Listful vs Everlasting Email
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Listful
Easily create and share personalized wishlists for any occasion, from birthdays to holidays. Add items from any online store, collaborate with others, and avoid duplicate gifts with reservation features.
- Create wishlists for any occasion
- Add items from any online store
- Share lists with friends and family
- Collaborate on lists
- Reserve items to avoid duplicates
- Price comparison
- Price drop alerts (Pro)
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You have 47 things you want and zero idea where you saved any of them. Listful is the one place that actually keeps track of it all. Add anything from any store. Amazon, Sephora, Urban Outfitters, Abercrombie, Adidas, IKEA. If it's sold online, you can add it. Build one list or a dozen, arrange them exactly how you want, and make something that actually looks good. Share it with one link. That's it. WHY PEOPLE SWITCH TO LISTFUL Most people are juggling gift ideas across their Notes app, random screenshots, and browser tabs they swore they'd come back to. Listful puts it all in one beautiful place. Organize by color, build shareable collages, and give the people who love you one link to shop from. HOW IT WORKS • Create a list for any occasion • Add items from any store by pasting a link or browsing in-app • Share it with one link (no app or account needed to view) • Shop it yourself or let the people who love you make your wishes happen WHAT YOU CAN DO • Add items from every store on the internet with one tap • Save fashion finds, outfits, and beauty picks all in one place • Use it as your personal running list of everything you want • Share lists by link, text, or directly to TikTok and Instagram • Let people reserve gifts so nothing gets doubled up • Get notified when someone reserves a wish • Track prices and get price-drop alerts • Build lists together with collaborators • Compare prices directly on your wishlist • Customize the app to fit your style • Add items manually when there's no link • Get personalized gift suggestions based on your lists PERFECT FOR • Christmas lists and holiday gift exchanges • Birthday wishlists for kids, teens, and adults • Wedding registries and bridal showers • Baby shower registries • Graduation gifts • Fashion wishlists and style saving • Everyday saving and shopping inspiration FREQUENTLY ASKED QUESTIONS Is Listful free? Yes. Creating, sharing, and shopping wishlists is free. Does it work with any store? Yes. Listful works with every store on the internet. You can also add items manually with no link at all. Do my friends and family need the app to see my list? Nope. Your wishlist link opens in any browser. They can view, shop, and reserve without downloading anything. Fulfilling wishes should be easy. Download Listful and make it that way. Terms of use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Everlasting Email
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Say it now, delivered when it matters. Some things are too important to leave unsaid. Everlasting Email lets you write, record and safely keep messages for the people you love, and delivers them at exactly the right moment, even if you are no longer here to send them yourself. WRITE THE LETTER YOU HAVE BEEN MEANING TO WRITE A letter to your daughter for her wedding day. A message for your son's twenty-first. Words for your partner to open on a hard day. A goodbye you would rather write calmly now than never say at all. CHOOSE HOW YOUR WORDS ARRIVE • On a date you pick: a birthday, an anniversary, a graduation, years from now. • With a two-person code: two people you trust unlock the message together, so nothing is sent by mistake. • By Auto-Delivery: if you can no longer check in, your messages are delivered for you, with a Trusted Contact confirming before anything is sent. MORE THAN WORDS Add a video message recorded in the app, photos and personal files. Everything is kept safely until the moment it matters, then delivered by email to the people you chose. They do not need the app or an account. A GENTLE CHECK-IN One tap tells us you are OK. We remind you by notification, and your messages simply stay safely unsent. PRIVATE BY DESIGN No advertising, no tracking, no selling your data. Your messages are encrypted and belong to you and the people you wrote them for. You can delete your account and everything in it at any time, right from the app. NOT A WILL Everlasting Email carries your words, not your paperwork. It is not a place to store a will or legal documents; keep those with your lawyer. FREE TO START Write your first message on the free plan. Upgrade when you want more messages, video, or delivery on a date. Available in English, Italiano, Français, Deutsch and Español.
Screenshots
Verdict
The clearest difference is ads: Everlasting Email at none against Listful's shown. Listful's advantage is chart position (#10 vs unranked). On price, update cadence, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Listful sells 4 in-app purchases, starting at $2.99 per month and Everlasting Email sells 10 one-off in-app purchases. Whichever you choose, the download price is not the number that matters.
Listful ships an update every 2 weeks, Everlasting Email every 10 days. The most recent releases landed on November 2, 2026 and October 29, 2026 respectively.
| Parameter | Listful | Everlasting Email |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (25K ratings) — better | — |
| Positive reviews | 79.5% of reviews | — |
| Number of ratings | 25K — better | — |
| Update frequency | Every 2 weeks | Every 10 days — better |
| Ads | Yes | No — better |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | — |
| Best chart rank | #10 — better | — |
| Devices | iPhone, iPad | iPhone, iPod |
| Requires iOS | 16.6 | 15.1 — better |
| Further details — not scored | ||
| Size | 127 MB | 39 MB |
| Age rating | 4+ | 4+ |
| Developer | Listful LLC | Lachlan Taylor |
Bugs and requests
Listful
Reported bugs
3 issues- Lists not saving properly
- Unable to log in or reset password
- App crashing or freezing on certain actions
Requested features
3 requests- Add support for more retailers like Walmart
- Provide an option to view total value of wishlist
- Allow users to make lists private
Everlasting Email
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Listful
- Listful Pro 1 Month7 Days trial$2.991 Month
- Listful Pro 1 Month7 Days trial$9.991 Month
- Listful Pro 1 Year7 Days trial$19.991 Year
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- Listful Pro 1 Year7 Days trial$59.991 Year
Everlasting Email
- 1 Scheduled Message -30%$4.79
- 1 Scheduled Message -20%$5.49
- 5 Scheduled Messages -30%$19.49
Show 7 moreShow fewer
- 5 Scheduled Messages -20%$22.00
- 5 Scheduled Messages -10%$24.90
- 5 Scheduled Messages$27.49
- 10 Scheduled Messages -30%$33.90
- 10 Scheduled Messages -20%$38.49
- 10 Scheduled Messages -10%$43.49
- 10 Scheduled Messages$48.49









