow ships an update every 2 weeks, Echo Journal AI every 5 days. The most recent releases landed on October 24, 2026 and October 25, 2026 respectively.
| Parameter | Willow | Echo Journal AI |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (4 ratings) — better | — |
| Number of ratings | 4 — better | — |
| Update frequency | Every 2 weeks | Every 5 days — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Freemium | — |
| Devices | iPhone, iPod — better | iPhone |
| Requires iOS | 14 — better | 17 |
| Further details — not scored | ||
| Size | 64 MB | 10 MB |
| Age rating | 12+ | 4+ |
| Developer | PulseAI LLC | Guangzhou Yankang Technology Co., Ltd. |
In-app purchases
Willow
- Basic$7.991 Month
- Premium$9.991 Month
- PulseAI Yearly Subscription$79.991 Year
Echo Journal AI
- Echo Journal Premium Monthly$4.991 Month
- Echo Journal Premium Yearly$44.991 Year









