Squarify vs Matted
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Squarify
Easily fit your entire photos onto social media without cropping. Add custom borders, including blurred backgrounds or solid colors, to preserve your original image format. Batch edit multiple photos at once for a streamlined workflow.
- No cropping for social media
- Customizable borders
- Blurred photo backgrounds
- Batch photo editing
- Supports various aspect ratios
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Make your photos Instagram-ready with Squarify! Tired of your pictures getting cropped on Instagram? Squarify lets you add stylish borders so your full photo fits perfectly—whether it’s square (1:1), portrait (4:5), or landscape (1.91:1). Why Squarify? • Batch edit: Apply the same border to multiple photos at once—fast & easy! • Perfect framing: Keep your full image visible without awkward cropping. • Custom borders: Choose any color or use a blurred version of your photo. • Great for analog film photos: Preserve their original format without cutting details. Whether you're posting film scans, portraits, or creative shots, Squarify ensures your photos always look their best. Download now and share your photos without limits!
Matted
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Matted fits any photo into any frame, without cropping a single pixel. Instagram now shows your grid at 4:5. TikTok, LinkedIn and every other platform want their own shapes too. Instead of cutting your photo down to fit, Matted pads it with a beautiful background, a mat, so the whole image always survives. WHY MATTED • Nothing gets cropped, ever. The full image is always preserved. • One-tap aspect ratios: square, 4:5 portrait, landscape, story, banner and more • A built-in size catalogue covering 105 placements across 20 platforms, feeds, grids, covers, banners, thumbnails, with up-to-date pixel dimensions • Adjustable border to give your photo room to breathe • Rounded corners, two ways: soften the photo's corners, round the mat itself, or both BACKGROUNDS THAT LOOK INTENTIONAL • Soft blur drawn from the photo itself, the classic blurred-background look, no second app needed • Clean white or black mats • Any custom colour you like • Colour mix: generated mesh gradients in twelve palettes, with endless shuffles, every one unique to your photo MAKE IT YOURS • Lift the subject off its background on device and drop it onto a mat • Add a small signature or brand mark to sign your work • Frame a photo hands free with Shortcuts and Siri PRIVATE BY DESIGN • Everything happens on your iPhone, photos never leave your device • No account. No ads. No tracking. No subscription. • Full-resolution export, saved straight to your photo library • HEIC or JPEG output, switches to PNG automatically when you round the mat's corners, so transparency is preserved Matted is built by one person, with a healthy assist from AI tools. There is a tip jar inside if the app saves you time. It unlocks nothing, because everything is already included. Frame it. Do not crop it. Matted.
Screenshots
Verdict
Squarify and Matted are too close to call on the numbers: across 6 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Squarify sells 1 one-off in-app purchase and Matted sells 4 one-off in-app purchases. Whichever you choose, the download price is not the number that matters.
Squarify ships an update weekly, Matted every 4 days. The most recent releases landed on June 1, 2026 and September 19, 2026 respectively.
| Parameter | Squarify | Matted |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (1 ratings) — better | — |
| Positive reviews | 100.0% of reviews | — |
| Number of ratings | 1 — better | — |
| Update frequency | Weekly | Every 4 days — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | — |
| Devices | iPhone, iPad | iPhone, Mac |
| Requires iOS | 17.0 | 17.0 |
| Further details — not scored | ||
| Size | 52 MB | 5 MB |
| Age rating | 4+ | 4+ |
| Developer | Kawrantin Le Goff | Nathan Kettles |
In-app purchases
Squarify
- Squarify Pro$3.99
Matted
- Coffee$1.99
- Snack$4.99
- Supporter$19.99
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- Legend$49.99









