Comparison

Closer vs ETHOS

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Closer

This app provides AI-powered coaching to help navigate relationship challenges with partners, family, friends, and coworkers. It offers tailored advice based on your feedback and saves conversations for future reference, aiming to foster healthier connections.

Highlights
  • AI-powered tailored advice
  • Conversation saving and tracking
  • Guidance for various relationships
  • Support and venting outlet
  • Progress tracking
Read full description

From relationship challenges with romantic partners and family members to arguments with coworkers and friends, Closer helps to coach you through difficult times and find solutions. Key Features Tailor Your Discussion: Our AI algorithm gains insights from your feedback and usage patterns to suit your specific needs and preferences. The more you use Closer, the better the coach becomes at providing relevant advice for your unique situation. Save Your Conversations: Keep a record of all your chats within the app for future reference. You can always revisit past advice and track your progress over time. Whether you are looking for advice, support, or even just someone to vent, Closer is one of the easiest ways to work towards healthier and happier relationships. Download Closer today to strengthen your relationships and find clarity on uncomfortable problems. Disclaimer Closer is not a substitute for professional therapy, counseling, or medical consultation. If you are experiencing a mental health crisis or need professional guidance, please seek support from a licensed professional.

About

ETHOS

Features
Read full description

Ethos is the AI-powered personal growth app for relationships, dating, and breakups. Designed to feel like a real coach, not a generic chatbot, Ethos helps you improve communication, confidence, emotional consistency, boundaries, attachment patterns, dating behaviour, and relationship awareness through deeply personalised guidance. Whether you're trying to build a healthier relationship, stop repeating unhealthy patterns, recover after heartbreak, or become more confident while dating, Ethos helps turn self-awareness into real behavioural growth. FEATURES • AI Relationship Coaching Get personalised coaching conversations tailored to your current relationship challenges, emotional patterns, and weekly goals. • Weekly Focus System Set one powerful focus each week and receive a personalised growth plan built around your real-life behaviours and emotional patterns. • Daily Momentum Actions Small daily actions designed to create real emotional progress, stronger communication, healthier habits, and better self-control. • Deep Emotional Insights Unlock AI-generated insights into your communication style, consistency, emotional reactions, confidence, and relationship patterns. • Relationship & Dating Growth Improve conflict handling, emotional regulation, boundaries, confidence, attraction patterns, trust, and connection. • Breakup Recovery Support Recover with structure, emotional clarity, healthier habits, and guided healing after heartbreak or difficult endings. • Attachment & Love Language Insights Explore your emotional patterns, attachment tendencies, communication needs, and relationship dynamics. • Progress Tracking Track your emotional growth week by week and build stronger self-awareness over time. ETHOS PRO SUBSCRIPTIONS ETHOS Pro Monthly – 1 month auto-renewing subscription ETHOS Pro Yearly – 1 year auto-renewing subscription ETHOS Pro unlocks unlimited AI coaching, advanced insight reports, voice input, attachment style insights, deeper relationship analysis, and premium growth features. Payment will be charged to your Apple ID account at confirmation of purchase. Subscriptions automatically renew unless cancelled at least 24 hours before the end of the current period. You can manage and cancel subscriptions in your App Store account settings. Ethos is built for people who want real growth, not surface-level advice. The more you use Ethos, the more personalised your coaching, insights, and growth plans become. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://joinethos.app/privacy

Screenshots

Closer3 screens
ETHOS4 screens

Verdict

The call

The clearest difference is in-app purchases: Closer at none against ETHOS's 2. ETHOS's advantage is ads (none vs shown) and update cadence (every 2 days vs every 11 days). On price, device support and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. ETHOS sells 2 in-app purchases, starting at $6.99 per month. Closer asks for nothing beyond the download.

UpkeepUpdate frequency

Closer ships an update every 11 days, ETHOS every 2 days. The most recent releases landed on October 22, 2026 and October 6, 2026 respectively.

Scorecard3 real differences · 7 level
Closer versus ETHOS: the parameters behind the verdict, then further details
ParameterCloserETHOS
PriceFreeFree
Rating4.6 (133 ratings) — better—
Positive reviews77.8% of reviews—
Number of ratings133 — better—
Update frequencyEvery 11 daysEvery 2 days — better
AdsYesNo — better
In-app purchasesNo — betterYes
MonetizationAd-supported—
DevicesiPhone, iPadiPhone, iPad
Requires iOS17.0 — better18.2
Further details — not scored
Size28 MB28 MB
Age rating17+12+
DeveloperMagi, IncorporatedJohn Ilett

In-app purchases

None

Closer

No in-app purchases

2 purchases

ETHOS

Subscriptions2
  • ETHOS Pro Monthly$6.991 Month
  • ETHOS Pro Yearly$59.991 Year

Questions

Is Closer free?
Closer is free to download, with no in-app purchases.
Is ETHOS free?
ETHOS is free to download, with in-app purchases available.
Do Closer or ETHOS have ads?
Closer shows ads; ETHOS does not.
Which is updated more often, Closer or ETHOS?
Closer ships an update every 11 days, and ETHOS every 2 days. Most recently, Closer was updated on October 22, 2026 and ETHOS on October 6, 2026.

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