Comparison

Sheell.ae vs SOOQGO

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Sheell.ae

This shopping app offers a unique price challenge experience in the UAE, aiming to provide the best customer experience. It leverages technology to help users discover and purchase a wide range of products.

Highlights
  • Cheapest Price Challenge
  • Customer-centric experience
  • Product discovery
  • Online purchasing
  • Technology integration
Features
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Founded in 2019 in Dubai, Sheell is the Cheapest Price Challenge In UAE Sheell aim to be Earth’s most customer centric company. Our mission is to continually raise the bar of the customer experience by using the internet and technology to help consumers find, discover and buy anything, and empower businesses and content creators to maximize their success.

About

SOOQGO

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SOOQGO — Cars, Plate Numbers, Auto Parts, Garages and Car Wash in the UAE SOOQGO brings the UAE car market into one app. Buy or sell a car, list a plate number, find the exact spare part you need, find a garage or a car wash, or call a recovery truck — across Dubai, Abu Dhabi, Sharjah, Ajman, Ras Al Khaimah, Umm Al Quwain and Fujairah. CARS • Browse used and new cars with full photos, mileage, specs and price. • Filter by make, model, year, body type, price and emirate. • Post your car in minutes — pick the make and model from real car pictures, and the app helps you write the description. • Message the seller inside the app or on WhatsApp. PLATE NUMBERS • Plates shown the way they look on the car, on a real plate design. • Search by digits, number of digits, code or emirate. • List your own plate and set your price — or keep the code private. AUTO PARTS • Parts shops from across the UAE in one place. • Can't find a part? Post a request and let the shops come to you. • New, used, OEM and aftermarket. GARAGES • Garages across all seven emirates, sorted by what your car needs — service, mechanical, electrical and AC, body and paint, tyres and glass, detailing and more. • See where they are, what they work on and when they are open. • Call or WhatsApp in one tap. CAR WASH • Car washes that come to you or that you drive to. • See their services and prices for sedans and SUVs before you call. • Run a car wash? Register it and let customers find you. RECOVERY • Recovery and towing companies you can reach in one tap. • See who covers your emirate, who works around the clock, and who moves cars across the Gulf. • Run a recovery company? List it and let drivers find you. WHY SOOQGO • Sign in with your phone number — no long forms. • Chat inside the app with instant notifications. • Sellers choose how buyers reach them — WhatsApp, a call, or in-app chat. • Save any listing and come back to it later. • Follow the shops and sellers you trust. • Full Arabic and English. FOR SHOPS AND DEALERS • Your own page inside the app — parts shop, showroom, recovery company or car wash. • Post your listings and manage them from one dashboard. • Receive part requests from buyers across the UAE. Free to download. Free to list.

Screenshots

Sheell.ae4 screens
SOOQGO4 screens

Verdict

The call

The clearest difference is update cadence: SOOQGO at every 2 weeks against Sheell.ae's every 2 months. On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

Sheell.ae ships an update every 2 months, SOOQGO every 2 weeks. The most recent releases landed on November 4, 2026 and November 6, 2026 respectively.

Scorecard1 real difference · 8 level
Sheell.ae versus SOOQGO: the parameters behind the verdict, then further details
ParameterSheell.aeSOOQGO
PriceFreeFree
Rating4.0 (2 ratings) — better—
Number of ratings2 — better—
Update frequencyEvery 2 monthsEvery 2 weeks — better
AdsNoNo
In-app purchasesNoNo
MonetizationFree—
DevicesiPhone, iPad, iPod — betteriPhone, iPod
Requires iOS15.015.0
Further details — not scored
Size122 MB92 MB
Age rating17+4+
DeveloperCedcommerce LLCABDELMAJEED ALZAROONI

In-app purchases

None

Sheell.ae

No in-app purchases

None

SOOQGO

No in-app purchases

Questions

Is Sheell.ae free?
Sheell.ae is free to download, with no in-app purchases.
Is SOOQGO free?
SOOQGO is free to download, with no in-app purchases.
Do Sheell.ae or SOOQGO have ads?
Neither Sheell.ae nor SOOQGO shows ads.
Which is updated more often, Sheell.ae or SOOQGO?
Sheell.ae ships an update every 2 months, and SOOQGO every 2 weeks. Most recently, Sheell.ae was updated on November 4, 2026 and SOOQGO on November 6, 2026.

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