Comparison

AIM vs Upcurve

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

AIM

Monitor your mood, daily habits, and routines to foster positive changes. Log emotions, complete tasks, and build consistent routines. Explore articles and quizzes to understand yourself better and improve your quality of life.

Highlights
  • Habit tracking and progress monitoring
  • Daily mood logging and visualization
  • Personal journaling for emotional insight
  • Knowledge library with articles and quizzes
  • Routine building and self-improvement tools
Features
Read full description

Track your mood, habits, and routines in one simple daily app. AIM helps you stay consistent, understand your emotions, and build a healthier routine — without overwhelming planning tools. Whether you want to build better habits, reflect on your feelings, or stay on top of your daily structure, AIM gives you a clear and simple system to keep going. With AIM, you can: Track habits daily Build healthy habits, stay consistent, and see your progress over time. Log your mood and emotions Track how you feel each day and notice patterns in your emotional state. Create better routines Organize your daily structure and stay focused on what matters most. Write personal journal notes Capture thoughts, feelings, and reflections in a private space. Use your mood calendar See how your emotions change over time and better understand your inner patterns. Explore self-growth content Read helpful articles, take quizzes, and learn more about habits, emotions, stress, and self-awareness. AIM is designed to help you feel more grounded, self-aware, and consistent — one day at a time. Start building a better routine with AIM today. Please, check out the Privacy Policy, Terms of Use and EULA: • Privacy Policy: https://myaim.app/privacy-policy • Terms of Use: https://myaim.app/terms-of-use • EULA: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

About

Upcurve

Features
Read full description

Upcurve counts the days you showed up, not the streak you broke. Your steps and workouts flow in from Apple Health and turn into charts on their own; water, reading and anything else take one tap. And when a goal gets easy, raise it. Upcurve applies progressive overload — the principle behind strength training — to everyday habits. Start at 2 L of water, 20 minutes of reading, or 3×30s dead hangs. Your chart draws a stepped goal line that climbs with you, and your daily bars tell the honest story of how you rose to meet it. APPLE HEALTH, BUILT IN • Steps flow in automatically as a free habit — you never type a step. • Every workout, by activity type — strength, running, yoga, and more — charted over weeks and the whole year, not just today's numbers. • Water syncs both ways — log in Upcurve, see it in Health; log in another app, see it in Upcurve. Duplicates are filtered out. • Health data is read on your iPhone and never leaves it. NO STREAKS, BY DESIGN A single missed day shouldn't erase months of work. Instead of a streak, Upcurve shows consistency — the percentage of days you met your goal. Miss a day and the number dips slightly; it never resets to zero. TRACK ANYTHING, HONESTLY • Quantity habits with real units: liters, milliliters, minutes, pages, or your own. • Sets × duration habits for training: 3×45s dead hangs, planks, stretches. • Log any amount — above or below goal — and correct any past day. Honest data beats a tidy but false record. • A built-in timer with a Live Activity in the Dynamic Island, which logs the time you actually did. QUICK TO LOG, EVERYWHERE • One-tap quick add, remembered custom amounts, and a complete-goal button. • Home Screen and Lock Screen widgets. • Siri and Shortcuts: "Log water in Upcurve." • Reminders with quick-log buttons that work from your wrist. YOUR DATA STAYS YOURS No account. No servers. No tracking. Everything lives on your device, and you can export it as JSON anytime. FREE AND PRO Free: 4 habits (plus a free steps habit), full logging, 30 days of charts. Upcurve Pro adds unlimited habits, full chart history, year cards, workout insights, and the interactive quick-add widget. Subscribe monthly or yearly — the yearly plan starts with a 7-day free trial for new subscribers — or buy the lifetime unlock once and never pay again. Develop, don't just maintain. SUBSCRIPTIONS AND TERMS Upcurve Pro monthly and yearly subscriptions renew automatically at the same price unless cancelled at least 24 hours before the end of the current period. If you start the yearly free trial, your subscription begins and you are charged when the trial ends unless you cancel at least 24 hours before it ends. Payment is charged to your Apple Account. Manage or cancel anytime in your Apple Account settings. The lifetime unlock is a single purchase and never renews. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Terms of Service: https://getupcurve.app/terms Privacy Policy: https://getupcurve.app/privacy

Screenshots

AIM4 screens
Upcurve4 screens

Verdict

The call

The clearest difference is update cadence: Upcurve at weekly against AIM's every 6 weeks. On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. AIM sells 3 in-app purchases, starting at $7.99 per month and Upcurve sells 3 in-app purchases, starting at $4.99 per month. Whichever you choose, the download price is not the number that matters.

UpkeepUpdate frequency

AIM ships an update every 6 weeks, Upcurve weekly. The most recent releases landed on October 30, 2026 and October 31, 2026 respectively.

Scorecard1 real difference · 9 level
AIM versus Upcurve: the parameters behind the verdict, then further details
ParameterAIMUpcurve
PriceFreeFree
Rating4.9 (19 ratings) — better—
Positive reviews100.0% of reviews—
Number of ratings19 — better—
Update frequencyEvery 6 weeksWeekly — better
AdsNoNo
In-app purchasesYesYes
MonetizationFree with in-app purchases—
DevicesiPhoneiPhone
Requires iOS16.0 — better17.0
Further details — not scored
Size119 MB3 MB
Age rating12+4+
DeveloperElena GukasovaBerkay Uymaz

In-app purchases

3 purchases

AIM

Subscriptions2
  • Monthly Subscription$7.991 Month
  • Annual Subscription7 Days trial$19.991 Year
One-time1
  • 100 Diamonds$1.99
3 purchases

Upcurve

Subscriptions2
  • Upcurve Pro — Monthly$4.991 Month
  • Upcurve Pro — Yearly7 Days trial$29.991 Year
One-time1
  • Upcurve Pro$49.99

Questions

Is AIM free?
AIM is free to download, with in-app purchases available.
Is Upcurve free?
Upcurve is free to download, with in-app purchases available.
Do AIM or Upcurve have ads?
Neither AIM nor Upcurve shows ads.
Which is updated more often, AIM or Upcurve?
AIM ships an update every 6 weeks, and Upcurve weekly. Most recently, AIM was updated on October 30, 2026 and Upcurve on October 31, 2026.

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