Sheell.ae vs SOOQGO
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Sheell.ae
This shopping app offers a unique price challenge experience in the UAE, aiming to provide the best customer experience. It leverages technology to help users discover and purchase a wide range of products.
- Cheapest Price Challenge
- Customer-centric experience
- Product discovery
- Online purchasing
- Technology integration
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Founded in 2019 in Dubai, Sheell is the Cheapest Price Challenge In UAE Sheell aim to be Earth’s most customer centric company. Our mission is to continually raise the bar of the customer experience by using the internet and technology to help consumers find, discover and buy anything, and empower businesses and content creators to maximize their success.
SOOQGO
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SOOQGO — Cars, Plate Numbers, Auto Parts, Garages and Car Wash in the UAE SOOQGO brings the UAE car market into one app. Buy or sell a car, list a plate number, find the exact spare part you need, find a garage or a car wash, or call a recovery truck — across Dubai, Abu Dhabi, Sharjah, Ajman, Ras Al Khaimah, Umm Al Quwain and Fujairah. CARS • Browse used and new cars with full photos, mileage, specs and price. • Filter by make, model, year, body type, price and emirate. • Post your car in minutes — pick the make and model from real car pictures, and the app helps you write the description. • Message the seller inside the app or on WhatsApp. PLATE NUMBERS • Plates shown the way they look on the car, on a real plate design. • Search by digits, number of digits, code or emirate. • List your own plate and set your price — or keep the code private. AUTO PARTS • Parts shops from across the UAE in one place. • Can't find a part? Post a request and let the shops come to you. • New, used, OEM and aftermarket. GARAGES • Garages across all seven emirates, sorted by what your car needs — service, mechanical, electrical and AC, body and paint, tyres and glass, detailing and more. • See where they are, what they work on and when they are open. • Call or WhatsApp in one tap. CAR WASH • Car washes that come to you or that you drive to. • See their services and prices for sedans and SUVs before you call. • Run a car wash? Register it and let customers find you. RECOVERY • Recovery and towing companies you can reach in one tap. • See who covers your emirate, who works around the clock, and who moves cars across the Gulf. • Run a recovery company? List it and let drivers find you. WHY SOOQGO • Sign in with your phone number — no long forms. • Chat inside the app with instant notifications. • Sellers choose how buyers reach them — WhatsApp, a call, or in-app chat. • Save any listing and come back to it later. • Follow the shops and sellers you trust. • Full Arabic and English. FOR SHOPS AND DEALERS • Your own page inside the app — parts shop, showroom, recovery company or car wash. • Post your listings and manage them from one dashboard. • Receive part requests from buyers across the UAE. Free to download. Free to list.
Screenshots
Verdict
The clearest difference is update cadence: SOOQGO at every 2 weeks against Sheell.ae's every 2 months. On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Sheell.ae ships an update every 2 months, SOOQGO every 2 weeks. The most recent releases landed on November 4, 2026 and November 6, 2026 respectively.
| Parameter | Sheell.ae | SOOQGO |
|---|---|---|
| Price | Free | Free |
| Rating | 4.0 (2 ratings) — better | — |
| Number of ratings | 2 — better | — |
| Update frequency | Every 2 months | Every 2 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | — |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 15.0 | 15.0 |
| Further details — not scored | ||
| Size | 122 MB | 92 MB |
| Age rating | 17+ | 4+ |
| Developer | Cedcommerce LLC | ABDELMAJEED ALZAROONI |
In-app purchases
Sheell.ae
No in-app purchases
SOOQGO
No in-app purchases









