Comparison

Principled Living vs Thinqee

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Principled Living

This app guides you to live by your core values and ethical standards. It helps you identify your principles, offers practical tips for integration, and allows you to explore potential conflicts with shadow traits. You can also share your profile and compare principles with friends.

Highlights
  • Identify core principles
  • Practical tips for integration
  • Explore shadow traits
  • Real-life examples
  • Bookmark favorite principles
  • Share profile with friends
Features
Read full description

Principled living is the act of deliberately embracing and adhering to the core values and ethical standards that shape your thoughts, actions, and daily decisions. This app is your compass to living a principled life. This app helps you uncover the principles that define who you are and offers detailed insights on living by each one, serving as your daily guide to embodying your values. Explore comprehensive descriptions, practical tips, and real-life examples to help you integrate these principles into your life. With the ability to bookmark or save your chosen principles, you can easily revisit them whenever you need a reminder or inspiration. This app also allows you to select from a detailed and comprehensive list of shadow traits that may conflict with your principles. It helps you pinpoint the areas at risks and provides feedback on how to overcome. It also allows you to share your profile with friends and compare your principles with their shadows.

About

Thinqee

This app provides personalized guidance for high-potential individuals, acting as an AI + Human advisory board. It helps users navigate complex decisions, develop a growth mindset, and become adaptable leaders in challenging environments.

Highlights
  • Personalized guidance from AI + Human FabGuru
  • Navigate complex decisions and trade-offs
  • Develop a growth mindset
  • Become an adaptable leader
  • Achieve extraordinary impact
  • Secret advantage for high-potentials
Features
Read full description

You’ve been recognized as a high-potential talent. You been given more money and access to training. You are told you are super valuable. You have managers and mentors - and deep down you know it’s a mixed bag. But what you *really* crave is the kind of one-on-one, personalized guidance your CEO has—tailored not just to your role, but to your personal and professional aspirations, your company’s culture, and the complex choices ahead. Enter Thinqee - your AI + Human FabGuru. Thinqee is like your own personal advisory board for life. Whether you’re navigating tricky trade-offs, high-stakes decisions, or navigating an infamous “Circles of Suck,” where further success requires a shift in mindset, Thinqee helps you think clearly, act wisely, and grow boldly. Why? Because the world needs more Fabulous Leaders—leaders who are adaptable, grounded, and equipped to thrive in a VUCA (Volatile, Uncertain, Complex, and Ambiguous) world—and who turn challenge into extraordinary impact. Thinqee is your secret advantage. It’s how high-potentials everywhere rise faster, think deeper, and lead with purpose.

Screenshots

Principled Living4 screens
Thinqee4 screens

Verdict

The call

The clearest difference is update cadence: Principled Living at daily against Thinqee's weekly. Principled Living also leads on ratings volume (3 vs 1) and iOS requirement (12.4 vs 17.0). On price, rating, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 5.0 for Principled Living against 5.0 for Thinqee. Both are backed by a comparable volume of ratings — 3 and 1 respectively.

UpkeepUpdate frequency

Principled Living ships an update daily, Thinqee weekly. The most recent releases landed on October 24, 2026 and October 8, 2026 respectively.

Scorecard3 real differences · 6 level
Principled Living versus Thinqee: the parameters behind the verdict, then further details
ParameterPrincipled LivingThinqee
PriceFreeFree
Rating5.0 (3 ratings)5.0 (1 ratings)
Number of ratings3 — better1
Update frequencyDaily — betterWeekly
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPodiPhone, iPad
Requires iOS12.4 — better17.0
Further details — not scored
Size28 MB118 MB
Age rating4+12+
DeveloperPrincipled Living LLCThinqWin

Customer experience

Principled Living

All ratings3 ratings
Positive100.0%
Neutral0.0%
Negative0.0%

Thinqee

All ratings1 ratings
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

None

Principled Living

No in-app purchases

None

Thinqee

No in-app purchases

Questions

Is Principled Living free?
Principled Living is free to download, with no in-app purchases.
Is Thinqee free?
Thinqee is free to download, with no in-app purchases.
Which has better reviews, Principled Living or Thinqee?
Principled Living and Thinqee are both rated 5.0 out of 5 on the App Store, from 3 and 1 ratings respectively.
Do Principled Living or Thinqee have ads?
Neither Principled Living nor Thinqee shows ads.
Which is updated more often, Principled Living or Thinqee?
Principled Living ships an update daily, and Thinqee weekly. Most recently, Principled Living was updated on October 24, 2026 and Thinqee on October 8, 2026.

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