Vanity vs PicLocked
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Vanity
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Take your Instagram profile to the next level with Vanity, the #1 tool influencers are using right now to boost engagement and grow their follower count! With Vanity, you can receive AI-powered ratings that analyze how well all of your posts look, helping you understand what works best to enhance your online presence. Whether you’re a budding influencer or just looking to improve your feed, Vanity gives you the insight you need to thrive on Instagram. AI Ratings for Your Instagram Our cutting-edge AI evaluates your entire Instagram profile, offering you a score based on the aesthetic and appeal of your posts. Use this valuable feedback to refine your content strategy and attract more followers. Vanity's AI analyzes everything from your photos to your captions, ensuring you're putting your best digital foot forward. Simulate Potential Posts Wondering if that new photo will resonate with your audience? Vanity lets you simulate Instagram posts and receive an AI rating before you even hit "post." Get instant feedback on your next post idea and ensure it’s optimized for maximum engagement. Lessons for Instagram Success Vanity isn't just about ratings—it’s your personal coach for mastering Instagram. Learn from a variety of in-app lessons that teach you how to make your Instagram profile more visually appealing, increase engagement, and captivate your followers like never before. Start using Vanity today and see why influencers everywhere are calling it their secret weapon for skyrocketing engagement! Privacy Policy: https://simply-viral.com/privacy Terms of Service: https://simply-viral.com/terms
PicLocked
Securely store and organize your private photos and videos offline on your device. This app offers robust privacy by keeping all media local, with optional passcode and Face ID authentication for added security. Organize your hidden content into multiple categorized albums.
- Offline media storage
- Cloud-free privacy
- Passcode authentication
- Face ID authentication
- Multiple hidden albums
- Album categorization
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PicLocked lets you securely store and organize images and videos directly on your device. Your media stays completely offline and is never uploaded to the cloud, this gives you full control over your privacy. No server side storing meaning there’s nothing to hack, no password leakage, makes all of your private images/videos safe from leaks. We provide optional passcode authentication and faceID authentication if you ever feel the need of locking the app without using the default iPhone passcode. With the album categorizing feature, you can now have multiple hidden albums to store your images/videos.
Screenshots
Verdict
The clearest difference is update cadence: PicLocked at every 6 days against Vanity's every 2 months. PicLocked also leads on device support (3 vs 1). On price, ads, in-app purchases and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Vanity sells 2 in-app purchases, starting at $4.99 per 7 days and PicLocked sells 1 one-off in-app purchase. Whichever you choose, the download price is not the number that matters.
Vanity ships an update every 2 months, PicLocked every 6 days. The most recent releases landed on November 8, 2026 and October 31, 2026 respectively.
| Parameter | Vanity | PicLocked |
|---|---|---|
| Price | Free | Free |
| Rating | — | 5.0 (3 ratings) — better |
| Positive reviews | — | 100.0% of reviews |
| Number of ratings | — | 3 — better |
| Update frequency | Every 2 months | Every 6 days — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | — | Free with in-app purchases |
| Devices | iPhone | iPhone, iPad, iPod — better |
| Requires iOS | 16.6 | 15.1 — better |
| Further details — not scored | ||
| Size | 40 MB | 44 MB |
| Age rating | 4+ | 4+ |
| Developer | Simply Viral LLC | Eric Chen |
In-app purchases
Vanity
- Premium Access$4.997 Days
- Premium Access$9.991 Month
PicLocked
- Unlimited Albums$4.99









