Comparison

SMPRO vs Clay

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

SMPRO

Easily add realistic iPhone, iPad, and Mac frames to your images and videos. Showcase prototypes, designs, and educational content with over 1,000 available mockups. Enhance your visuals with customizable backgrounds and animated elements.

Highlights
  • Add iPhone, iPad, Mac frames
  • Combine multiple mockups
  • Customizable backgrounds
  • Animated elements
  • Over 1,000 mockups
  • Supports videos
Features
Read full description

SMPRO creates iPhone frames on your images and videos. There is a limit of 3 saved images per day, but all functions are free. Downloaded over 400,000! SMPRO has a long history, with the first release in August 2013. Since then, now contains over 1,000 mocks! [Combine Multiple Mockups into a Single Image] Utilize mockups to showcase prototypes and demonstrations of websites and mobile apps. Combine multiple devices to emphasize the real user experience. Enhance the business context by adding office imagery and professional decorations. [Apple Watch and Mac Mockups Available] Create an appealing portfolio by incorporating your artwork into mockups, designed especially for artists and designers. Use Mac frames to highlight your designs and illustrations. Add creative elements to the background to enhance the overall atmosphere of your artwork. [Seamlessly Blend Images and Videos, Customize Backgrounds] Develop educational content by capturing screenshots of educational materials and tutorials using mockups. Visually represent app interfaces or online learning platforms using device frames. Enhance the learning atmosphere by adding backgrounds such as schools or libraries. [Add Life to Your Frames with Moving or CG Elements] Produce social media advertisements using mockups for apps and websites. Capture users' attention by adding vibrant backgrounds and captivating decorations. [Supported mocks] Over 1,000 frames in total for iPhone, iPad, Apple Watch, MacBook, iPod, etc. [Supported OS] iOS 14 and above [Disclaimer] While we take utmost care in app development, we cannot be held responsible for any damages or losses incurred from the use of this app, including any unexpected bugs. Please understand and acknowledge this disclaimer before using the app. SMPRO charges for the following two types of items. 1. "Unlimited Daily Saving" removes the limit of 3 saves per day. 2. You can save some "paying mockups" without seeing the ads.

About

Clay

Easily create professional social media content in seconds with customizable templates. Add your photos, text, and graphics to design engaging posts, stories, and ads for any platform.

Highlights
  • Hundreds of ready-to-use templates
  • Import photos and videos
  • Add text, filters, and stickers
  • Background removal tool
  • Export for multiple social platforms
  • Create brand marketing posts
Features
Read full description

Clay lets anyone design engaging social media content in seconds. It is the perfect companion for business owners and influencers who do not have hours to spend in front of editing software because they are busy getting stuff done. HOW TO USE CLAY 1) Select a template We created hundreds of gorgeous designs to help you sell your products, advertise your services, or grow your following. You just gotta pick the one that matches your creative style! 2) Import your pictures or video Pic collage, video collage, wallpapers, polaroid frames, borders for pictures, photo maker, animated story maker, highlights, we got them all. Just choose your content and we will make it engaging. 3) (Optional) Add some text, visual filters, stickers, remove background, or move things around Clay is your creative canvas, your Story lab, your post and story maker. Opacity controls, font colors, and background removal at your fingertips. 4) Save or share! Our export formats and aspect ratios support Instagram, Snapchat, Facebook, WeChat, WhatsApp, Pinterest, TikTok, and any other platform of your choice, so you can also create your content for all platforms in one go. STUNNING, READY-TO-POST TEMPLATES • Over 200 unique templates for you to use • Dozens of fresh fonts to make your story stand out • Tell your story just how you imagined it • Categories: Collage, Story, Post, Advertising, Logo, Wallpaper, Inspirational Quotes, Advertising, Highlights for Instagram, Business EASY FOR EVERYONE • Spend less time learning graphic design tools and more time creating • Add your photos, change colors, add text: make something amazing! • Remove the photo background in just one click • No account required. Download the app and start creating right away • Save your creations to your Photo library and share them on social media CREATE YOUR BRAND • Create attractive marketing posts. No need to hire a graphic designer or marketing agency! • Impress your audience and enhance your stories • Promote your business with professional-quality designs AN IN-APP MAGAZINE DEDICATED TO YOU • Tutorials for beginners and life-long learners • Tips and listicles on how to design beautiful content fast and easy • Interactive blog posts explaining how to use features in the app • Articles focused on marketing, beauty, and fashion GO PREMIUM TO BE YOUR ABSOLUTE BEST •Unlock all unique template designs •Create and save your own templates •Gain access to special effects, like removing the photo background Subscriptions will automatically renew unless auto-renew is turned off at least 24 hours before the end of the current period. The account will be charged for renewal within 24-hours before the end of the current period. Payment will be charged to your App Store account at confirmation of purchase. You can manage or turn off auto-renew in your Apple ID account settings any time after purchase. Privacy Policy and Terms of Use: https://clayeditor.com/terms-conditions

Screenshots

SMPRO4 screens
Clay4 screens

Verdict

The call

The clearest difference is ads: Clay at none against SMPRO's shown. Clay also leads on ratings volume (15K vs 386) and update cadence (every 2 weeks vs every 2 months). On price, review sentiment, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. SMPRO sells 10 one-off in-app purchases and Clay sells 10 in-app purchases, starting at $4.99 per 7 days. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

Clay holds the better App Store score, 4.7 against 4.5. That said, the two scores are not equally well evidenced: Clay has 15K ratings behind it against 386, so its average is the more settled of the two. Written reviews point the same way: 65% of SMPRO's written reviews are positive against 68% of Clay's.

UpkeepUpdate frequency

SMPRO ships an update every 2 months, Clay every 2 weeks. The most recent releases landed on September 25, 2026 and September 26, 2026 respectively.

Scorecard5 real differences · 6 level
SMPRO versus Clay: the parameters behind the verdict, then further details
ParameterSMPROClay
PriceFreeFree
Rating4.5 (386 ratings)4.7 (15K ratings) — better
Positive reviews64.8% of reviews68.2% of reviews — better
Number of ratings38615K — better
Update frequencyEvery 2 monthsEvery 2 weeks — better
AdsYesNo — better
In-app purchasesYesYes
MonetizationFree with in-app purchasesFreemium
Best chart rank—#107 — better
DevicesiPhone, iPad, iPodiPhone, iPad, iPod, Mac — better
Requires iOS15.014.0 — better
Further details — not scored
Size287 MB161 MB
Age rating4+4+
DeveloperTakahiko HatanoPlexagon s.r.l.

Customer experience

SMPRO

All ratings386 ratings
Positive85.0%
Neutral6.0%
Negative9.1%
Written reviews159 reviews
Positive64.8%
Neutral7.5%
Negative27.7%

Clay

All ratings15,353 ratings
Positive91.0%
Neutral3.3%
Negative5.7%
Written reviews1,585 reviews
Positive68.2%
Neutral8.3%
Negative23.5%

User reviews

SMPRO

From 386 App Store ratings

What we love

  • 🚀 Helpful and time-saving
  • 🚀 Game-changing for developers
  • 👍 User-friendly and productive
  • 👍 Fantastic and invaluable app

Room to improve

  • 🐛 Crashes and glitches
  • 🔧 Complicated and unintuitive UI
  • 💰 Greedy with in-app purchases
  • 🔋 Slow rendering times
  • 📺 Ads in a paid app

Clay

From 15K App Store ratings

What we love

  • 🚀 Easy to use
  • 👍 Aesthetically pleasing templates
  • 💡 Helpful for growing social media presence
  • 🚀 User-friendly interface

Room to improve

  • 🐛 Frequent crashes and bugs
  • 💰 Overly restrictive free version
  • 🔒 Difficult to cancel subscription
  • 🔒 Unauthorized charges

Bugs and requests

SMPRO

Reported bugs

3 issues
  • Crashes when uploading iPhone X screenshots
  • Inability to restore in-app purchases
  • Incorrect device frame sizes for App Store

Requested features

5 requests
  • Support for new iPad Pro M4
  • Support for iPhone 13 series
  • Support for more Mac and iMac models
  • Transparent video background option
  • Matte design scheme

Clay

Reported bugs

4 issues
  • Templates not loading properly
  • Inability to upload own images
  • Text formatting issues when exporting
  • Glitches when switching between templates

Requested features

4 requests
  • More free templates and customization options
  • Ability to save and edit projects
  • Improved text editing and positioning tools
  • Compatibility with older devices

In-app purchases

10 purchases

SMPRO

One-time10
  • Saving iPhone X$4.99
  • Saving iPhone XS Max$4.99
  • Saving iPhone XS$4.99
Show 7 more
  • Saving iPhone XR$4.99
  • Saving iPad Pro$4.99
  • Saving iPhone 11 Pro$4.99
  • Saving iPhone 11 Pro Max$4.99
  • Saving Watch Ultra$4.99
  • Saving iPhone 14 Pro CGTOP$4.99
  • Unlimited Daily Saving$12.99
10 purchases

Clay

Subscriptions10
  • Highlight Premium II7 Days trial$4.997 Days
  • Clay Pro Weekly7 Days trial$4.997 Days
  • Clay Weekly$4.997 Days
Show 7 more
  • Clay Weekly7 Days trial$4.997 Days
  • Clay Plus Weekly$4.997 Days
  • Clay Plus Weekly Trial7 Days trial$4.997 Days
  • Clay Pro Weekly$9.997 Days
  • Clay Pro Weekly Trial7 Days trial$9.997 Days
  • Yearly Subscription$69.991 Year
  • Clay Pro Yearly7 Days trial$69.991 Year

Questions

Is SMPRO free?
SMPRO is free to download, with in-app purchases available.
Is Clay free?
Clay is free to download, with in-app purchases available.
Which has better reviews, SMPRO or Clay?
Clay is rated higher. SMPRO averages 4.5 out of 5 from 386 ratings, while Clay averages 4.7 from 15K ratings.
Do SMPRO or Clay have ads?
SMPRO shows ads; Clay does not.
Which is updated more often, SMPRO or Clay?
SMPRO ships an update every 2 months, and Clay every 2 weeks. Most recently, SMPRO was updated on September 25, 2026 and Clay on September 26, 2026.

Other comparisons