Memo vs Postcards App
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Memo
Emulate the look of classic analog cameras with realistic film grain, colors, and aberrations. Capture new photos or import existing ones to apply vintage filters and customize camera settings for a unique retro aesthetic.
- Realistic film photography emulation
- Vintage camera effects
- In-app photo capture
- Import and edit photos
- Customizable camera settings
- Film grain and color emulation
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Capture realistic film photography on your phone using emulated analog cameras. Memo is designed to reproduce the characteristic colors, grain and visual aberrations that classic vintage cameras are known for. You can capture pictures through the in-app camera or import photos to edit. The cameras are fully customizable so that you can make adjustments that fit your photos. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://appostrophe.com/memo/privacy-policy.html
Postcards App
This app helps photographers scout and share locations. Pin favorite spots, add details like light and parking, and create branded guides for clients. Clients can explore, favorite, and rank locations, facilitating planning.
- Pin favorite shooting locations
- Add details like light and parking
- Create branded client guides
- Clients can favorite and rank spots
- Golden hour times for each location
- Customizable branding (studio, colors, fonts)
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Postcards is the location guide for photographers. Pin the places you love to shoot — your photos, the light, the parking, the little things only you know. Set your home base and travel rings so travel fees live right on the map instead of in awkward emails. Then send clients one beautiful link: a branded map and guide with your name on it. Clients explore your spots, heart their favorites, and send them back ranked — ready for you to reply with a plan. Golden hour times on every location, so everyone knows when the light is right. Your studio, your colors, your fonts. With love, from anywhere. See you there.
Screenshots
Verdict
The clearest difference is in-app purchases: Postcards App at none against Memo's 2. Postcards App also leads on review sentiment (100% vs 76%) and rating (5.0 vs 4.7). Memo's advantage is ratings volume (896 vs 2). On price, ads and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Memo sells 2 in-app purchases, starting at $29.99 per year. Postcards App asks for nothing beyond the download.
Postcards App holds the better App Store score, 5.0 against 4.7. That said, the two scores are not equally well evidenced: Memo has 896 ratings behind it against 2, so its average is the more settled of the two. Written reviews point the same way: 76% of Memo's written reviews are positive against 100% of Postcards App's.
Memo ships an update every 3 days, Postcards App daily. The most recent releases landed on October 25, 2026 and October 21, 2026 respectively.
| Parameter | Memo | Postcards App |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (896 ratings) | 5.0 (2 ratings) — better |
| Positive reviews | 76.2% of reviews | 100.0% of reviews — better |
| Number of ratings | 896 — better | 2 |
| Update frequency | Every 3 days | Daily — better |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone | iPhone, iPad, iPod — better |
| Requires iOS | 16.0 | 15.0 — better |
| Further details — not scored | ||
| Size | 25 MB | 328 MB |
| Age rating | 4+ | 4+ |
| Developer | SCRL AB | Matthew Knowles |
Customer experience
Memo
Postcards App
Bugs and requests
Memo
Reported bugs
2 issues- Losing photo metadata when converting images
- Inability to unlock additional cameras
Requested features
2 requests- Save photos to camera roll
- One-time purchase option
Postcards App
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Memo
- Memo Gold7 Days trial$29.991 Year
- Memo Gold$29.991 Year
Postcards App
No in-app purchases
