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Tiger Sugar is an internationally acclaimed Taiwanese bubble tea chain renowned as the original pioneer of the world's first "drinkable dessert" featuring dark brown sugar tiger stripes. Founded in Taichung, Taiwan in 2017, the brand revolutionized the global beverage landscape by transforming traditional ingredients into a viral culinary phenomenon. Brand Story & Concept The brand was born out of a desire to redefine the modern boba experience. Founder Ming Tsung Tang discovered the iconic recipe by combining rich, slow-cooked dark brown sugar syrup with fresh milk and tapioca pearls. The brand's namesake stems from the gorgeous, photo-ready "tiger stripes" that form along the inner sides of the cup as the caramelized syrup interacts with cold milk. Instead of treating boba as a standard beverage, Tiger Sugar treats it as an innovative dessert experience. Slogan & Philosophy Core Slogan: "Brave as a Tiger"Brand Ethos: Emphasizes boldness, strength, and an unrelenting commitment to creative beverage aesthetics.The Ritual: Customers are famously instructed to shake their drinks exactly 15 times before drinking to seamlessly blend the warm caramel syrup with the chilled milk. Key Highlights & Values Cuisine Type: Premium Taiwanese bubble tea and specialized dessert beverages. The Golden Ratio: Drinks are defined by a strict balance of signature brown sugar, fresh milk, and precise cream mousse layering. Meticulous Process: A strict proprietary method requires cooking syrups and multi-sized tapioca pearls (both large "boba" and small "pearls") for up to 8 hours daily to achieve unmatched texture and chewiness. Global Footprint: What started as a single stall has expanded to hundreds of locations across the globe, spanning North America, Europe, and Asia.