Comparison

Swirl vs MarkitPlace

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Swirl

Discover wines tailored to your personal taste, not generic ratings. Scan labels or search for detailed information, understand flavor profiles, and receive personalized recommendations. Build your wine library and track your tasting journey.

Highlights
  • Personalized taste profile matching
  • Scan wine labels for info
  • Factual wine data from producers
  • Detailed flavor profiles
  • Personalized recommendations
  • Private tasting notes and ratings
  • Wine library and tracker
Features
Read full description

Scan a wine label. See if you’ll actually like it. Swirl is a wine scanner and personal wine matcher. It recommends bottles from your taste, using producer data instead of crowd ratings. Built by sommeliers in Stockholm. 1 year of Swirl Pro is free in the app, claim now before is over. SCAN ANY WINE LABEL • Snap a photo of a wine label, or search by name • Instantly see grape varieties, region, vintage, and producer • Understand sweetness, acidity, body, tannins, and winemaking techniques • Get food pairing suggestions • All context from producer technical sheets, not public reviews • Know what to expect before you buy GET A PERSONAL MATCH SCORE • Every bottle gets a match based on your taste profile, not other people’s stars • Start with a short questionnaire to set your baseline • Rate the wines you actually drink and the profile gets sharper • The more you scan and rate, the better your wine recommendations become RATE WINES IN PRIVATE • Your ratings and tasting notes stay private. There is no public scoreboard • Add photos, food pairings, and a note about who you shared the bottle with • Build a wine journal that is yours, not a feed of strangers’ reviews • We are not a public wine ratings app. Your data exists to refine your recommendations YOUR WINE LIBRARY • Save favourites and organise them into collections • Use Swirl as a wine tracker for what you loved and what to try next • Look back on bottles, people, and meals, not crowd scores WHY SWIRL IS DIFFERENT Most wine apps show you average ratings from people you have never met. Swirl replaced that with a personal match score built around your palate. Our wine database is built from winemakers’ technical sheets, not crowdsourced reviews. Fact over fiction. Created in Stockholm by sommeliers, robotics engineers and product people who got tired of choosing wine based on someone else's taste. WHO IT’S FOR If you are standing in a shop or at a table and you want to know whether you will like the bottle, scan it and find out. Pro features may require additional subscription https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

About

MarkitPlace

Read full description

Markit puts your local food scene on the map — literally. Browse a live map of farm stands, bakeries, markets, and independent makers near you, see what's actually in stock, and pick it up just down the road. FOR SHOPPERS • Explore nearby farm stands, bakers, growers, markets, and artisans on an interactive map • Search for exactly what you're craving — sourdough, honey, heirloom tomatoes — and see who has it closest • Check live availability, prices, sizes, and pickup hours before you head out • Order ahead from participating sellers with secure Square checkout, then track your order right up to pickup • Save favorite places and products so you never lose a great find • Browse as a guest — no account required to explore FOR LOCAL PRODUCERS — FREE • Put your stand, shop, or market booth on the map in minutes • List products with photos, prices, sizes and options, and live quantities • Sync your Square catalog and inventory automatically — sell in person and online without double entry • Accept pickup orders, get notified the moment one lands, and manage fulfillment from new to picked up • Issue full or partial refunds without leaving the app MARKITPLACE PRO — ANALYTICS FOR GROWING SELLERS • Performance Analytics — profile views, product views, and favorites over time • Search Explorer — a heatmap of what buyers search for near you • Market Price Index — compare your prices with similar listings nearby • Customer Journey — see how searchers become loyal customers Eat local. Shop local. Support your community with Markit. MarkitPlace Pro is an optional auto-renewing subscription: $4.99/month or $39.99/year, each with a 7-day free trial. Payment is charged to your Apple ID account at confirmation of purchase. Subscriptions renew automatically unless canceled at least 24 hours before the end of the current period; your account is charged for renewal within 24 hours before the period ends. Manage or cancel anytime in your App Store account settings. Any unused portion of a free trial is forfeited when you purchase a subscription. Orders are processed by Square — Markit never stores your payment details. Terms of Use: https://markitplace.org/terms.html Privacy Policy: https://markitplace.org/privacy.html Support: https://markitplace.org/support.html

Screenshots

Swirl4 screens
MarkitPlace4 screens

Verdict

The call

The clearest difference is in-app purchases: MarkitPlace at none against Swirl's 3. MarkitPlace also leads on ads (none vs shown). Swirl's advantage is update cadence (every 3 weeks vs every 3 months). On price, device support and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Swirl sells 3 in-app purchases, starting at $5.99 per month. MarkitPlace asks for nothing beyond the download.

UpkeepUpdate frequency

Swirl ships an update every 3 weeks, MarkitPlace every 3 months. The most recent releases landed on October 24, 2026 and October 28, 2026 respectively.

Scorecard3 real differences · 7 level
Swirl versus MarkitPlace: the parameters behind the verdict, then further details
ParameterSwirlMarkitPlace
PriceFreeFree
Rating5.0 (5 ratings) — better—
Positive reviews100.0% of reviews—
Number of ratings5 — better—
Update frequencyEvery 3 weeks — betterEvery 3 months
AdsYesNo — better
In-app purchasesYesNo — better
MonetizationFree with in-app purchases—
DevicesiPhone, iPad — betteriPhone
Requires iOS16.0 — better17.0
Further details — not scored
Size78 MB25 MB
Age rating17+4+
DeveloperSwirl ABRahul Bonnerjee

In-app purchases

3 purchases

Swirl

Subscriptions3
  • Swirl Pro Monthly$5.991 Month
  • Premium access to Swirl1 Year trial$39.991 Year
  • Swirl Pro Annual14 Days trial$49.991 Year
None

MarkitPlace

No in-app purchases

Questions

Is Swirl free?
Swirl is free to download, with in-app purchases available.
Is MarkitPlace free?
MarkitPlace is free to download, with no in-app purchases.
Do Swirl or MarkitPlace have ads?
Swirl shows ads; MarkitPlace does not.
Which is updated more often, Swirl or MarkitPlace?
Swirl ships an update every 3 weeks, and MarkitPlace every 3 months. Most recently, Swirl was updated on October 24, 2026 and MarkitPlace on October 28, 2026.

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