Guru Paul vs Elevate 2026

Guru Paul: Your Ultimate Gym Companion Guru Paul is your go-to solution for helping both new and returning gym members establish and maintain a consistent exercise routine. Operating autonomously 24/7, Guru Paul ensures continuous support and engagement, making it easier to stay on track. Why Choose Guru Paul? AI-Powered Personalization: Guru Paul uses advanced AI to generate tailored prompts, nudges, and conversations, seamlessly integrating exercise into your daily habits. Our focus on increasing retention and reducing attrition helps enhance member loyalty and lifetime value. Personalized Support: Guru Paul identifies members who need extra encouragement, segments them, and sends appropriate, timely messages to keep them motivated. Done-for-You Messaging: We craft and deliver messages on your behalf, ensuring effective communication and engagement without any extra effort on your part. Behavioral Rewards: Earn rewards for regular gym visits and achieving your fitness goals, keeping you motivated to maintain your routine. Generational Messaging: Our messages are tailored specifically for you, ensuring relevance and engagement across all age groups. Survey Integration: We turn surveys into meaningful conversations, helping us understand your preferences and improving your future interactions. Proven Impact on Retention: Guru Paul’s approach is backed by over 22 years of research from retention expert Dr. Paul Bedford. By promoting frequent visits, we help members build exercise habits that significantly increase their length of stay.

The Elevate app is your complete companion to attend Elevate, the UK's largest trade event dedicated to physical activity Elevate—a decade of bringing together the people who keep the UK moving. From independent gyms to the major public and private UK chains, from performance coaches, sports therapists, and healthcare professionals to policy makers and the sector's future leaders, Elevate is the space to share what works, explore new evidence, and shape the future of physical activity, fitness, and sports therapy. With the Elevate app get fast access to all event info, news, seminars, networking, exhibitors, floor plans, tech sessions, etc. on your phone, courtesy of myFitApp, the leading mobile marketing app solution for leisure operators. APPLE HEALTHKIT We also use HealthKit to allow users to share their activity and workout data with the app. This data is used to incentivise users to stay active.