Altra vs Roubs
Price, ratings, monetisation and update history for both apps, side by side β with what reviewers say about each.
Altra
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Who do you need to be today? Altra (formerly known as PersonaOS) lets you reinvent how you show up through the power of daily alter egos. Built on the psychological concept of the Alter Ego Effect, Altra is your space for a deliberate, delusion-based glow up. Instead of waiting to feel ready or fighting self-doubt, you step into a character who already has the confidence, poise, and standard you need for the moment. Discover curated archetypes crafted for every side of your life - channel The Valedictorian to romanticize quiet library focus, The Exec to command respect without apologizing, That Girl to reset your daily wellness rituals, or It Girl to bring effortless magnetism into any room. Or make your own custom persona. Immerse yourself completely in her world: β’ Living Moodboards: Interactive sticker canvases that visually anchor who you're embodying. β’ Daily Affirmations: Swipeable mindset cards tailored to how each persona speaks and thinks. β’ Cinematic Backstories: Short narrative scenes designed to help you visualize your best version in action before stepping out. β’ Daily Rituals: Grounding habits that match the standard of who you want to become. β’ Custom Personas: Cut out subjects from your camera roll to turn your personal vision board into an active character. Stop overthinking. Step into your alter ego today. Privacy Policy: https://adjoining-glue-8ae.notion.site/Altra-Privacy-Policy-3fb1b48e4254800ebe59ef388302fd97?source=copy_link Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Roubs
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Roubs is your routine buddy. A calm place to build habits and keep meaningful resolutions β without pressure. Routines donβt need to be perfect to be valuable. Some days flow easily, others donβt. Roubs is designed to support both. Create habits that fit naturally into your life. Choose a rhythm that works for you β daily, weekly or flexible β and let gentle reminders keep you aware without pushing. Everything is built to feel supportive, not demanding. When life needs a pause, Roubs gives you space. With Freeze, you can intentionally take a break without breaking your streak. Step back, reset, and return when youβre ready β your progress stays intact. For bigger intentions, Roubs helps you plan long-term resolutions in seasons. New Year goals, spring intentions, summer resets or autumn reflections can be prepared in advance, gently introduced, and activated when their time arrives. Seasons create a sense of beginning without pressure β and help you take resolutions more seriously, one phase at a time. Progress in Roubs is shown clearly and honestly. Youβll see your success rate over time, completed seasons, and current streaks β without judgment or artificial pressure. If a goal becomes unrealistic, Roubs tells you early, so you can adapt instead of feeling behind. Everything is designed to feel warm and human. A calm interface, minimal visuals, no aggressive gamification, no noise. Your data stays on your device, private and offline. Roubs is actively evolving together with its community. All features are currently available. In the future, some limits or subscriptions may be introduced β thoughtfully and transparently. Roubs isnβt about doing more. Itβs about starting again β at the right time, in the right season, and in your own way.
Screenshots
Verdict
The clearest difference is in-app purchases: Roubs at none against Altra's 2. Roubs also leads on update cadence (weekly vs every 26 months). Altra's advantage is iOS requirement (17.0 vs 26.0). On price, ads and device support there is nothing between them.
Scored on Price Β· Rating Β· Positive reviews Β· Number of ratings Β· Update frequency Β· Ads Β· In-app purchases Β· Monetization Β· Best chart rank Β· Devices Β· Requires iOS
Both are free to download. Altra sells 2 in-app purchases, starting at $7.99 per month. Roubs asks for nothing beyond the download.
Altra ships an update every 26 months, Roubs weekly. The most recent releases landed on October 30, 2026 and October 24, 2026 respectively.
| Parameter | Altra | Roubs |
|---|---|---|
| Price | Free | Free |
| Update frequency | Every 26 months | Weekly β better |
| Ads | No | No |
| In-app purchases | Yes | No β better |
| Devices | iPhone | iPhone |
| Requires iOS | 17.0 β better | 26.0 |
| Further details β not scored | ||
| Size | 60 MB | 4 MB |
| Age rating | 4+ | 4+ |
| Developer | Sajjad Alhusseini | Nicola Grossniklaus |
In-app purchases
Altra
- Pro Monthly$7.991 Month
- Pro Yearly7 Days trial$29.991 Year
Roubs
No in-app purchases









