FirstDirect360 vs Gobli
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
FirstDirect360
This AI-enhanced platform streamlines business growth by optimizing customer acquisition and retention. It offers tools for lead capture, nurturing, membership areas, and sales closure, consolidating essential business functions into one system.
- AI-enhanced business growth platform
- Lead capture via websites and landing pages
- Customizable lead nurturing campaigns
- Membership areas with course management
- Integrated sales closure and payment tools
- Multi-channel marketing analytics dashboard
- All-in-one CRM, marketing, and sales solution
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FirstDirect360 stands as a comprehensive, AI-enhanced platform designed to support and amplify business growth. This all-encompassing tool provides an extensive array of features aimed at optimizing the customer acquisition and retention process, ensuring businesses can thrive in today's competitive landscape. Key Features of FirstDirect360: Lead Capture: Offering a versatile suite of tools, FirstDirect360 enables the creation of websites, sales funnels, and landing pages, facilitating the capture and analysis of potential customer data. This feature is essential for businesses looking to expand their reach and understand their market better. Lead Nurturing: With its customizable follow-up campaigns and multi-channel messaging capabilities, including two-way communication across devices, FirstDirect360 ensures that businesses can maintain engagement with their leads, guiding them through the journey from initial interest to loyal customer. Membership Areas: The platform allows businesses to foster a sense of community through the development of membership areas. This feature supports easy course management and the offering of both free and paid courses, catering to a variety of educational and community-building needs. Sales Closure and Analytics: By integrating with major advertising platforms like Facebook and Google Ads, and providing comprehensive workflow, pipeline management, and payment collection tools, FirstDirect360 ensures that businesses can effectively close deals. Additionally, it compiles multi-channel marketing analytics into a single dashboard, offering invaluable insights into marketing performance. Streamlined Business Processes: As an all-in-one CRM, marketing, and sales platform, FirstDirect360 centralizes essential business tools, significantly reducing the need for multiple software solutions and thereby saving costs. This consolidation allows businesses to focus more on customer satisfaction and less on managing disparate systems. FirstDirect360 presents a powerful solution for businesses aiming to streamline their operational processes, enhance customer engagement, and boost sales. Its AI-driven approach not only simplifies complex tasks but also provides deep insights that can drive strategic decisions, making it an indispensable tool for businesses seeking to excel in the digital age.
Gobli
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Centralize Your Communications with Gobli AI Assistant Unified Inbox – All Your Messages in One Place -Simplify your business communications with Gobli’s unified inbox. Manage emails, texts, Facebook, and Instagram messages effortlessly from a single platform. No more switching between apps—stay organized, responsive, and on top of every customer interaction. Stay Connected with the Gobli App -Take your communications on the go with the Gobli mobile app. Whether you’re at the office or out and about, our app makes it easy to respond to customers, schedule appointments, and manage inquiries—all from the palm of your hand. Key Features -All-in-One Inbox: Manage emails, SMS, and social media messages in one place. -Facebook & Instagram Integration: Never miss a social media lead—respond instantly. -24/7 Availability: Gobli AI Assistant ensures continuous engagement, even when you’re unavailable. -Mobile App Access: Stay connected wherever you are and never miss an opportunity. Seamless Multitasking Across Channels -Our AI assistant can handle multiple conversations simultaneously, ensuring every inquiry is addressed quickly and efficiently—whether it’s from a text message, email, or social media. No more bottlenecks or missed opportunities. Why Choose Gobli AI Assistant? -Eliminate the Hassle of Multiple Tools: All your communication channels in one place. -Boost Customer Satisfaction: Faster responses and better engagement. -Work Smarter, Not Harder: Reduce the workload with automated appointment scheduling and seamless multitasking. Unify your communications, stay organized, and grow your business effortlessly with Gobli AI Assistant.
Screenshots
Verdict
FirstDirect360 and Gobli are too close to call on the numbers: across 6 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
FirstDirect360 ships an update fortnightly, Gobli monthly. The most recent releases landed on September 21, 2026 and September 18, 2026 respectively.
| Parameter | FirstDirect360 | Gobli |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (2 ratings) — better | — |
| Number of ratings | 2 — better | — |
| Update frequency | Fortnightly — better | Monthly |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | — |
| Devices | iPhone, iPad | iPhone, iPad |
| Requires iOS | 16.6 | 16.0 — better |
| Further details — not scored | ||
| Size | 340 MB | 346 MB |
| Age rating | 4+ | 17+ |
| Developer | First Direct, Inc. | Gobli |
In-app purchases
FirstDirect360
No in-app purchases
Gobli
No in-app purchases









