Sambandh+ vs Saarthi App

The Sambandh+ App is Heidelberg Cement India's Influencer engagement platform - designed to recognize and reward the engineers & contractors who help our homebuilders build their dream house. They are the true heroes whose contributions often go unnoticed in the construction world. The house when built, stands on the courage and ability of these heroes. With this new version, we aim to empower these heroes to register their purchase of mycem/ Zuari Cement bags and provide them with necessary expert support. We also intend to celebrate their milestones and achievements using this application. Mycem and Zuari Cement are brands owned by Heidelberg Cement, Germany world's top building materials group.

Saarthi is a rewards program designed for influencers of Fortune TMT. Participants of the program will earn points through their purchases and other engagement activities, which can then be redeemed for exclusive rewards and benefits. The program will provide influencers with personalized experiences, offers and benefits, based on their purchase history and level of engagement with the brand. The program aims to strengthen the relationship between Fortune TMT and its influencers, fostering loyalty and long-term partnerships.