VICARS® vs DMWF

The VICARS® survey covers the IQ and EQ of the six dimensions that are essential in M&A integration: 1. Vision 2. Incentives 3. Culture 4. Actions 5. Resources 6. Skills. Without vision, there is confusion. Without incentives, there is resistance. If culture is not addressed, there is failure. Lack of action management leads to a false start. Without resources there is frustration, and if the necessary skills are not present, there is anxiety. Each of these can derail an integration. The purpose of the questionnaire is to gage M&A integration readiness in both acquirer and target, across departments and geographies.

Digital Marketing World Forum is the definitive event for senior marketing professionals and the future of marketing tech, bringing together the digital marketing community to tackle the challenges that the digital future presents. Taking place in London, New York, Miami, Amsterdam and Singapore, DMWF empowers the ambitious, new age marketer to learn, grow, future proof and celebrate the profession. Download the official event app to join today! This official event app will allow you to view the agenda, book sessions and curate your personal schedule, connect with fellow attendees ahead of the conference, set up meetings and make new connections, find out all key event info & FAQs, and more! If you haven’t already, head to our website to find out more about our events and get your passes today!