Itsimple Mate vs Friday
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Itsimple Mate
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AI powered bookmark manager & note taking app. Experience the power of Itsimple: effortlessly capture, organize, and share your passions with the help of AI! - Save things of your interest on the go with a single click. - Don't have time? Click "Save all tabs" to capture everything without worries. - Itsimple understands what you've saved with the power of AI, so that it is easy to get back to it later. - Organise your saved pages into collections & share with anyone be to your link in bio or the plans for the next trip. * requires account at https://www.itsimple.ai
Friday
This AI companion learns from your digital life to build a private model of your habits and decisions. It works in the background to spot patterns, flag potential mistakes, protect your time, and handle routine tasks. It functions as a second brain that becomes more useful as it fine-tunes on your personal data.
- Learns from digital life data
- Builds private model of habits
- Works in background
- Spots patterns and flags mistakes
- Handles routine tasks
- Personal knowledge graph
- Encrypted data with granular permissions
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Friday is a personal AI that learns from your digital life — email, calendar, documents, health data, habits — and builds a private model of how you actually live and decide. Instead of waiting for prompts like a chatbot, Friday works in the background: spotting patterns across your history, flagging decisions that look like past mistakes, protecting your time, and handling routine tasks on your behalf. It's built on a personal knowledge graph that fine-tunes on your own data, so it gets more useful the longer you use it. Data encrypted, with granular permissions over what it sees and what it's allowed to do. Not an assistant. A second brain that runs alongside yours.
Screenshots
Verdict
The clearest difference is device support: Itsimple Mate at 4 against Friday's 2. Itsimple Mate also leads on iOS requirement (15.0 vs 17.0). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Itsimple Mate ships an update every 5 days, Friday weekly. The most recent releases landed on November 8, 2026 and October 31, 2026 respectively.
| Parameter | Itsimple Mate | Friday |
|---|---|---|
| Price | Free | Free |
| Rating | — | 5.0 (2 ratings) — better |
| Positive reviews | — | 100.0% of reviews |
| Number of ratings | — | 2 — better |
| Update frequency | Every 5 days — better | Weekly |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | — | Free |
| Devices | iPhone, iPad, iPod, Mac — better | iPhone, iPad |
| Requires iOS | 15.0 — better | 17.0 |
| Further details — not scored | ||
| Size | 1 MB | 12 MB |
| Age rating | 17+ | 17+ |
| Developer | Sergey Meshkov | boxes-ks |
In-app purchases
Itsimple Mate
No in-app purchases
Friday
No in-app purchases









