Blioh vs Emi Jay
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Blioh
Virtually try on hundreds of makeup products using augmented reality to find your perfect shade. Organize your existing beauty collection digitally and share honest reviews and ratings with a community of makeup enthusiasts.
- Virtual makeup try-ons with AR
- Digital makeup collection inventory
- Product reviews and ratings
- Shade matching for foundations
- New product discovery
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Introducing Blioh, your ultimate companion for virtually trying on hundreds of beauty and makeup products. Virtual Try Ons Virtually try on new foundations and makeup products to find your perfect shade. Frustrated with all those shade matching finder quizzes that don't work? We use Augmented Reality with camera filters to digitally show you what the shade looks like on your own skin tone! Keep Your Makeup Collection in Check Create a digital inventory of your beauty essentials and access it anytime, anywhere. Blioh lets you effortlessly manage your makeup collection, from lipsticks to eyeshadows and everything in between. Share Your Honest Opinions Have a favorite lipstick that deserves all the love? Or encountered a mascara that missed the mark? Blioh allows you to leave thoughtful reviews and ratings for each product in your collection. Share your experience, tips, and recommendations with fellow makeup enthusiasts. Virtual try-ons, shade matching, makeup organization, reviews, and new product discovery — all in one app. Get started today!
Emi Jay
Discover high-quality hair essentials and accessories from a brand celebrating bold femininity. Get exclusive access to new arrivals, early product launch information, and special offers through push notifications. Enjoy a seamless shopping experience with quick checkout and the ability to save your favorite items.
- Exclusive items and early access
- Push notification alerts for launches
- Easy browsing of new arrivals
- Secure and fast checkout
- Save favorite items for later
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Emi Jay is a brand founded on bold femininity, supported by high-quality products. Both effective and effortless, Emi Jay takes a rare approach to hair and beauty, offering reliable products and a strong community. Download the Emi Jay app to unlock exclusive items, early access to product launches, and the quickest info on all things drop related. Everything you need, right at your fingertips. EASY BROWSING Shop the freshest new arrivals across our entire catalog. EXCLUSIVE ACCESS Be first to know about offers and collection launches through push notification alerts. SECURE CHECKOUT IN A FLASH Tap, swipe, shop and secure your new products in an instant with our super easy checkout. SAVE YOUR FAVES Find your favorites and save for later. Keep everything in one place for when you’re ready to make them yours.
Screenshots
Verdict
The clearest difference is rating: Emi Jay at 4.9 against Blioh's 4.2. Emi Jay also leads on ratings volume (49 vs 5). Blioh's advantage is ads (none vs shown) and monetization model (free vs free with in-app purchases). On price, update cadence, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Emi Jay holds the better App Store score, 4.9 against 4.2. That said, the two scores are not equally well evidenced: Emi Jay has 49 ratings behind it against 5, so its average is the more settled of the two.
Blioh ships an update every 2 weeks, Emi Jay every 3 weeks. The most recent releases landed on October 5, 2026 and October 15, 2026 respectively.
| Parameter | Blioh | Emi Jay |
|---|---|---|
| Price | Free | Free |
| Rating | 4.2 (5 ratings) | 4.9 (49 ratings) — better |
| Positive reviews | 85.7% of reviews | — |
| Number of ratings | 5 | 49 — better |
| Update frequency | Every 2 weeks — better | Every 3 weeks |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone | iPhone |
| Requires iOS | 16.0 — better | 16.4 |
| Further details — not scored | ||
| Size | 109 MB | 88 MB |
| Age rating | 4+ | 4+ |
| Developer | Blioh, Inc | Emi Jay Inc. |
Customer experience
Blioh
Emi Jay
In-app purchases
Blioh
No in-app purchases
Emi Jay
No in-app purchases









