MaxU vs Forma
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
MaxU
Analyze your facial features and receive personalized suggestions for enhancement. This app provides ratings on aspects like potential, masculinity, jawline, and skin quality. Share your journey and results with friends while ensuring your privacy is protected.
- Personalized facial feature analysis
- AI-driven enhancement suggestions
- Shareable results with friends
- Privacy-focused photo processing
- Confidence-boosting insights
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MaxU - Max your Looks and Transform the way you see yourself! How It Works: 1. Upload a Photo: Choose a photo that showcases your features. Receive Ratings: Get instant ratings on different aspects of your appearance. 2. Get Suggestions: Receive personalized suggestions to enhance your unique qualities. 3. Share the Fun: Share your results with friends and embark on the MaxU journey together. Key Features: - Personalized Analysis: Upload your photos and receive detailed ratings on key features, including Potential, Masculinity, Jawline, Cheekbones, and Skin Quality. - Tailored Suggestions: Get customized suggestions to improve your features, with tips on grooming, skincare, and style. - Share Your Journey: Share your results with friends and seek their feedback. MaxU is not just an app; it's a social experience! - Privacy First: Rest assured, your privacy is our priority. Your photos are processed securely, and we do not share your personal information with third parties. Why Choose MaxU: - Visualize Improvement: See how small changes can make a big impact on your overall appearance. - Boost Confidence: Gain insights into your strengths and areas for improvement, empowering you to be the best version of yourself. Terms: https://docs.google.com/document/d/e/2PACX-1vSK1Yn6_VkJqFqMdN0MoZe_cT4wvdjFhgFRNJ_OA8Ur1KEAxUrvDwwWwXAbrdvqqCJDX5kwSwQ9Ze6J/pub Privacy Policy: https://docs.google.com/document/d/e/2PACX-1vRWM6s3b5hhYHT8DNXApRAr5B0pKKfbI2JiAnl7Md7Yic95u5Dk_aTlPQhaza7xzX_X3pPjXTGzLQNf/pub
Forma
Analyze your facial structure with AI to get a personalized improvement plan. Track progress, receive daily routines, and predict future results for enhanced confidence and consistency.
- AI facial score and feature breakdown
- Personalized improvement recommendations
- Front and side profile analysis
- Progress tracking and predictions
- Daily routines for skin, sleep, and hydration
- Weekly reports and scan history
- Atlas Advisor for guidance
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Forma is an AI facial analysis and improvement app built to help you understand your facial structure, track progress and follow a practical routine. Upload your front and side profile photos to receive a facial score, feature breakdown and personalised improvement plan across areas such as skin, jaw, symmetry, eyes and overall structure. Forma is not just a one-time score. It turns your analysis into a system: • AI facial score and feature breakdown • Personalised improvement recommendations • Front and side profile analysis • Potential score and progress tracking • Daily routines for skin, sleep, hydration and habits • 30, 60 and 90 day progress predictions • Weekly reports and scan history • Rank progression from Ash upwards • Atlas Advisor for personalised guidance • Pro features for deeper reports and tracking Forma is designed around progress, confidence and consistency. Your score is a starting point. The real value is knowing what to improve, what to do next and how your results change over time. Important: Forma provides informational and self-improvement guidance only. It does not provide medical advice, diagnosis, treatment, mental health advice or cosmetic procedure recommendations. Results are AI generated and should be used as a general guide rather than a definitive judgement of appearance. Subscription terms: Forma Pro unlocks advanced analysis, predictions, reports and premium tools. Payment is charged to your Apple ID at confirmation of purchase. Subscriptions renew automatically unless cancelled at least 24 hours before the end of the current period. You can manage or cancel in your App Store account settings. Terms of Use (EULA): https://tryforma.org/terms Privacy Policy: https://tryforma.org/privacy
Screenshots
Verdict
The clearest difference is rating: Forma at 5.0 against MaxU's 4.2. MaxU's advantage is ratings volume (44 vs 1) and iOS requirement (11.0 vs 15.1). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. MaxU sells 2 in-app purchases, starting at $2.99 per 7 days and Forma sells 2 in-app purchases, starting at $9.99 per month. Whichever you choose, the download price is not the number that matters.
Forma holds the better App Store score, 5.0 against 4.2. That said, the two scores are not equally well evidenced: MaxU has 44 ratings behind it against 1, so its average is the more settled of the two.
MaxU ships an update every 3 days, Forma every 2 days. The most recent releases landed on November 4, 2026 and October 31, 2026 respectively.
| Parameter | MaxU | Forma |
|---|---|---|
| Price | Free | Free |
| Rating | 4.2 (44 ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 50.0% of reviews | — |
| Number of ratings | 44 — better | 1 |
| Update frequency | Every 3 days | Every 2 days — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Freemium |
| Devices | iPhone, iPod | iPhone, iPod |
| Requires iOS | 11.0 — better | 15.1 |
| Further details — not scored | ||
| Size | 34 MB | 43 MB |
| Age rating | 4+ | 17+ |
| Developer | Pei Chen | WELLINGTON WEB CO LTD |
Customer experience
MaxU
Forma
In-app purchases
MaxU
- Premium Membership / Week$2.997 Days
- Premium Membership / Year$29.991 Year
Forma
- Forma Pro Monthly3 Days trial$9.991 Month
- Forma Pro Annual3 Days trial$59.991 Year









