S.MPLE vs Keyway
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
S.MPLE
This AI-powered platform centralizes business operations for real estate agents. It automates marketing, social media, analytics, and transaction management, allowing agents to focus on clients and deals. Features include voice commands, MLS integration, and team collaboration.
- Voice-activated requests
- 20+ business services
- MLS listing integration
- Team collaboration
- In-app chat support
- Automated task management
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S.MPLE is the centralized powerhouse built exclusively for SERHANT agents, powered by Dot — your AI Chief of Staff. Dot isn't trained on the internet; it's trained on SERHANT. Connected to your email, calendar, and CRM, Dot knows what's on your plate, plans your next move, and flags what deserves your attention. Behind Dot sits an orchestration layer of specialized agents, so every request gets routed to exactly the expertise it needs. Speak your requests into reality, watch your Pipeline and Metrics move in real time, and get deliverables back in minutes. Key Features: • Dot, Your AI Chief of Staff: Voice or text requests, understood by AI trained on your business, not everyone else's. • Connected Everywhere: Synced with your email, calendar, and CRM so Dot can plan ahead and surface what's worth your attention. • Live Pipeline & Metrics: Real-time visibility into deals and performance, pulled from your actual feed, never a stale snapshot. • Orchestrated Expertise: A full layer of specialized agents for copywriting, brokerage knowledge, Sell It courses, and more. • MLS Integration: Search listings and attach them to requests without breaking your flow. • Effortless Collaboration: Add team members or co-listing agents to requests for full visibility and smooth execution. • Deliverables in Minutes: Receive finished materials directly through the app, instantly. S.MPLE puts time back in your hands by automating tasks, streamlining workflows, and learning your business with every use. Instead of juggling tools, hiring assistants, or coordinating outside help, S.MPLE frees you to manage everything from contacts to transactions directly from your phone, spend less time on busywork, and focus on what truly matters: your clients.
Keyway
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Keyway turns every real estate transaction into a live timeline your clients check themselves — so you stop answering "what's happening with my closing?" CREATE A DEAL IN UNDER A MINUTE Address autocomplete, self-formatting phone fields, and a closing-date picker. The moment you hit create, your client gets a private timeline link by text and email — no app or login needed on their side. UPDATES THAT SEND THEMSELVES Tap a milestone done and everyone in the deal hears about it automatically — your client in their language (English, Spanish, Ukrainian, Russian, Romanian, Polish, or Bengali), the lender and the listing agent in English. Quiet hours and rate limits are built in, and recurring texts flow only after each person opts in by replying YES. THE WHOLE DEAL, IN THE LOOP Lenders get a one-tap link for their own steps. Listing agents get a read-only status page. When underwriting asks for more, one note from the lender reaches every timeline at once — and you get a push notification. BUILT FOR TEAMS Join your brokerage with an invite from your broker. Brokers get a dashboard of every deal — on track, waiting on the lender, or gone quiet — plus adoption analytics. Made a mistake? Undo within 15 minutes and no correction text is ever sent. Keyway is for real estate professionals. An account with a Keyway brokerage workspace is required.
Screenshots
Verdict
S.MPLE and Keyway are too close to call on the numbers: across 6 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Both ship on a similar rhythm, roughly every 2 weeks. The most recent releases landed on October 24, 2026 and October 6, 2026 respectively.
| Parameter | S.MPLE | Keyway |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (187 ratings) — better | — |
| Positive reviews | 97.9% of reviews | — |
| Number of ratings | 187 — better | — |
| Update frequency | Every 2 weeks | Every 2 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | — |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 15.1 | 15.1 |
| Further details — not scored | ||
| Size | 98 MB | 38 MB |
| Age rating | 4+ | 4+ |
| Developer | SERHANT. Real Estate Inc. | Vladyslav Kruk |
In-app purchases
S.MPLE
No in-app purchases
Keyway
No in-app purchases









